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Expert Team Members


Results-Driven Proactive Approach


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Gabriel Shaoolian
CEO and Founder

Gabriel is a hands-on leader and digital expert focused on providing specific tactics and strategies to grow brands online. He has worked with numerous brands, from Fortune 500 companies to reputable startups including Google, Microsoft, SONY, NFL, NYU, P&G, Fleet Bank and NASA. Gabriel sets the stage for a proactive work culture, and personally reviews every project to ensure the Digital Silk team generates results. He has two golden rules for the team: 1. Do outstanding work, not just good work, and 2. Don’t drag on tasks.

Gabriel has columns in Forbes, Entrepreneur, The New York Times, and American Express. He has made numerous media appearances, from Bloomberg and Reuters to ABC News and CNN.

Emma Debeljak
Content Strategist

Emma has worked with B2B and B2C organizations worldwide and across industries, from Spain to Hong Kong, and from government to fashion. She has developed and executed complete content marketing strategies for established organizations and startups alike, as well as delivered specialized content marketing services such as organic social media management, web copywriting and blogging. Her diverse experience informs her approach to each client’s unique business needs, adding to her agility and allowing her to cross-pollinate ideas.

Stephanie Sharlow
Brand Strategist

With a strong background in journalism, public relations and media production, Stephanie creates brand strategies with a special focus on effective communication, brand positioning and voice, and consumer engagement. Stephanie’s experience includes creating digital strategies, redesigning websites, and executing marketing campaigns, events, and production for brands such as The TODAY Show, SoulCycle, and The Ohio Department of Commerce. She is a Society of Professional Journalists award-winning writer, and has contributed to many publications, including Forbes, Entrepreneur, and Levo League.

Gary Kuznetsov
Senior Technical Engineer

Gary has extensive experience in expanding the technical expertise of the agency and spearheading the adoption of modern software development standards and technologies. He specializes in developing complex B2B and B2C platforms, is recognized as a Certified Laravel Developer, and focuses on identifying and implementing technology trends that will be able to support the future success of any business.

Francesco Perini
Global Brand Strategist

Francesco’s track record dates back to 1999. He has worked with national and international companies in a variety of luxury industries – including fashion, automotive, aerospace, fitness, food and more – and his previous clients include such iconic as Gucci and Subaru. Francesco prides himself on following the latest design, advertising and marketing trends around the world. He enjoys inventing new ideas for branding, advertising campaigns, and marketing messages, and loves meeting with clients regularly.

Madalin Durca
Digital Marketing Director

Madalin has a proven track record of helping businesses increase their digital performance. He has been working in the marketing industry for over 20 years, leading projects in various fields, such as retail, eCommerce, B2B, advertising, branding, and digital marketing. Madalin enjoys connecting the dots for our clients and brings clarity where most people would quit. He’s responsible for the development and execution of integrated marketing communication strategies, including all paid and gained media channels.

Cristina Ana
Global Marketing Strategist

Cristina has a longstanding expertise in marketing strategy, customer experience, paid media, social media, email marketing, SEO and website optimization for international industry-leading companies, such as IBM and L’Oreal. Her extensive experience includes improving customer journeys and optimizing digital performance across a wide variety of channels. Cristina has received several Global Recognition Awards for her outstanding digital marketing results.

Branko Stojanovic
Business Development Director

Branko has more than 15 years of experience helping brands identify opportunities for growth and executing those initiatives. Branko has a strong understanding of brand requirements, is very organized and can quickly comprehend in-depth project requirements. This enables him to forge professional relationships and help clients find the best solutions – and team – to achieve their goals.

Anja Djuricin
Social Media Director

Anja’s passion for performance is seen in her work. She loves to push the envelope, her extensive experience in copywriting, paid media and social media enable her to drive campaign excellence. On the cutting edge of professional brand-oriented social media accounts and paid advertising campaigns, Anja is always tracking posts to optimize impact and conversions. She ensures the top performance of social channels KPIs by proactively combining new ideas and trending topics.

Courtney Bozigia
Brand Director

Courtney brings more than 15 years of B2B and B2C experience managing global brand strategy, new product development and retail management teams at Fortune 500 companies. She has an entrepreneurial spirit and uses her strategic-creative mindset to tell each brand’s unique story. She approaches each project with a focus on growing brands to deliver increased sales and expand e-commerce and retail presence. She is an expert at using brand storytelling to connect with consumers on a deeper level. As a lifelong student of brands, she also teaches university level marketing courses in marketing research, consumer behavior, and business communications.

Jamie Maloney
Client Partner

With 20 years of experience, Jamie has led successful projects in traditional and digital marketing, including brand strategy, digital campaigns, social media, SEO and conversion rate optimization. She has worked with B2B, B2C, eCommerce and startup companies across multiple industries, such as travel, finance, health, education, and professional services. She loves seeing a website evolve from the strategy phase to launch and then driving traffic and optimizing conversions. As a Client Partner, she motivates the digital strategy team to exceed standards and ensures client satisfaction is surpassed

Emily Harris
Emily Harris
Digital Strategist

Behind every brand is a business, as an agency, Emily believes that it’s our job to grow both. With over a decade of agency and client side experience, Emily has been an integral part of all aspects of agency functions including project management, sales, account services, SEO, PPC, Social Media. Emily thrives in digital strategy and is a client champion, going above and beyond to exceed her client’s goals through hard hitting strategies and determination. She has lent her expertise to accounts such as Ashley Furniture, The Town of Lake Park and AutoNation

Daniel Amar
Digital Strategist

With years of experience in digital marketing strategy, web design, SEO, social media, and paid media. Daniel has worked with clients ranging from high-end restaurants and starts up to leading sports teams. Daniel’s innovative marketing and branding strategies increase revenues, drive brand awareness, and solidify customer relationships. Skilled and passionate at taking influences from contemporary culture and the developing world.

As a client recently said, “When you meet with Daniel, you will get at least 3 new ideas to grow your business.”

Alec Hanak
Art Director

With background in psychology and history of art, Alec has worked with an impressive number of clients over the past fifteen years in a wide range of industries, guiding teams and building new ways-of-working, to bring award-winning ideas to life. As an Art Director at Digital Silk, his goals include bringing innovation in typography, photography, animation, storytelling and design. Driven by strategy & logic, Alec takes pride in creating our unmatched pixel-perfect designs.

Boban Vaiagich
Boban Vaiagich
Brand Director

Boban is Brand Director and Senior Designer, with 25 years experience of creating, visualising and refining creative concepts in branding, on and offline comms in London, Barcelona, Lisbon and Prague. Previously Head Of Design at Grey Portugal and Creative Director at Havas Prague. Some of the clients he’s worked for are:

Lacoste, Bethesda, Sky UK, Panasonic, ATP World Tour, Société Générale, Peugeot, Honda, Procter&Gamble, Colgate-Palmolive, Unilever, Pfizer, Starbucks, SuperBock, Sagres.

He is also a photographer and fluently speaks English, Portuguese, Spanish, Serbian, Croatian and Catalan.

Zorica Marjanovic
Digital Strategist

Award-winning advertising and communications consultant, Zorica has more than 15 years of experience developing brand and communication strategies, including positioning and new brand development. She works with companies of all sizes on marketing projects ranging from strategy, innovation, IMC development and implementation. Zorica has worked with brands such as Microsoft, P&G, Chevrolet, Coca Cola Hellenic, Gazprom, Molson Coors, IKEA, Kraft Foods and more.

Ljubomir Lukic
Ljubomir Lukic
Director of Ecommerce

Ljubomir Lukic first interaction with computers dates back to ’93, and he wrote his first code in ’97. He is the owner of the Master’s Degree in Information Technologies and winner of the customer excellence award in 2015.

For the past decade he has worked with some world leading commerce companies, such as Diesel, Manfrotto, Vangard, Lowepro & Joby, Puma, Nili Lottan, Onlinestores, POC, and others.

He is passionate about delivering best eCommerce practices into reality.

Carlos Roberto Roese
Art Director

With over 15 years in the design industry, Carlos takes a creative approach to leading design teams in developing innovative digital solutions for websites, apps, software and games.

His team has won some prestigious awards for their creative design work for Fiat, John Deere, Legrand, Marcopolo and Gedore.

Stefan Vasiljevic
Development Director

Stefan is a full-stack developer with 14+ years of experience. He is focused on supporting businesses from all around the world to make their ideas that involve web and mobile technology closer to their customers. His work is a mixture of passion, expertise, creativity, and experience. With a strong knowledge of SEO and a keen eye for design, he is delivering solutions that are driving more traffic and generating more leads. Stefan excels at turning ideas into great digital products that people love to use and interact with.

Alek Dedovic
Program Manager

Experienced Technical Program Manager, who has for the past decade worked with leading fortune 500 companies from various industries using Agile, Scrum, and Waterfall methodologies while keeping them within predicted timelines and milestones. He has a Doctorate in Business and IT Management. He is passionate about delivering Superior Quality Work.

Milos Eric
Head of Project Management

Milos is a software leader with proven entrepreneurial track record.

With more than 10 years of experience in digital space, business strategy and project management Milos is passionate about building products that drive results.

Leading multiple business gave Milos hands-on knowledge on strategy execution, decision-making and team management.

Milos has a deep understanding of team dynamics and what it takes to deliver projects to highest standards on agreed upon budget, time and level of quality.

Tim Reilly
VP, Client Partner

Tim has spent over 20 years in the digital space, working with leading B2B and B2C brands across a diverse set of industries and helping them to better leverage digital as part of their omnichannel customer toolset.  With deep experience in digital strategy, ecomm, email marketing, loyalty and CRM, Tim’s passion is in optimizing the digital customer experience to establish and strengthen relationships between customers and brands.

Claudia Lungu
Digital Strategist

Claudia has more than 12 years of experience in advertising, developing 360 communication campaigns that cover industries like FMCG, Telecom, Retail and Restricted Products (tobacco related products) for international brands such as PlayStation, Durex, Vodafone, British American Tobacco, Danone and more. She launched global brands and coordinated the launches for all targeted countries. Proven track record of helping client’s businesses by developing accurate brand strategies, defining customer journeys and bringing innovative solutions to grow brand’s awareness and sales.

Kevin Diedrich
Digital Strategist

Marketing executive with 20 years experience at global advertising agencies working across all channels of the marketing mix, specializing in digital and fully integrated programs.  Believe in the true value we bring to brands for  ongoing growth while also developing long term partnerships.  Have focused on strategic leadership and brand building for fortune 100 – 500 companies such as Corona, Kawasaki, Philip Morris International, Kellogg’s, KFC, Camel and others.

Energized by breaking traditions in industries ready for disruption and staying ahead of what is next to evolve the way people connect with brands.

Alec Cocchiaro
Digital Strategist

An Influential leader and expert in building and leading high-performance teams that stimulate transformational change and value.

Alec believes that being bold, creative and an active listener is a way to build solid relationships with clients and partners and reach consensus across multiple organizational levels.

His experience as an international executive gave him high skills in understanding and adapting to different environments and leading people with empathy.

He has a proven record of unearthing insights and transforming them into full-funnel marketing programs and award-winning campaigns that drive business and build unforgettable brands.

He partnered with +20 brands in the Automotive, CPG, Food, Electronics, Telecom, and Finance categories in his career. He held leadership positions in Account Management and Brand Strategy with global, regional, and local roles.

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Our Experts Have Won Top Industry Awards & Are

Recognized Industry Experts

Appearances In Mainstream Media

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Got Talent?

We are always seeking talented people with passion, experience and the ability to drive value for our clients.

If you’re interested in joining the Digital Silk team,
send your resume and cover letter to [email protected]

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