Building A Digital Home For A Century-Old Entertainment Franchise

ICLS is the first and only international organization representing the cinematic lighting community, but its site didn’t convey that global reach, and dated navigation made membership benefits hard to understand.

We redesigned the site around clear conversion funnels with well-defined membership tiers, added a comprehensive video library and educational resources, and built a platform where members can share expertise with each other.

In the two months after launch, returning users rose 41.6%, new users rose 21.1% and organic sessions grew 59%.

NASCAR wanted to reach a younger, digitally native audience and raise the profile of its Cup Series drivers, in a way that felt personal and shareable rather than like traditional marketing.

We built an interactive, motion-led quiz that matches fans to the driver they’re most like, categorizing participants as new, casual or avid and serving tailored questions accordingly, with a results “garage” showing each fan’s top four drivers.

The quiz collected over 80,000 emails, and 36% of participants identified themselves as first-time fans — enough to make it a blueprint for campaigns across NASCAR’s other racing series.

Geissele was capturing high search intent during sale periods but had no way to nurture those warm leads across the rest of the year, and its email platform gave the team too little data to make informed decisions.

We segmented campaigns by user intent, built automated flows serving discounts and reminders to visitors who had already shown purchase intent, migrated the data to a new platform for better tracking, and cleared out unengaged subscribers.

Revenue from email doubled year over year. During a single four-day Fourth of July sale, 1.3M emails drove 120K website visitors and lifted sales of Geissele-manufactured products by 40%.