Customized Multi-channel Campaigns Produce Results-Driven Digital Marketing

We Partner With Brands To Create Superior Digital Experiences

From Start-Ups To Fortune 500, We Partner With Brands Of All Sizes

  • P&G
  • IBM
  • Sony
  • NFL
  • Xerox
  • HP
  • NYU
  • AT&T
  • NASA

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Building Strategic Marketing Campaigns That Drive A Strong ROI

Global Team,
Localized Precision

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The Challenge

Global IBM Locations Struggled To Adopt
New Industry-Specific Marketing Communications Effectively

The company had to refresh the industry-specific marketing communications and
launched a new platform for 19 Industries made of over 200 webpages that to be localized in Europe.

The team then realized that every country encountered similar problems in the adoption process and took
very long to solve them or didn’t know where to find the necessary information to update on the pages.

The Solution

Location-Specific Marketing Initiatives Aimed At Streamlining The Process

The team aimed to streamline the adoption process by allocated dedicated strategists to each location.
Upwards of 12 digital strategists lead the project for each region in Europe – and those team members used
their experience to build guides and share know-how to reduce delivery time.

Examples of industries they located in the global locations include:

  • Insurance
  • Retail Consumer Products
  • Telecommunications & Media Entertainment
  • Energy

Execution

Coordinating Global Teams With Localized Precision

In order to execute the task, the team provided daily status updates to make sure project was on track and help local teams solve unexpected problems. They also created a localization guide for local teams to follow standards.

In addition, the team cultivated a community to share know-how and gather the local configurations needed by teams to publish pages faster.

Finally, the team understood that by having an industry-specific marketing microsite available to those locations, the team was able to shift from a product-lead campaigns to industry-specific marketing communication, integrate better with marketing events and increase organic traffic from keywords that they were not ranking for previously.

The Results

In 5 months, the team achieved:
  • Over 100 stakeholders
    and 12 team members
    coordinated
  • 19 industry
    microsites launched
    in 21 countries
  • 200+ webpages
    localized in
    11 local languages

Event Marketing,
With A Cause

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The Challenge

We-Care.com Aims To Put On Timely Event For Partner Non-Profit

In light of Robin Williams’ passing, the American Foundation for Suicide Prevention
and We-Care.com wanted to raise funds and awareness for the cause.

With World Suicide Prevention Say (Sept. 10) nearing quickly, they decided to screen a cult favorite Robin Williams movie,
collecting donations for the 67+ chapters of the American Foundation for Suicide Prevention.

However, with less than one month to pull together a New York City movie screening,
they needed public relations and event marketing assistance.

The Solution

Executing Event Marketing In Record Time

With the desired dates on the calendar, the only solution was to work efficiently to meet tight deadlines.
In addition, in order to receive the support needed to execute such a large-scale event in just a few short weeks,
the team also reached out to additional corporate partners with similar values to co-sponsor the event.

Some of the deliverables included:

  • Venue scouting and confirmation
  • Social media strategy
  • Email marketing campaign
  • Design of marketing collateral
  • Press release creation and distribution
  • Event logistics, including staffing and permits

Execution

Creating An Engaging Screening That Delivered Meaningful Donations

With less than one month before the desired event, team members secured an official event partnership with AFSP.

Then, they set about finding a location large and stately enough to hold the event, eventually securing the French Institute’s Florence Gould Hall Theatre In New York City as a donation to the cause. The team also designed visual collateral for advertising before and during the screening.

They also secured an additional corporate partner – Eflixir.com, a former movie streaming site. As a co-sponsor of the event, they helped to shoulder the costs. In addition, they agreed to donate $1 for every Robin Williams film streamed on their platform that month, which equated to thousands of dollars.

The team then built comprehensive media lists, wrote press releases, and sent them out to journalists to secure press coverage before, during and after the event.

Media coverage, as well as email marketing and social media campaigns, also fostered strong ticket sales.

Finally, they worked the event, ensuring admission, concessions, donation collection, screening, visitor experience, and eventual delivery to the non-profit went smoothly.

The Results

In less than 1 month, the team achieved:
  • Hundreds
    of attendees
    from all over New York
  • Thousands
    of dollars
    donated in just one evening
  • $1 donation
    from Eflixir.com
    or every Robin Williams film
    streamed that month
Hundreds of attendees from all over New York
Thousands of dollars donated in just one evening
$1 donation from Eflixir.com for every Robin Williams film streamed that month
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Our Digital Marketing Results

Our online marketing strategies are tailored to the unique needs of your audience and brand objectives. With the right digital marketing approach, you’ll see improved conversion rate, better user engagement, and an overall boost in ROI. Here are a few examples:

Multi-channel marketing helped Xerox generate valuable B2B leads and increase sales. In 6 months the team achieved:

  • 20 %
    sales increase
    for Xerox Versalink
  • 34 %
    conversion rate
    for nurtured leads
  • Improved reporting
    and best practices for the Xerox team

Creating a comprehensive customer rewards program increased HP’s brand loyalty and returning consumers. In 6 months the team achieved:

  • 40,000
    active members
    inside the program
  • 56 %
    of customers
    were repeat customers
  • Automated Reports
    generated for the campaign detailing real time data

How We Build Successful Digital Marketing Campaigns

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Our Experts Have Won Top Industry Awards & Are Recognized Industry Experts

Appearances In Mainstream Media

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