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doForms product is a complex, highlight scalable mobile forms software solution. It allows customers to build custom forms in minutes.
However, their valuable product was overshadowed by a cluttered interface that was bogged down by too many unused web pages.
doForms wanted to generate more leads, garner more brand visibility in the market, and rank better for specific keywords in order to generate better organic traffic. In addition, the client aimed to improve on-site metrics, such as visitors, time on site, lower bounce rates, and more.
In order to improve the website’s aesthetics, organization and value,
Digital Silk decided to create a new website step-by-step.
By prioritizing tasks in a step-by-step process, we were able to improve
their website without disrupting sales and existing customers.
In addition, this approach allowed our team to measure success accurately and determine
which tactics caused the greatest improvement for doForms. This data continually informed our strategy.
Some of our deliverables included:
The company had to refresh the industry-specific marketing communications and
launched a new platform for 19 Industries made of over 200 webpages that to be localized in Europe.
The team then realized that every country encountered similar problems in the adoption process and took
very long to solve them or didn’t know where to find the necessary information to update on the pages.
The team aimed to streamline the adoption process by allocated dedicated strategists to each location.
Upwards of 12 digital strategists lead the project for each region in Europe – and those team members used
their experience to build guides and share know-how to reduce delivery time.
Examples of industries they located in the global locations include:
84% of B2B buyers are influenced by social media when making purchasing decisions.
DigitalSilk uses organic and paid social media campaigns to attract prospective customers to your sales pipeline. Our social media experts specialize in channels that foster b2b communities such as LinkedIn, Twitter and Facebook.
Email marketing is a powerful lead generation, nurturing and conversion tool that can deliver an ROI of over 40:1.
Our email marketing & automation specialists have a proven track record in building strategies that successfully attract and funnel leads from inbox to the conversion points.
B2B companies with a live blog generate 67% more leads than those without.
Our content team produces top of the line, SEO-optimized, in-depth and well-researched articles that attract qualified leads via search, build authority and provide value to your prospects.
As many as 57% of B2B marketers find SEO to be the most effective channel for lead generation for a reason: It works.
SEO is a foundational component of all our digital marketing efforts, as well as a separate service optimized around your specific goals.
Digital Silk experts advise keeping buyer personas at the core of each b2b lead generation strategy.
Analyzing specific buyer personas through their customer journey allows you to optimize the touchpoints across channels, identify new opportunities and funnel more leads into the pipeline.
Lead generation tactics also need to adapt to the quickly changing buyer behaviors to remain relevant and effective.
A successful sales strategy recognizes the importance of nuance and personalization.
Segmenting your leads allows you to devise highly targeted campaigns that speak to your prospects’ needs and attract them to your solutions
There are many myths circling the b2b community that have been debunked by research.
One such myth claims that b2b leads are desktop-bound, while research shows that 80% of b2b buyers use mobile devices at work.
Unfounded beliefs like these deter competition and create opportunity for the savvy b2b marketers. Lesson: When in doubt, turn to research.
In the growing markets and increasingly noisy digital space, constant competition monitoring is key to successful lead generation.
Not only does it serve as a benchmark for current strategies, but it can also act as a source of inspiration.
Analyze your competition’s campaigns and success rates to identify lucrative channels for lead generation as well as to spare yourself some trial and error