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Belfor Property Restoration

BELFOR: Boosting Visibility & Trust Through AI Platform Optimization

  • Belfor Property Restoration, a global leader in disaster recovery and property restoration, needed to strengthen visibility and credibility across two distinct target markets in a highly competitive industry.
  • Digital Silk optimized Belfor’s content and structured data to align with search behaviors, making it more likely to be featured in AI platforms and organic search results.
  • Within 12 months, Belfor achieved a 667% increase in AI Overview searches, significantly improving visibility and reinforcing its reputation as a trusted industry leader.
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The Challenge

Competing for two distinct audiences, Belfor lacked the digital visibility and credibility to stand out online.

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Highly Competitive Environment

Competing nationally and regionally required stronger visibility in organic and AI-driven search results.

Diverse Target Audiences

Belfor needed to reach and convert two distinct markets with tailored messaging and digital experiences.

Limited Organic Reach

Existing content wasn’t optimized for AI platforms or search behaviors, reducing discoverability and engagement.

Credibility Gaps

Without a stronger search presence, Belfor struggled to build authority and trust in a reliability-driven industry.

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THE SOLUTION

Digital Silk partnered with Belfor to optimize content and structured data, ensuring it surfaced in AI platforms and aligned with real search behaviors.

  • AI Overview Optimization

    Crafted pages designed to surface in AI-generated search overviews, expanding reach and reinforcing authority.

  • Search-Aligned Headers

    Added headers based on actual user search behaviors, creating clarity and relevance.

  • Concise, Direct Answers

    Refined on-page copy to provide immediate answers, reducing redundancy and improving AI readability.

  • Structured Data Enhancements

    Applied advanced schema markup for efficient machine readability and stronger search visibility.

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The Results

Within 12 months, Belfor achieved measurable gains in AI-driven visibility:

AI Overview searches increased by

667 %

from optimized content and structured data.

Organic traffic grew by

192 %

driven by improved optimization and discoverability.

Organic rankings increased by

387 %

with stronger visibility across targeted search terms.

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