A Rolex on a wrist
Arnold Jewelers eCommerce Web Design Case Study

Growing New Users By 235% With eCommerce Best Practices

  • Arnold Jewelers, a family-owned jewelry business, wanted to modernize their website and provide a seamless experience for online shoppers.
  • We reorganized and redesigned their website to secure more leads and conversions.
  • The result: A 235% increase in new users, 418% boost in return users over 12 months and $500,000 in additional sales nationwide over nine months.
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Three screenshots of Arnold Jeweler's website design across devices

The Challenge

Arnold Jewelers required an eCommerce website experience that showcases their variety of products and services while providing a secure buying process.

Three screenshots of Arnold Jeweler's website design

Diverse Inventory

From vintage and unique jewelry to custom pieces and, timeless watches, Arnold Jewelers needed a website structure that was organized and easy to navigate.

Unoptimized User Journeys

The old website had links going to third-party websites, creating a confusing experience for the user and directing visitors away from the online store.

Fighting Fraud

Due to the unique nature and cost of some of Arnold Jewelers’ items, certain products require a verification check before a user can purchase it online.

Old and young hands hold a gift together

THE SOLUTION

Our team of eCommerce specialists delivered a store structure that makes sense to the visitor,
guiding them to make a purchase.

Some of our deliverables included:

  • Updated Website Architecture

    Digital Silk reorganized the sitemap and menu to improve the architecture, or structure of the website, grouping categories and subcategories together in a way that users could easily navigate.

  • Custom Web Design

    Our custom web design relied on featuring large images of the jewelry, strong headers, and muted colors to showcase the stunning collections.

  • eCommerce Best Practices

    Our digital strategist created conversion funnels for the user that bring the website visitors through a seamless and satisfying journey, from “just browsing” to “just wow!”

Tell Us About Your Project
Three screenshots of Arnold Jeweler's website design

The Results

Over a 12-month period, we:

Increased new users by

235 %

representing 333,000 more potential customers.

Grew returning users by

418 %

indicating higher brand loyalty.

Elevated engaged sessions per user by

40.6 %

and increased average engagement time by 8.3%.

Produced additional nationwide sales of

500 K $

in just nine months, highlighting the e-store’s success.

Request a Quote For Your Project
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Before and after screenshots of Arnold Jeweler's website design
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