Full Throttle Online: The Rezvani Motors Website Redesign By Digital Silk

We partnered with Rezvani Motors, a manufacturer of high-performance supercars and armored tactical SUVs based in Irvine, California, to redesign its website.

The lineup ranges from the carbon-fiber Beast to the ballistic-protected Tank, and the redesign had to reflect that same level of engineering.

Carlos Roese, Art Director at Digital Silk, goes through the full redesign in the video below:

The transformation is clearest when you see it side by side. Here’s a look at where we started, and where we landed:

Click to view more

Before, the site opened with a static hero photo, with no headline, no messaging strategy, and no motion, paired with a navigation that was hard to read and made the lineup difficult to explore.

The new site takes a completely different approach: a high-impact hero video, a clearer navigation hierarchy, well-defined calls to action, and a “see our work in action” video that invites users to keep exploring.

As visitors scroll, parallax effects add depth and the different vehicle types appear one by one. Users can over any model to highlight its design lines and key details.

Ballistic protection and tactical defense features come through in interactive grids and detailed imagery.

The redesign gives Rezvani a website that matches the ambition of its engineering.

Redesign Your Website With Digital Silk

At Digital Silk, we follow a proven website redesign process to create custom digital experiences for automotive and high-performance brands.

Our experts plan every redesign with close attention to your industry, your competitors and your buyers, before our designers rebuild your site through bespoke design.

As a full-service web design agency, we offer the following:

• Automotive & transportation web design
• Custom web design
• eCommerce web design
• Custom web development
• Branding solutions
• Digital marketing

Contact our team, call us today at (800) 206-9413 or fill in the Request a Quote form below to tell us about your project and start your web design journey today.

Team Digital Silk

Growing Brands Online

Our team at Digital Silk is comprised of award-winning designers and brand experts from around the globe. By combining expertise, creativity, strategic thinking and innovation, we have established ourselves as trusted partners in the success stories of numerous famous brands across the U.S. and beyond.