CASE STUDIES
IBM Scalable Microsite Design Case Study
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IBM wanted to adopt localized marketing strategies by creating 200 new micro websites in Europe.
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We developed guidelines, processes and localized marketing strategies for each site.
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The result: 200+ new websites in 21 countries in 5. months.
The Challenge
Global IBM Locations struggled to adopt new
industry-specific marketing communications effectively
industry-specific marketing communications effectively
Reaching New Markets Online
The company had to refresh the industry-specific marketing communications and launched a new platform for 19 Industries made of over 200 webpages that had to be localized in Europe.
Microsite Adoption
The team then realized that every country encountered similar problems in the adoption process and took
very long to solve them or didn’t know where to find the necessary information to update on the pages.
The Solution
We simplified the adoption process by assigning strategists to each location. More than 12 digital strategists led regional projects across Europe, using their expertise to create guides, share knowledge and accelerate delivery.
Examples of industries they located in the global locations include:
Examples of industries they located in the global locations include:
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Insurance
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Retail Consumer Products
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Telecommunications & Media Entertainment
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Energy
The Results
After 5 months of our partnership with IBM:
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Coordinated stakeholders hit100+with the project led by
12 team members -
Microsites launched counted47across 21 countries
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Webpages localized were200+in 11 local languages
A New Website For Evergreene Homes
We approached the project with both strategy and storytelling in mind.
The goal wasn’t simply to redesign a website, but to create an elevated, modern digital experience that would seamlessly connect prospective buyers with the communities and homes that fit their lifestyles.
Through thoughtful UX design and a clean, contemporary aesthetic, the new website was built to feel intuitive from the very first interaction.
Volcano Communications’ Modern UX
Digital Silk partnered with Volcano Communications to redesign its website into a modern, user-friendly platform that reflects the company’s legacy and leadership as a trusted telecommunications provider.
By aligning messaging with customer needs and emphasizing trust signals, the redesigned platform improves engagement and positions Volcano Communications as a dependable, customer-first provider while supporting ongoing growth and service adoption.
Improved Website Design For Mezocare
Mezocare’s new digital platform features a seamless UX and UI designed specifically for healthcare tourism.
The scalable website connects international patients with affordable medical services, effectively linking providers and their offerings.
With a strong SEO foundation and detailed taxonomies, the platform ensures a smooth and intuitive experience, making it easy for users to explore options and make informed decisions.
A New Look & Feel For NexGen’s Site
Our design team worked with boutique aviation company NexGen to provide a luxury website redesign that exudes elegance.
NexGen’s revitalized website features tailor-made elements, such as a video in the hero section and a unique airplane graphic design in the CTAs.
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