We Partner With Brands To

Create Unique Brand Stories

From Start-Ups To Fortune 500, We Partner With Brands Of All Sizes
  • P&G
  • Sony
  • NFL
  • Xerox
  • HP
  • NYU
  • Knopp
  • DoForms
  • Tecnam
  • Newater
  • Grenco science

Featured Brand Strategies & Logo Designs

Brand for strategy and Logo for Startup

Newater came to Digital Silk for a brand strategy and visual identity that defined their unique positioning and messaging.

Animated Logo Design & Communication

Digital Silk created a new logo and visual identity that truly stands out from the competition for this medication innovator.

Animated Logo Design & Communication

Digital Silk created the Toyota Cares logo and communications strategy to help reinforce safety culture at all organizational levels.

B2B Rebrand & Brand Guidelines

Digital Silk rebranded this B2B company and delivered Brand Guidelines that reinforced the use of consistent messaging, colors and typography.

Brand Foundation Makes a Statement

Renewable energy brand eCombustible made a big splash with a strong brand foundation and differentiation strategy provided by Digital Silk.

New Brand Gets Brand New Logo Strategy

Digital Silk brought the concept of New Dev Rev to life with a strong, clear brand strategy and visual identity.

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Creative Branding Strategy Services

Branding Agency Case Studies

Boosting Brand Loyalty With
An International Rewards Program

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Branding Results

In six months we’ve increased brand engagement and loyalty among international audiences.
  • 40,000
    active members
    inside the program
  • 56%
    of customers are
    repeat customers
  • Automated
    Reports
    generated for the campaign
    detailing real time data
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Increasing Brand
Engagement & Conversions

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Branding Results

In 6 months the brand saw more conversions among both new and existing leads.
  • 20%
    sales increase for
    Xerox Versalink
  • 43%
    conversion rate
    for nurtured leads
  • Improved
    Reporting
    and best practices
    for Xerox team
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Digital Strategies,
for Greater Brand Awareness

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Branding Results

In two months we increased doForm’s brand exposure and engagement.
  • 53
    new backlinks
  • 1500
    organic keywords
  • 21%
    lower bounce rate
    on contact page
  • 18.5%
    lower bounce rate
    on free trial page
  • Increased
    time
    on Free Trial page
    to 3:20
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Types Of Strategies We Create​​​

Digital Strategies

Digital Strategies​​

A digital strategy is an all-encompassing guide to build a better, more effective online presence. The strategy begins with outlining the target audience, competitive analysis, goals and key performance indicators, and the existing user journey.

Digital strategies are utilized to improve the performance websites, mobile apps, marketing campaigns, paid advertisements, and more. Common goals include increasing organic website traffic and campaign revenue.

Brand Strategy​

Brand Strategy​

A “brand” is a promise to the customer about the kind of product or experience they are purchasing, and how they will feel when they use it. And a brand strategy is the roadmap to create that emotional response from customers.

Elements of a brand strategy include a brand statement, mission, promise to customers, value, personality and tone, logo, and more. Stronger branding leads to increased brand awareness, visibility, customer retention and, ultimately, revenue.

Communication Strategy​

Communication Strategy​​

A communication strategy aims to provide consistency in storytelling and brand messaging. A communication aids in building a strong brand identity through overt, external messaging directed to the target audience.

Although communication strategies are similar to brand strategies, they differ in their uses and deliverables. For instance, common communication strategy takeaways include taglines, language and phrases for email marketing, social media, website copy, press releases, and blogs, descriptions for products and services, and more.

01

360° Brand Strategies To Grow Brands Online


01Client Kickoff Call
02Business Analysis
03Competitor Research
04Recommendations & Deliverables
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The Pillars Of A Brand Strategy

How We Create An Authentic Brand Your Audience Wants To Engage With

Brand Audience

The purpose of branding (or rebranding) is to develop a unique identity your audience will connect with. To do so, we will develop a deep insight into your audience’s behavior, aspirations and expectations.

Brand Positioning

Brand positioning is a tailored strategy that will differentiate your brand from the competition, while shaping your audience’s perception of your business and offering.

Brand Visual Identity

Consistency in visual identity is key to brand retention. We will develop a brand style guide that will document and ensure a coherent use of your brand’s visual assets.

Brand Messaging

From your marketing materials to customer service, we will define your brand’s messaging including taglines, language and communication style.

How We Build A Successful
Brand Communication Strategy

Communication Analysis​

Communication Analysis​​

From your existing structures to market and competitor analysis, we study your organization and business environment. We look at where you stand in the market and devise a strategy to help you get to where you aspire to be.

This process allows us to identify your threats, opportunities and innovative tactics to grow your brand’s reach.

Communication Goals

Communication Goals​

Depending on our communication analysis and your business needs, we will define the SMART (specific, measurable, attainable, relevant and time-based) goals and KPIs that will guide and measure our performance.

These can include raising brand awareness, retention and loyalty, improving customer acquisition, product promotion and more.

Channels & Media Selection

Channels & Media Selection

By now, we know where you stand in the market and where you want to be. The next step is to identify the channels that will lead you to your goals.

Our brand and communication experts will decide on what platforms to use, schedule to follow and the overall strategy that will maximize the return on your investment.

Crisis Communication

Crisis Communication

With increased exposure comes the need for strategic reputation management.

Our team will outline the potential weaknesses to address and monitor, develop a process and platforms for addressing crises, and appoint a person in charge of handling such events.

We Partner With Our Clients To Drive Results

Expert Team Members


Results-Driven Proactive Approach


Streamlined Execution



Ready To Discuss Your Project?

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+

Our Brand Experts Have Won Top Industry Awards & Are Recognized Industry Experts

Appearances In Mainstream Media

  • Fox News logo
  • Bloomberg logo
  • CNN logo
  • adweek logo
  • reuters logo
  • CNBC logo
  • abc news logo
  • wcbs newsradio 880 logo

Branding FAQs

01

What does a branding agency do?

01

A branding agency develops brand strategies that outline the foundation, position, messaging and visual identity of the brand. This ensures a company has a guide and a blueprint that can help a business establish and nurture strong connections with their target audiences, ensure consistent visuals and communication across different channels and generate greater brand awareness in a competitive market.

02

What types of services do brand strategy agencies offer?

02

Branding agencies consist of teams of copywriters, designers, strategists, analysts, content creators, developers, and marketers whose goal is to develop effective brand strategies. A successful brand strategy should provide a blueprint that can be incorporated throughout the entire company and its culture.

Brand agencies provide several services such as:

  • Designing logos, brand books, and style guides with different variables of logos, color palettes, fonts, graphical elements, imagery, and other visual brand guidelines.
  • Creating a brand foundation to define your company’s mission, vision, brand value, brand challenges and target audiences.
  • Positioning the brand to resonate with the targeted audience and for success in a competitive market. Brand positioning is created based on the company’s desired brand perception, identifying the company’s personally, etc.
  • Creating engaging and effective brand messaging utilizing good practices such as clear, concise, and compelling copywriting. Messaging should also establish your brand’s promise, unique value proposition, brand voice, connect your brand with each of your targeted audience groups, and establish consistent messaging across all platforms and channels
03

What should I expect from partnering with a branding agency?

03

Your expectations will depend on the services you employ, however, benefits you might gain from partnering with a branding agency include:

  • The agency should take proactive leadership of the project.
  • The agency should not only achieve all the outlined deliverables, but provide insights, consultation, ideas and recommendations to the client that will help create an effective brand and drive their business forward.
  • The agency should take a strategic approach, ensuring that any planning or strategy phases are properly outlined and executed by the entire team.
  • The agency should deliver on expectations and deliverables, but also ensure that the work generates measurable results that will help a business achieve its goals.
  • Regarding results, a brand agency should deliver successful brand strategies and services that:

    • Define target audiences and personas
    • Generate greater brand awareness and brand visibility across different channels
    • Help increase traffic across various platforms and channels, which thereby can help increase conversions
    • Establish, improve, and maintain consistent customer loyalty customer retention
    • Define and execute effective methods for engaging existing and new customers
    • Establish, improve, and nurture the perception and credibility of your brand
    • Define the visual identity, mission, and vision of your brand.
04

5 questions to ask before hiring a branding agency

04
  1. Can you show me some projects you have worked on in my industry or those with similar challenges?

  2. What do you think about my current brand and how can it be improved?

  3. How will you ensure that my brand stands out from the competition?

  4. Can you walk me through your branding process or methodology?

  5. What results can I expect from working with you?

05

What sets Digital Silk apart as an effective branding agency?

05

Our team of experts at Digital Silk take a results-driven proactive approach to each project to ensure measurable results. We pride ourselves on streamlined execution and building direct relationships with our clients.

Through our creative services that cover digital, brand and communication strategies, we enable businesses to scale across multiple channels.

We treat your project as our own and tailor a strategy unique to your brand to help you connect with your audience and make your brand stand out from the competition.

Digital Silk builds authentic brand experiences by merging full-service branding with digital campaigns using these foundations:

  • Brand audience
  • Brand visual identity
  • Brand messaging
  • Brand positioning

Our experts at Digital Silk create brand strategy roadmaps to position your brand for success and define your unique brand identity to improve brand awareness, customer retention and ultimately, revenue.

06

What does the brand strategy process look like at Digital Silk?

06

The brand strategy process starts with a kickoff call where the Digital Silk brand strategist and the client determine the goals for the client’s brand and the project agenda.

The brand strategist and team members assigned to the project then conduct a thorough business and audience analysis to build a strong brand foundation. The purpose of the brand foundation is to help the client define their company’s mission and vision, as well as identify the most relevant target audience -- a group of consumers most likely to buy their products or services.

Once the brand foundation is established, we move on to positioning the client’s brand within the specific market and establishing a distinctive brand identity to build a connection with the client’s target audience. We start by answering two simple questions: what sets your company apart from the competition and why should potential clients choose to work with you or use your products or services?

Finally, we develop the brand messaging strategy that helps translate the client’s brand vision, mission, and positioning into a distinctive and consistent brand voice. The strategy is documented in a written guideline that includes the brand’s promise, unique value proposition, messaging samples, as well as taglines and positioning statements.

We also create a Style Guide for the client which serves as a rulebook outlining specifications for the look and feel of the brand – everything from typography and color palette, to logos and imagery.

If requested by the client, we also design a new custom logo. This includes an initial phase providing various concepts and styles, black and white variations of the logo, and various color palette options.

07

What types of branding services does Digital Silk offer?

07

Digital Silk offers the following branding services:

  • Brand strategy: designed to improve clarity, deepen relationship with audiences, ensure consistency across channels and result in greater brand awareness, visibility, customer retention and revenue. Brand strategy deliverables typically include a brand statement, mission, value, visual style guide, voice and more.
  • Logo design: Creating a custom logo. This process includes an initial phase providing various sketches, concepts and styles, black and white variations of the logo, and various color palette options.
  • Communication strategy: designed to clarify messaging for each audience segment, improve brand reputation management efforts, and mitigate risk or manage crisis via communication channels. Deliverables often include strategic selection of communication channels, taglines, messaging breakdown for each channel, corporate descriptions, leadership bios, crisis communication plan and more.
08

How do I know if I need to hire a branding agency?

08
  • You lack consistency across your brand, including your website, social media channels, etc.
  • You need help defining and reaching your target audience
  • You need help determining the right strategies for your brand to increase visibility and revenue
  • You’re just starting out and you need help with logo design, your brand statement, mission and more to position your brand for success
  • You need to increase your online presence through social media channels, email marketing, blogs and more to reach your target audience
  • Your brand has evolved, and you need help re-branding to ensure you’re reaching the right audience with the right messaging.