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A website redesign helped a national law firm grow engagement time 28.73%, a new Digital Silk case study shows.
Published: July 28, 2026
Key Highlights
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A national litigation firm’s redesigned website saw a 28.73% increase in average engagement time per session following a Digital Silk overhaul.
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Engagement rate across the site rose 8.07%, while average engagement time per active user grew 19.96%.
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The redesign preserved existing SEO equity through a full site migration while adding a multilingual framework to reach Spanish-speaking audiences.
Miami, FL – June 9, 2026 – Frantz Law Group, a nationally recognized litigation firm, redesigned its website with Digital Silk. Average engagement time per session grew 28.73% compared to the prior period.
The firm’s previous site struggled to reflect its authority across personal injury, mass tort and corporate litigation. Low engagement pointed to deeper UX issues.
The firm also leaned heavily on paid media, a byproduct of weak organic performance and multilingual SEO gaps that left Spanish-speaking audiences largely unreached.
Table of Contents
A Redesign Built Around Authority, Engagement and Organic Growth
Digital Silk delivered a full website redesign and brand refinement, with conversion-focused UX built for multiple audience journeys.
A mobile-first approach ran throughout, alongside accessibility improvements and a scalable blog framework.
Custom WordPress development gave the firm a flexible CMS. Continuity in its HubSpot CRM preserved existing lead workflows. A multilingual SEO framework opened a new acquisition channel for Spanish-language search.
Protecting SEO Equity Through a High-Stakes Migration
The most demanding part of the project was migrating the full site without losing rankings built over time.
An SEO-driven migration strategy, paired with a redirect plan, carried existing content authority forward instead of losing it.
| Metric | Change |
| Engagement rate | +8.07% |
| Avg. engagement time per session | +28.73% |
| Avg. engagement time per active user | +19.96% |
- Table 1. Frantz Law Group Website Performance, March 25–May 7, 2026 vs. Prior Period
Average engagement time per session rose the most, up nearly 29%. Engagement rate and time per active user also climbed. SEO equity was preserved throughout, with no significant loss in rankings.
“Professional service firms are recognizing their website must be both a trust-building platform and a lead generation tool,” said Ana Margarida Meira, VP at Digital Silk.
A website that fails to communicate credibility can lose visitors before conversion, especially for firms making high-stakes decisions for clients.
The project positions Frantz Law Group for continued organic growth, supporting SEO across both English and Spanish-language audiences.
About Digital Silk
Digital Silk is an award-winning Miami web development agency focused on growing brands online. With a team of seasoned experts, Digital Silk creates digital experiences through strategic branding, custom web design and digital marketing services to help improve visibility and support engagement.
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