Chicago Branding Agency Trusted By Businesses Worldwide

From Start-Ups To Fortune 500, We Partner With Brands Of All Sizes
  • P&G
  • Sony
  • NFL
  • Xerox
  • HP
  • NYU
  • Knopp
  • DoForms
  • Tecnam
  • Newater
  • Grenco science

Chicago Brand Strategies & Logo Designs

Newater

Brand for strategy and Logo for Startup

Newater came to Digital Silk for a brand strategy and visual identity that defined their unique positioning and messaging.

Tecnam

Animated Logo Design & Communication

Digital Silk created a new logo and visual identity that truly stands out from the competition for this medication innovator.

Toyota

Animated Logo Design & Communication

Digital Silk created the Toyota Cares logo and communications strategy to help reinforce safety culture at all organizational levels.

Fieldedge

B2B Rebrand & Brand Guidelines

Digital Silk rebranded this B2B company and delivered Brand Guidelines that reinforced the use of consistent messaging, colors and typography.

eCombustible

Brand Foundation Makes a Statement

Renewable energy brand eCombustible made a big splash with a strong brand foundation and differentiation strategy provided by Digital Silk.

New Dev Rev

New Brand Gets Brand New Logo Strategy

Digital Silk brought the concept of New Dev Rev to life with a strong, clear brand strategy and visual identity.

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Chicago Branding Agency Services

Chicago Branding Agency Case Studies

Boosting Brand Loyalty With
An International Rewards Program

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Increasing Brand
Engagement & Conversions

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Digital Strategies,
for Greater Brand Awareness

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Types Of Strategies We Create​​​

Digital Strategies

Digital Strategies​​

A digital strategy lays the foundations of your online growth. It is a research-based document that identifies the most efficient and effective pathways to your digital goals.

Every web, eCommerce or app project at Digital Silk is based on a detailed digital strategy that provides insights into your competitors, industry, and audiences to reveal opportunities and KPIs.

Brand Strategy​

Brand Strategy​

A brand strategy develops your brand’s key qualities and characteristics to improve brand recognition and loyalty. At Digital Silk, brand strategies are rooted in an in-depth understanding of your business, competitive landscape and target audiences.

The brand strategy document contains your brand’s positioning, archetypes, values, mission, vision, key messaging, and brand persona.

Communication Strategy​

Communication Strategy​​

A communication strategy is a set of research-based guidelines that govern with whom your brand communicates, where and how.

At Digital Silk, a communication strategy includes key messaging and elevator pitches, recommended channels to leverage, brand voice guidelines and samples, crisis communications protocols and more.

01

360° Brand Strategies To Grow Brands Online

Exquisitely Executed by a

Premium
Chicago Branding Agency


01Kickoff Call
02Competitor Research
03Buyer Personas
04Brand Strategy
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The Pillars Of A Brand Strategy

How We Create An Authentic Brand Your Audience Wants To Engage With

Target Audiences

Target Audiences

Understanding consumer pain and gain points, behavior and needs is key to developing messaging and other brand assets they will respond to.

Brand Positioning

Brand Positioning

Your brand positioning defines how your consumers perceive your brand relative to the competition.

Brand Visual Identity

Brand Visual Identity

From logo and typography to images and colors, your brand’s visual identity can determine how well your audiences remember as well as how they perceive your brand.

Brand Messaging

Brand Messaging

Consistent and effective brand messaging provides better education and value to your audiences, and targets their specific pain points or emotional triggers.

How We Build A Successful
Brand Communication Strategy

Communication Analysis

Communication Analysis

From website and email campaigns to social media, we audit your existing communication channels to identify strengths and weaknesses.

The next stage of the analysis turns to your top competitors where we audit their channels and messaging to benchmark as well as reveal opportunities for growth.

Communication Goals

Communication Goals

From retention and loyalty to increased brand awareness, we establish specific, measurable, attainable, relevant and time-based (SMART) goals and KPIs.

These will help us monitor your future performance and calibrate the strategy with feedback and experience.

Channels & Media Selection

Channels & Media Selection

Equipped with in-depth understanding of your consumers and competitive landscape, we identify the communication channels that attract your target audiences and where they are most likely to engage with your brand.

Crisis Communication

Crisis Communication

From natural disasters to data breaches and other unexpected events, our team creates protocols and guidelines that will streamline your crisis response.

A timely, unified, and clear crisis response helps mitigate brand reputation threats and reestablish trust among your audiences.

We Partner With Our Clients To Drive Results

Expert Team Members


Results-Driven Proactive Approach


Streamlined Execution



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Our Chicago Brand Experts Have Won Top Industry Awards & Are Recognized Industry Experts

Appearances In Mainstream Media

  • Fox News logo
  • Bloomberg logo
  • CNN logo
  • adweek logo
  • reuters logo
  • CNBC logo
  • abc news logo
  • wcbs newsradio 880 logo