ZORRO PRODUCTIONS
Making A Digital Home For A Century-Old Entertainment Franchise
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Zorro Productions controls the worldwide trademarks and copyrights to one of entertainment’s most recognizable characters, but an aging site with disorganized content and complex navigation gave licensees and fans no clear route through the franchise’s work.
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Digital Silk ran strategic planning and user flow mapping, rebuilt the site architecture around how the brand is actually explored, then delivered a full website design and development build across desktop and mobile.
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The launched site organizes the franchise into dedicated project pages across film, television, comics and stage, backed by a categorized media library, a newsroom and a direct licensing path.
The Challenge
A Website That Had Aged Out Of Its Brand
The design and user experience no longer reflected a property with this level of global recognition. For a licensing business where the site is often the first stop for a prospective partner, the gap between the brand’s stature and its digital presence was costing them credibility in the first thirty seconds.
Content Scattered And Incomplete
Information was disorganized across the site, with key details missing entirely and the same kinds of content presented inconsistently from one page to the next. There was no reliable way for a visitor to understand what the franchise actually encompassed.
Navigation And Architecture That Worked Against The Visitor
The site structure was overly complex and difficult to move through. Franchise history, media, licensing information and news were not separated in a way that matched how any of the site’s audiences approached it.
No Dedicated Pages For The Franchise’s Own Work
The property’s major film, television, comic and stage productions had no pages of their own. A century of work — the strongest proof available in a licensing conversation — had nowhere to live on the site.
Nothing Built For The Licensing Audience
Prospective licensees arriving to evaluate the brand had no structured route from the franchise’s track record to a licensing inquiry.
The Solution
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Strategic Planning & User Flow Mapping
We began by mapping how the site’s audiences actually move through a franchise property: licensees assessing the brand’s commercial track record, media and press looking for current activity, and fans exploring the history. Those flows determined the architecture before any page was designed. -
A Rebuilt, Simplified Architecture
We reorganized the site into clear top-level territories — newsroom, film and television, live and stage, comics, licensing, and brand history — so each audience has a direct route in rather than a single undifferentiated structure. -
Dedicated Project Pages For The Franchise’s Work
We built individual pages for the property’s major productions, covering film and television adaptations, the comic lines and the stage productions. Each carries its own detail and its own place in the architecture, turning a scattered back catalog into browsable proof of the brand’s reach. -
A Categorized Media Library
We developed a taxonomy-driven media library that lets visitors browse the franchise by format — films, television, books and comics — so the full portfolio is navigable by type rather than buried in prose. -
A Newsroom For Current Activity
We added a structured newsroom so the team can publish current franchise news themselves, from new licensing agreements to international stage productions and film developments. It gives the site a reason to be revisited and shows prospective partners an active property rather than an archive. -
A Cinematic, Video-Led Design Built Mobile-First
We designed a video-led experience with an animated reveal and layered visual treatments that carry the character’s atmosphere, with separate mobile-optimized video assets so the effect holds on a phone rather than degrading.
The Results
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20+dedicated individual project pages for film, TV series, comics, and even live plays and musicals
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6clear brand territories: newsroom, film and TV, live and stage, comics, licensing, and history
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Responsiveand video-led experience, with purpose-built mobile assets rather than a scaled-down fallback
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Categorizedmedia library, making the full franchise portfolio browsable by format rather than buried in page copy
1,000+ Completed Projects
International Cinema Lighting Society’s Member Platform
ICLS is the first and only international organization representing the cinematic lighting community, but its site didn’t convey that global reach, and dated navigation made membership benefits hard to understand.
We redesigned the site around clear conversion funnels with well-defined membership tiers, added a comprehensive video library and educational resources, and built a platform where members can share expertise with each other.
In the two months after launch, returning users rose 41.6%, new users rose 21.1% and organic sessions grew 59%.
Lifestyle’s Short-Form Video Strategy
Lifestyle, the Emmy-winning production team behind Lifestyle with Roy Ice, reached more than 4M weekly viewers on television but had no TikTok presence at all and flat performance on Instagram.
We cut 100+ long-form episodes into branded Reels and TikToks with hooks and subtitles, launched TikTok from scratch, supplied weekly trend guidance, captured behind-the-scenes B-roll and ran Instagram Collabs with celebrity guests.
Within months the brand passed 1.2M video views, gained over 21K TikTok followers, averaged a 4.2% Instagram engagement rate and grew TikTok reach by 654%.
NASCAR’s Driver-Matching Quiz
NASCAR wanted to reach a younger, digitally native audience and raise the profile of its Cup Series drivers, in a way that felt personal and shareable rather than like traditional marketing.
We built an interactive, motion-led quiz that matches fans to the driver they’re most like, categorizing participants as new, casual or avid and serving tailored questions accordingly, with a results “garage” showing each fan’s top four drivers.
The quiz collected over 80,000 emails, and 36% of participants identified themselves as first-time fans — enough to make it a blueprint for campaigns across NASCAR’s other racing series.
G2 Esports’ Modular Commerce & Content Ecosystem
G2 Esports ran its shop and its fan content on one site that served neither well: pages took 6.23 seconds to load, conversion sat at 0.65%, cart abandonment reached 70.58% and only 19% of visitors returned.
We audited leading esports storefronts and built fan personas around G2’s core 18–24 audience, then rebuilt the sitemaps to cleanly separate shop categories from entertainment destinations, adding filtering, wishlists and a unified Teams, Fan Arena and News hub.
The launch gave G2 a distinct shop and fan hub, a modular shopping experience and a template-driven CMS built to scale with the roster as new teams, players and creators are added.
Geissele Automatics’ Email Revenue Engine
Geissele was capturing high search intent during sale periods but had no way to nurture those warm leads across the rest of the year, and its email platform gave the team too little data to make informed decisions.
We segmented campaigns by user intent, built automated flows serving discounts and reminders to visitors who had already shown purchase intent, migrated the data to a new platform for better tracking, and cleared out unengaged subscribers.
Revenue from email doubled year over year. During a single four-day Fourth of July sale, 1.3M emails drove 120K website visitors and lifted sales of Geissele-manufactured products by 40%.
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