Digital Silk’s Construction Website Design Best Practices, Header-To-Footer
Our construction website design messaging best practices include:
- Use minimalistic copy that can be easily skimmed
- Implement modules or collapsible text features in sections where more content is needed
- Use your hero section to display your unique value proposition
- Use standout CTAs with clear messaging to guide visitors through the conversion funnel
- Optimize your website messaging for search engines to increase organic traffic
Digital Silk’s Construction Website Design Best Practices, Header-To-Footer
Our construction website design messaging best practices include:
- Use minimalistic copy that can be easily skimmed
- Implement modules or collapsible text features in sections where more content is needed
- Use your hero section to display your unique value proposition
- Use standout CTAs with clear messaging to guide visitors through the conversion funnel
- Optimize your website messaging for search engines to increase organic traffic
Construction website design typography best practices:
- Use clean ADA-compliant typography that is consistent throughout your band representation
- Use contrasting colors between typography and backgrounds to improve readability and allow key points to stand out
Construction website design imagery best practices:
- Use high-res photos and images to showcase your construction projects
- Create videos to give potential customers and clients a sneak peek into your construction brand and offering
Construction website design social proof best practices:
- Include testimonials to help improve transparency and enhance your business reputation
- Create a Social Responsibility section to demonstrate your concern and care for people and environment when working on construction projects
- List your memberships in construction chambers, associations and partnerships to build trust
- Include certifications and registrations to show your adherence to quality control standards and regulations
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Recommended Functionalities For Construction Website Design
- Optimize website speed to meet the core web vitals standards and engage audiences from the get-go
- Include a built-in contact forms for quick and easy communication
- Implement email signups to engage and retain audiences over time
Construction Website Design Examples To Get Inspired By [+ Our Takeaways]
Our designers at Digital Silk reviewed construction company websites around the globe and here are the top five construction company web designs that made it onto our list:
1. Emaar
Website: www.emaar.com
Category: Real estate development
From the moment you land on Emaar’s homepage, the brand envelops you in the unique atmosphere of their construction projects, through a video depicting impressive skyscrapers, full-scale golf courses, luxury hotels and attractive villas.
A built-in search form in the hero section allows the visitor to instantly customize their journey by choosing the property type, community and price range they’re interested in.
The website uses clear and concise calls-to-action (CTA), such as “Get in touch” and “Search properties,” so the visitor knows exactly where each button will take them.
There are two parts to the navigation bar. The first one shows the important menu items on the left. The other one has the contact information on the right.
This construction website design lets visitors personalize their experience by picking the information they need. If they want to contact the provider, they can do so easily. If they want to explore more options, they can open some of the items in the menu.
The navigation bar is only partially sticky. It disappears when you scroll down, but it reappears when you scroll back up. This helps visitors find their way around the site more easily.
Emaar’s construction website design is all about the graphics, too. It has an interesting video at the top of the page and gorgeous images all across the site.
While testimonials are also key, there’s no doubt the visitor wants to see finished products — a testimonial in visual form.
Along with a full portfolio, the homepage also offers 3D virtual tours, bringing properties to life for website visitors around the globe.
What they could do better:
We love the dynamic visuals, the built-in search bar in the hero section, the ample white space and CTAs that stand out. But we have a few recommendations for improvement.
We applaud the simple navigation bar, but we would implement a fully sticky menu to improve the user journey by ensuring it remains in sight for easy access to key pages.
Last but not least, we have to mention the lack of search engine optimization (SEO). At Digital Silk, all of the websites we create are fully optimized.
With a quick look at our handy SEO Minion, we see that Emaar does make use of a title tag and meta description, but headers aren’t optimized, neither for keywords or structure.
With just a little effort to optimize their website, they'd easily rank for non-branded keywords and, in doing so, grow their organic traffic and strengthen the top of their website conversion funnel.
2. Chelsea Construction
Website: www.chelsea-construction.co.uk
Category: Refurbishment, development and maintenance services
When landing on the homepage of Chelsea Construction’s website, the visitor is greeted with a full-screen image that changes every few seconds, from one room design to the next, and a large logo that remains prominent over the alternating imagery.
The brand is showcasing two things at once with this design — past projects to illustrate the diversity of their portfolio and a bold logo that demands attention to boost brand awareness.
A simple white navigation bar stands out at the very top, and stays with the user as they scroll throughout the site, ensuring they’re always one click away from key pages.
Below the fold, the visitor is welcomed to the website. A short paragraph of three lines — which follows our best practices for direct and concise copy — shares a message about the company’s history and expertise.
Below the welcome message, the company showcases its key services, organized in a simple module with engaging images that help the visitor feel the comfort and ambience Chelsea Construction offers.
Each service has a designated CTA the visitor can click on to begin their journey. This user-centered approach adds a touch of personalization, which helps the brand connect with their audience.
The messaging is kept direct, short and sweet, throughout the site — perfect for visitors who skim through and want to get where they’re going as quickly as possible.
After scrolling through details about their approach, the visitor finally gets to the exciting part: the portfolio.
High quality and vivid photography help showcase the company’s portfolio right from the home page, where visitors can imagine that the beautiful and stylish environments shown can become a reality for them, if they choose Chelsea Construction.
At the bottom of the homepage, instead of simply including contact information, the brand takes it a step further and includes a built-in contact form.
This extra feature helps make conversion simpler and encourages visitors to take their curiosity further and reach out.
What they could do better:
With the sticky navigation bar, skimmable copy, strategic user journey and built-in contact form, Chelsea Construction Company nailed some of our best practices.
So what would we improve?
We’d make better use of the hero section by including a unique value proposition (UVP) above the fold, to immediately share the specific value of the company to website visitors.
We’d replace generic “Learn More” CTAs with more engaging messaging, and we’d also include a link to the testimonial section, which is currently hidden in the About page, to help further sway potential customers.
Another key area to improve — SEO. While the header structure is laid out properly, headers aren’t optimized for keywords and the website is currently missing a meta description.
3. Korte
Website: www.korteco.com
Category: General contracting and construction management services
Korte’s homepage reveals a white text overlay of “The Job Is The Boss,” boxed in bright yellow, making it impossible to miss.
A black-and-white full-screen video serves as a dynamic background, displaying a slide show of their construction sites and immediately giving the user what they want to see — the company in action — along with a key “View projects” CTA that offers a quick jump.
The bold and simple messaging hits all the right notes: the sheer simplicity and punchy messaging communicates confidence and expertise.
The sticky menu offers simple navigation, which allows the user to find the information they need quickly and easily.
As the visitor scrolls, they see Korte’s numerous clients, which boosts trust for potential customers.
Beneath the logos, the visitor has two options: Services or Markets. The CTAs in this section particularly caught our attention.
Visitors can use the drop-down buttons to narrow down their service options or location and get straight to the page they want.
This is a great construction website design element for both personalization and user experience.
Things they could do better:
The website has bold text, short messages and interactive buttons. They even put social proof on the homepage, which is something that a lot of other construction companies don’t do.
Korte’s construction website design has a video at the top and high-resolution images. But since the background is dark, they don’t stand out as much and are sometimes even blurry.
The homepages has a clear conversion funnel. However, we think it would be a good idea to add a contact form to the bottom of the page as well. This way, visitors can get in touch quickly and increase the brand’s sales.
Finally, Korte shows case studies and testimonials on its website. If they add a direct link to the homepage, they could get more people to click on it, which would give the company’s services more exposure.
4. Naylor Love
Website: www.naylorlove.co.nz
Category: Commercial Construction
Naylor Love’s homepage takes a different approach to the traditional navigation menu — one that varies significantly from the rest of the construction website designs on our list.
The visitor is greeted by an image that fills the entire screen, along with menu options listed as distinct modules. Hovering over each module triggers a change in the background image. Still, each image displays a vivid, high-quality scene of their construction work, teams or employees.
The hover effect also displays short and concise copy on each module: the title of the page, a brief description and a CTA.
This unique approach gives the visitor a chance to interact with the brand immediately upon landing on the homepage, encouraging both engagement and increased time on page.
Lower on the page, visitors can see some of the company’s most impressive stats. This section uses custom icons and big, bolded text. It makes the brand look more trustworthy and credible.
The next part of the homepage has an interactive map. Users can zoom in or out and hover over important points to get contact information for different locations.
After another scroll, the portfolio section appears. Each case study has images, titles, short descriptions and a call-to-action button.
Here are some things they could do better:
The top part of Naylor Love’s construction website design doesn’t follow our best standards for navigation. Sure, it might make people more interested in the site. But it also means they can’t see the menu while they browse across the page.
Another problem in the first part of the site is that the company’s unique services aren’t immediately visible. It doesn’t answer the two main questions: who is Naylor Love and why should customers choose them?
Keep in mind that it just takes a few seconds for someone to form an opinion about a brand.
We suggest changing the conversion funnel and adding a contact form at the bottom of the page. Including a sticky contact menu or button that users can see the whole time could also help.
And of course, we think the company should look at SEO more closely. There are no meta descriptions or optimized headings right now.
Last but not least, adding customer reviews. Getting satisfied clients to talk about their experiences working with Naylor Love can help the company get new ones more easily.
5. Vinci Construction
Website: www.vinci-construction.com/en/
Category: Infrastructure, Building And Civil Construction
With a prominent UVP, simple imagery and easy navigation, visitors have the chance to choose their journey by clicking on their preferred hashtag in the hero section, after landing on Vinci Construction’s website.
The navigation is partially sticky, the design is well-organized with ample white space, and the blue and white color palette offers consistency in branding throughout the site.
Unlike the other construction website designs on our list, Vinci Construction places a Newsroom section directly below the fold, showing off new press releases and notable updates.
A site map, though not interactive, lies below, offering to take the visitor to the International Operations page through a CTA. Once on the page, the visitor can scroll through different countries to find how vast the brand’s work is, and explore projects in different locations.
With another scroll, the visitor lands on a Careers section, then a Key Figures section that offers key stats regarding the company. These numbers offer a form of “proof” for visitors who want to ensure the company is both reputable and successful.
Then, somewhat abruptly, the footer appears and the homepage ends, leaving us with some questions.
What they could do better:
Another example of an interactive hero section, we applaud Vinci Construction for the engagement aspect, but more prominent CTAs instead of hashtags in small font, could help improve readability and attention.
Like other examples on our list, we’d also implement key features for the construction industry that are missing: A portfolio, testimonials and a contact form for simple conversion.
When it comes to SEO, Vinci Construction does include key aspects such as a meta title and a header structure. However, the meta description is a bit too long and the headers aren’t optimized for keywords.
With a few tweaks to their website design, Vinci Construction could improve their online visibility, generate valuable leads and increase conversion.
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Over to you!
If you have any questions about our process or would like to meet with our team, we'd love to hear from you.
Contact us at (800) 206-9413 to discuss your construction website design project or fill out our Request a Quote form to receive a custom proposal and expert recommendations.
