Philadelphia Branding Agency With A Global Portfolio

From Start-Ups To Fortune 500, We Partner With Brands Of All Sizes
  • P&G
  • Sony
  • NFL
  • Xerox
  • HP
  • NYU
  • Knopp
  • DoForms
  • Tecnam
  • Newater
  • Grenco science

Philadelphia Brand Strategies & Logo Designs

Newater

Brand for strategy and Logo for Startup

Newater came to Digital Silk for a brand strategy and visual identity that defined their unique positioning and messaging.

Tecnam

Animated Logo Design & Communication

Digital Silk created a new logo and visual identity that truly stands out from the competition for this medication innovator.

Toyota

Animated Logo Design & Communication

Digital Silk created the Toyota Cares logo and communications strategy to help reinforce safety culture at all organizational levels.

Fieldedge

B2B Rebrand & Brand Guidelines

Digital Silk rebranded this B2B company and delivered Brand Guidelines that reinforced the use of consistent messaging, colors and typography.

eCombustible

Brand Foundation Makes a Statement

Renewable energy brand eCombustible made a big splash with a strong brand foundation and differentiation strategy provided by Digital Silk.

New Dev Rev

New Brand Gets Brand New Logo Strategy

Digital Silk brought the concept of New Dev Rev to life with a strong, clear brand strategy and visual identity.

Ready To Discuss Your Project?
REQUEST A QUOTE

Philadelphia Branding Agency Services

Philadelphia Branding Agency Case Studies

Boosting Brand Loyalty With
An International Rewards Program

Explore

Increasing Brand
Engagement & Conversions

Explore

Digital Strategies,
for Greater Brand Awareness

Explore

Types Of Strategies We Create

Digital Strategies

Digital Strategies

A digital strategy is a plan that uses technology to help a brand reach specific operational or business goals.

At Digital Silk, we begin each eCommerce, app and website project with a digital strategy to help you create data- and research-driven UX, UI and development decisions.

Brand Strategy

Brand Strategy

A brand strategy defines a business’ unique identity that differentiates it in the competitive market and resonates with target audiences.

Digital Silk’s brand strategists use historic data, primary and secondary market research, and competitive analysis to build brands that stand out.

Communication Strategy

Communication Strategy

Visual identity is important, but it is messaging that determines how a prospect understands your brand and, consequently, what shapes their purchasing decisions.

A communication strategy uses competitive, industry and audience research and data to develop effective messaging guidelines, including the top channels for content distribution.

01

360° Brand Strategies To Grow Brands Online

Exquisitely Executed by a

Premium
Philadelphia Branding Agency


01Kickoff Call
02Competitor Research
03Audience Analysis
04Brand Strategy
Ready To Discuss Your Project?
REQUEST A QUOTE

The Pillars Of A Brand Strategy

How We Create An Authentic Brand Your Audience Wants To Engage With

Target Audiences

Target Audiences

Brands that speak to their audience’s unique needs and expectations enjoy greater engagement and loyalty. Audience research is, therefore, key to a successful brand strategy.

Brand Positioning

Brand Positioning

Brand positioning is the unique space that your brand occupies in the market as well as in your target audience’s minds. It is how you differentiate yourself from the competitors and create the so-called “blue ocean”.

Brand Visual Identity

Brand Visual Identity

Brand visual identity are the key brand guidelines and assets such as logo guidelines, palettes, patterns, iconography, image mood boards – among others.

Brand Messaging

Brand Messaging

Brand messaging refers to the taglines, descriptions, bios and other content that educates your audience about your business and UVPs.

How We Build A Successful
Brand Communication Strategy

Communication Analysis

Communication Analysis

Your communication strategists will review and audit your existing content and communication channels to identify key assets to use as well as any information gaps and areas for improvement.

This allows us to determine the scope and set the course for your communication strategy.

Communication Goals

Communication Goals

Based on comprehensive research and analysis, we work with you to define your communication strategy goals as well as KPIs based on competitor benchmarks.

These will serve as the north star for your strategy and guidelines.

Channels & Media Selection

Channels & Media Selection

To optimize the reach and impact of your messaging, we will identify the key communication channels to leverage and provide guidelines for each.

These insights will also allow us to optimize to use of your resources for maximum impact.

Crisis Communication

Crisis Communication

A brand’s response to a crisis event, be it corporate or natural, can directly impact its reputation and consumer trust.

Our experts develop strategic crisis communication protocols to ensure an efficient, well-coordinated and timely response to an unexpected event.

We Partner With Our Clients To Drive Results

Expert Team Members


Results-Driven Proactive Approach


Streamlined Execution



Ready To Discuss Your Project?

REQUEST A QUOTE
+

Our Philadelphia Brand Experts Have Won Top Industry Awards & Are Recognized Industry Experts

Appearances In Mainstream Media

  • Fox News logo
  • Bloomberg logo
  • CNN logo
  • adweek logo
  • reuters logo
  • CNBC logo
  • abc news logo
  • wcbs newsradio 880 logo