Our B2B Lead Generation Services

We Partner With Brands To Generate Leads For All Business Industries​

From Start-Ups To Fortune 500, We Partner With Brands Of All Sizes
  • P&G
  • IBM
  • Sony
  • NFL
  • Xerox
  • HP
  • NYU
  • AT&T
  • NASA

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Building Integrated & Fully Optimized B2B Lead Generation Funnels

Mobile Workflows,
Reimagined

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The Challenge

doForms Website Was Disorganized & Needed Better UX To Secure Conversions

doForms product is a complex, highlight scalable mobile forms software solution. It allows customers to build custom forms in minutes.

However, their valuable product was overshadowed by a cluttered interface that was bogged down by too many unused web pages.

doForms wanted to generate more leads, garner more brand visibility in the market, and rank better for specific keywords in order to generate better organic traffic. In addition, the client aimed to improve on-site metrics, such as visitors, time on site, lower bounce rates, and more.

The Solution

We Create A New Website, Paid Media Campaign & SEO Strategy

In order to improve the website’s aesthetics, organization and value,
Digital Silk decided to create a new website step-by-step.

By prioritizing tasks in a step-by-step process, we were able to improve
their website without disrupting sales and existing customers.

In addition, this approach allowed our team to measure success accurately and determine
which tactics caused the greatest improvement for doForms. This data continually informed our strategy.

Some of our deliverables included:

  • Brand Strategy
  • Website Design & App Development
  • Multi-Channel Marketing

Redesign & Optimization

How Digital Silk Redesigned & Organized doForms’ Online Presence

doForms previous website lacked a clean interface and strategic user flow. So, the first thing Digital Silk did was work with the client to understand their brand, goals, and what tactics they had previous tried that were unsuccessful.

Afterwards, the Digital Silk team conducted competitor research, a website audit and an SEO analysis to identify the weak points of the existing website. We created a new sitemap, removed zombie pages, and completed optimization tasks aimed at boosting SEO.

Piece by piece, we wireframed and designed new pages for doForms, including a homepage, free trial page, product page, a blog (complete with new, fully optimized content from us!) and more.

After designs and content were approved, we developed, tested and pushed those changes live, monitoring the content regularly.

We eventually coupled this with a retargeting campaign, organic social media schedule, and social media ads to boost brand awareness and traffic.  

The Results

In 2 months, we achieved:
  • 53
    new backlinks
  • 1500
    organic keywords
  • 21%
    lower bounce rate
    on contact page
  • 18.5%
    lower bounce rate
    on free trial page
  • Increased
    time
    on Free Trial page
    to 3:20

Global Team,
Localized Precision

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The Challenge

Global IBM Locations Struggled To Adopt
New Industry-Specific Marketing Communications Effectively

The company had to refresh the industry-specific marketing communications and
launched a new platform for 19 Industries made of over 200 webpages that to be localized in Europe.

The team then realized that every country encountered similar problems in the adoption process and took
very long to solve them or didn’t know where to find the necessary information to update on the pages.

The Solution

Location-Specific Marketing Initiatives Aimed At Streamlining The Process

The team aimed to streamline the adoption process by allocated dedicated strategists to each location.
Upwards of 12 digital strategists lead the project for each region in Europe – and those team members used
their experience to build guides and share know-how to reduce delivery time.

Examples of industries they located in the global locations include:

  • Insurance
  • Retail Consumer Products
  • Telecommunications & Media Entertainment
  • Energy

Execution

Coordinating Global Teams With Localized Precision

In order to execute the task, the team provided daily status updates to make sure project was on track and help local teams solve unexpected problems. They also created a localization guide for local teams to follow standards.

In addition, the team cultivated a community to share know-how and gather the local configurations needed by teams to publish pages faster.

Finally, the team understood that by having an industry-specific marketing microsite available to those locations, the team was able to shift from a product-lead campaigns to industry-specific marketing communication, integrate better with marketing events and increase organic traffic from keywords that they were not ranking for previously.

The Results

In 5 months, the team achieved:
  • Over 100 stakeholders
    and 12 team members
    coordinated
  • 19 industry
    microsites launched
    in 21 countries
  • 200+ webpages
    localized in
    11 local languages
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Lead Generation Strategies​ That Deliver Results

Social Media

84% of B2B buyers are influenced by social media when making purchasing decisions.

DigitalSilk uses organic and paid social media campaigns to attract prospective customers to your sales pipeline. Our social media experts specialize in channels that foster b2b communities such as LinkedIn, Twitter and Facebook.

Email Marketing

Email marketing is a powerful lead generation, nurturing and conversion tool that can deliver an ROI of over 40:1.

Our email marketing & automation specialists have a proven track record in building strategies that successfully attract and funnel leads from inbox to the conversion points.

Content Marketing

B2B companies with a live blog generate 67% more leads than those without.

Our content team produces top of the line, SEO-optimized, in-depth and well-researched articles that attract qualified leads via search, build authority and provide value to your prospects.

SEO

As many as 57% of B2B marketers find SEO to be the most effective channel for lead generation for a reason: It works.

SEO is a foundational component of all our digital marketing efforts, as well as a separate service optimized around your specific goals.

Our Experts Share Their Top B2B Lead Generation Tips

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Our Experts Have Won Top Industry Awards & Are

Recognized Industry Experts

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