With less than one month before the desired event, team members secured an official event partnership with AFSP.
Then, they set about finding a location large and stately enough to hold the event, eventually securing the French Institute’s Florence Gould Hall Theatre In New York City as a donation to the cause. The team also designed visual collateral for advertising before and during the screening.
They also secured an additional corporate partner – Eflixir.com, a former movie streaming site. As a co-sponsor of the event, they helped to shoulder the costs. In addition, they agreed to donate $1 for every Robin Williams film streamed on their platform that month, which equated to thousands of dollars.
The team then built comprehensive media lists, wrote press releases, and sent them out to journalists to secure press coverage before, during and after the event.
Media coverage, as well as email marketing and social media campaigns, also fostered strong ticket sales.
Finally, they worked the event, ensuring admission, concessions, donation collection, screening, visitor experience, and eventual delivery to the non-profit went smoothly.
