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A Digital Silk case study shows Ziwi's engaged sessions grew 896% after a website redesign focused on premium brand positioning and UX.
Published: July 27, 2026
Key Highlights
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Ziwi’s engaged sessions grew 896% following a Digital Silk website redesign, compared to the prior period.
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New users increased 477% and returning users grew 433%, while engagement rate rose 98.6%.
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The redesign focused on repositioning Ziwi as a premium sleep technology brand through clearer messaging, improved user experience and a scalable technical foundation.
Miami, FL – March 24, 2026 – Digital Silk, an award-winning agency focused on brand strategy, custom websites and digital marketing, announced the launch of a redesigned website for Ziwi, a premium mattress startup in the sleep technology space.
Engaged sessions on Ziwi’s site rose 896% following the relaunch, according to the agency.
The redesigned site, now live at Ziwi, reflects a shift toward premium positioning and clearer product storytelling. The work included refined brand messaging, UX optimization and a scalable technical foundation built to support future growth.
Repositioning a Premium Sleep Technology Brand
Ziwi came to Digital Silk with a specific problem. Its previous website presented fragmented messaging that didn’t fully convey the product’s innovation.
That may have limited its ability to convert high-intent direct-to-consumer traffic and justify its premium pricing.
Digital Silk refined Ziwi’s unique value proposition and consolidated messaging across key touchpoints. The site was restructured around clarity, credibility and a more intuitive purchase journey.
“This project highlights how critical it is for fast-growing D2C brands to align their digital experience with their product innovation. A strong website is no longer just a storefront, it’s a key driver of trust and conversion,” – said Ana Margarida Meira, VP, Client Partner at Digital Silk.
| Metric | Change |
| New users | +477% |
| Returning users | +433% |
| Engaged sessions | +896% |
| Engagement rate | +98.6% |
- Table 1. Ziwi Website Performance, Dec 1, 2025–Feb 15, 2026 vs. Prior Period
Engaged sessions grew the most, up nearly 900%. New users (+477%) and returning users (+433%) also posted strong gains, alongside a 98.6% rise in engagement rate.
The numbers point to stronger alignment between user expectations and the on-site experience, not a single-channel traffic spike.
Core deliverables included messaging refinement, a conversion-focused redesign, enhanced UX, elevated visual design and a scalable CMS.
The project reflects a broader shift toward repositioning-led redesigns, as more D2C brands align product innovation with clear digital storytelling.
“When selling a premium product, especially in a competitive space, success depends on translating technical innovation into clear, compelling and credible storytelling that builds confidence and drives action,” Meira said.
More information about Digital Silk’s approach to website redesign and digital strategy is available at digitalsilk.com, and brands can request a consultation here.
About Digital Silk
Digital Silk is an award-winning Miami web development agency focused on growing brands online. With a team of seasoned experts, Digital Silk creates digital experiences through strategic branding, custom web design and digital marketing services to help improve visibility and support engagement.
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