San Francisco Branding Agency Trusted By Clients Nation- and Worldwide

From Start-Ups To Fortune 500, We Partner With Brands Of All Sizes
  • P&G
  • Sony
  • NFL
  • Xerox
  • HP
  • NYU
  • Knopp
  • DoForms
  • Tecnam
  • Newater
  • Grenco science

San Francisco Brand Strategies & Logo Designs

Newater

Brand for strategy and Logo for Startup

Newater came to Digital Silk for a brand strategy and visual identity that defined their unique positioning and messaging.

Tecnam

Animated Logo Design & Communication

Digital Silk created a new logo and visual identity that truly stands out from the competition for this medication innovator.

Toyota

Animated Logo Design & Communication

Digital Silk created the Toyota Cares logo and communications strategy to help reinforce safety culture at all organizational levels.

Fieldedge

B2B Rebrand & Brand Guidelines

Digital Silk rebranded this B2B company and delivered Brand Guidelines that reinforced the use of consistent messaging, colors and typography.

eCombustible

Brand Foundation Makes a Statement

Renewable energy brand eCombustible made a big splash with a strong brand foundation and differentiation strategy provided by Digital Silk.

New Dev Rev

New Brand Gets Brand New Logo Strategy

Digital Silk brought the concept of New Dev Rev to life with a strong, clear brand strategy and visual identity.

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San Francisco Branding Agency Services

San Francisco Branding Agency Case Studies

Boosting Brand Loyalty With
An International Rewards Program

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Increasing Brand
Engagement & Conversions

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Digital Strategies,
for Greater Brand Awareness

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Types Of Strategies We Create

Digital Strategies

Digital Strategies

A digital strategy is a comprehensive guide to growing your online presence and meeting your long-term digital goals.

At Digital Silk, a digital strategy is the first step to building digital experiences including websites, applications and e-stores. It involves studying your business, historic data, competitive landscape, industry and target customers, defining your project’s SMART goals and KPIs – among other steps.

Brand Strategy

Brand Strategy

A brand strategy leverages market, competitive and industry insights to establish your brand’s positioning and define your brand’s unique persona, from its voice and key messaging to its visual identity.

Some of the elements Digital Silk’s brand strategies include are: positioning, promise, values, mission, vision, taglines, buzzwords and visual mood board – among others.

Communication Strategy

Communication Strategy

Messaging is the most important element in any marketing campaign. It is how your prospects learn and form impressions of your brand.

Digital Silk’s communication strategies define your brand’s communication territories, key brand messaging, voice and guidelines, as well as crisis communication protocols.

01

The Process

How Our San Francisco Branding Experts
Build Strategies That Deliver Results


01Kickoff Call
02Competitor Research
03Buyer Personas
04Brand Strategy
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The Pillars Of A Brand Strategy

How We Create An Authentic Brand Your Audience Wants To Engage With

Target Audiences

Target Audiences

Understanding target audiences is key to developing effective, consumer-centric messaging and other content. At Digital Silk, we create buyer personas as representations of your market segments.

Brand Positioning

Brand Positioning

Brand positioning defines where you stand in the market and in your consumers’ minds relative to your competitors. It is the unique space your brand occupies informed by your unique value propositions.

Brand Visual Identity

Brand Visual Identity

Visual identity defines and standardizes how your brand uses its color palettes, typography, logo, iconography and other visual elements in any official communication.

Brand Messaging

Brand Messaging

Messaging refers to any consumer-facing, brand-endorsed communication. Think taglines, website hero messaging and even social media bios – messages that play the key role in your consumer education.

How We Build A Successful
Brand Communication Strategy

Communication Analysis

Communication Analysis

Our starting point is a thorough audit of your existing communication channels.

Your communication strategists will evaluate your current brand and marketing assets to identify information gaps and other areas for improvement.

Communication Goals

Communication Goals

Working with you closely, we will define the specific, measurable, attainable, relevant and time-bound (SMART) goals for your communication strategy project.

The goals and competitor benchmarks will also allow us to assign KPIs to each goal so that we can observe the impact and evolve your communication strategy according to audience feedback and data.

Channels & Media Selection

Channels & Media Selection

Studying your audience segments and behaviors, your communication strategists will recommend the top channels and media to use to deliver your brand messaging.

We’ll also provide you with guidelines to optimize communication on each channel for better reach and engagement.

Crisis Communication

Crisis Communication

Crisis, whether natural or corporate, are inevitable for most brands. A well-coordinated, prompt and effective response to unexpected events can make or break a brand’s reputation.

Our communication strategies include crisis communication protocols to guide and optimize your response to crisis.

We Partner With Our Clients To Drive Results

Expert Team Members


Results-Driven Proactive Approach


Streamlined Execution



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Our San Francisco Brand Experts Have Won Top Industry Awards & Are Recognized Industry Experts

Appearances In Mainstream Media

  • Fox News logo
  • Bloomberg logo
  • CNN logo
  • adweek logo
  • reuters logo
  • CNBC logo
  • abc news logo
  • wcbs newsradio 880 logo