San Diego Branding Agency Trusted By Partners Worldwide

From Start-Ups To Fortune 500, We Partner With Brands Of All Sizes
  • P&G
  • Sony
  • NFL
  • Xerox
  • HP
  • NYU
  • Knopp
  • DoForms
  • Tecnam
  • Newater
  • Grenco science

San Diego Brand Strategies & Logo Designs

Newater

Brand for strategy and Logo for Startup

Newater came to Digital Silk for a brand strategy and visual identity that defined their unique positioning and messaging.

Tecnam

Animated Logo Design & Communication

Digital Silk created a new logo and visual identity that truly stands out from the competition for this medication innovator.

Toyota

Animated Logo Design & Communication

Digital Silk created the Toyota Cares logo and communications strategy to help reinforce safety culture at all organizational levels.

Fieldedge

B2B Rebrand & Brand Guidelines

Digital Silk rebranded this B2B company and delivered Brand Guidelines that reinforced the use of consistent messaging, colors and typography.

eCombustible

Brand Foundation Makes a Statement

Renewable energy brand eCombustible made a big splash with a strong brand foundation and differentiation strategy provided by Digital Silk.

New Dev Rev

New Brand Gets Brand New Logo Strategy

Digital Silk brought the concept of New Dev Rev to life with a strong, clear brand strategy and visual identity.

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San Diego Branding Agency Services

San Diego Branding Agency Case Studies

Boosting Brand Loyalty With
An International Rewards Program

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Increasing Brand
Engagement & Conversions

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Digital Strategies,
for Greater Brand Awareness

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Types Of Strategies We Create

Digital Strategies

Digital Strategies

A digital strategy is a goal- and research-driven plan for growing a brand online. At Digital Silk, we build digital strategies for each website, eCommerce and app project, starting with an overview of your business, target audience, top competitors and industry landscape.

Your strategist then leverages these market insights to set SMART goals, KPIs, and plan the key elements of your future platform, from the conversion funnel to user journeys.

Brand Strategy

Brand Strategy

A brand strategy is a research-based guide to positioning your brand in the competitive market and defining visual and content assets that appeal to your target market.

Your brand strategy can include your brand purpose, mission, vision, unique persona expressed via archetypes, voice and visual identity. These assets help you maintain consistency in your brand presentation, increase awareness and grow loyalty.

Communication Strategy

Communication Strategy

The purpose of a communication strategy is to ensure consistency in brand messaging and storytelling, and to deliver tailored messaging to the right audience at the right place and time.

A communication strategy is a great extension to your brand strategy, as it further develops communication territories, brand voice, communication channels and key messaging to apply to social media, website copy, blog posts, email marketing language, product descriptions and more.

01

360° Brand Strategies To Grow Brands Online

Exquisitely Executed by a

Premium
San Diego Branding Agency


01Kickoff Call
02Competitor Research
03Audience Analysis
04Brand Strategy
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The Pillars Of A Brand Strategy

How We Create An Authentic Brand Your Audience Wants To Engage With

Target Audiences

Target Audiences

Knowing your target audience segments helps you reflect their needs and expectations in your brand messaging.

Brand Positioning

Brand Positioning

Your brand operates within a competitive landscape. Finding and assuming its unique positioning will help you attract your audience segment and grow market share.

Brand Visual Identity

Brand Visual Identity

A brand’s visual identity consists of various visual assets, including logo, color palettes, typography, image treatment, iconography and more.

Brand Messaging

Brand Messaging

Brand messaging is, arguably, the most critical piece of your brand strategy. It refers to the key descriptions, taglines and elevator pitches that educate your audience about your brand and shape their perception of it.

How We Build A Successful
Brand Communication Strategy

Communication Analysis

Communication Analysis

If you are an existing brand, we begin by analyzing your key messaging such as website copy, taglines and social media bios, then assess the communication channels you use and how you use them.

This step allows us to identify what in your current communication plan and practices works and what needs improvement.

Communication Goals

Communication Goals

A strategy needs to serve a purpose. Your branding experts will document your specific, measurable, attainable, relevant and time-bound – or SMART – goals to serve both as the foundation and as the north star of your communication strategy.

Channels & Media Selection

Channels & Media Selection

Cross-pollinating your historic user data, competitor benchmarks and each communication platform’s unique environment, your brand strategists will identify the most effective channels to leverage and how to leverage them.

This step will optimize your use of communication resources, efforts and their outcomes.

Crisis Communication

Crisis Communication

The final chapter in our strategic communication plan is crisis communication protocols.

Our specialists will define possible crisis scenarios and create guidelines to optimize your corporate response to these unexpected events. Crisis communication guidelines help organize your response and optimize outcomes.

We Partner With Our Clients To Drive Results

Expert Team Members


Results-Driven Proactive Approach


Streamlined Execution



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Our San Diego Brand Experts Have Won Top Industry Awards & Are Recognized Industry Experts

Appearances In Mainstream Media

  • Fox News logo
  • Bloomberg logo
  • CNN logo
  • adweek logo
  • reuters logo
  • CNBC logo
  • abc news logo
  • wcbs newsradio 880 logo