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A redesigned website helped Portland Public Library grow average engagement time nearly 48%, a new Digital Silk case study shows.
Published: July 27, 2026
Key Highlights
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Portland Public Library saw average engagement time per active user grow 47.82% following a Digital Silk website redesign.
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Average engagement time per session rose 18.38%, and engaged sessions per active user grew 4.5%.
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The redesign introduced a scalable CMS with modular components, giving the library’s internal team direct control over seasonal and community content.
Miami, FL – April 21, 2026 – Digital Silk, an agency focused on brand strategy and digital marketing, launched a redesigned website for Portland Public Library, a public institution serving education, community services and the nonprofit sector.
The project focused on UX, content discoverability and engagement, with a scalable CMS to support ongoing updates. The new site is live at portlandlibrary.org.
Table of Contents
Improving Engagement Through User-Centric Design
The library’s previous site suffered from fragmented navigation and limited engagement pathways, making it harder for users to find relevant information.
Digital Silk rebuilt it around user-centric information architecture and optimized user journeys, prioritizing clarity and accessibility across a wide range of services.
“Organizations like public libraries are increasingly relying on their digital platforms to serve as primary engagement hubs, making usability and content clarity more important than ever,” said Ana Margarida Meira, VP, Client Partner.
Measurable Improvements in User Engagement
| Metric | Change |
| Avg. engagement time per active user | +47.82% |
| Avg. engagement time per session | +18.38% |
| Engaged sessions per active user | +4.5% |
- Table 1. Portland Public Library Website Performance, Feb 17–Mar 23, 2026 vs. Prior Period
Average engagement time per active user grew the most, up nearly 48%. Average engagement time per session (+18.38%) and engaged sessions per active user (+4.5%) also moved up, pointing to stronger interaction across programs and services.
Key Deliverables Supporting Accessibility and Scalability
- Full website redesign and development
- User-centric information architecture
- Engagement-focused UX and user journey optimization
- Inclusive design enhancements Scalable
- CMS with modular content components
- Performance optimization and QA testing
The build also gives the library’s internal team more control to manage content for seasonal programming and community initiatives.
Supporting a Shift Toward Inclusive Digital Experiences
“A well-structured, user-centric website can significantly increase engagement by making it easier for diverse audiences to find, explore and interact with valuable resources and services,” said Ana Margarida Meira, VP, Client Partner.
The redesigned platform gives the library a flexible foundation to better connect users with educational programs, community services and digital resources going forward.
About Digital Silk
Digital Silk is an award-winning Miami web development agency focused on growing brands online. With a team of seasoned experts, Digital Silk creates digital experiences through strategic branding, custom web design and digital marketing services to help improve visibility and support engagement.
Media Contact
Nadia S.
Content Specialist
Tel: (800) 206-9413
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