is clinical EDU
Turning Product Education Into a Scalable Learning Platform
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iS Clinical EDU serves licensed skincare professionals in 130+ countries, but its course platform wasn’t built to guide new sign-ups smoothly to their first completed course.
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Digital Silk delivered a custom web design for the site, migrated courses to LearnDash for a streamlined experience, and built a welcome email flow to nurture new sign-ups.
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In its first three months live, the welcome flow drove 69 course enrollments, with a 55.2% open rate and course-start performance that grew 5.5x as the flow was optimized.
The Challenge
iS Clinical EDU offers licensed skincare professionals science-driven training. As the platform grew to serve professionals in 130+ countries, the experience behind it hadn’t kept pace.
A Fragmented Course Experience
Courses weren’t running on a purpose-built learning platform, making it harder for professionals to browse, enroll in and track progress across the growing course library in one consistent place.
No Structured Path From Sign-Up to First Course
New registrants had no dedicated nurture sequence guiding them from account creation toward actually starting a course, leaving engagement to chance in the critical first days after sign-up.
Limited Ongoing Technical Support
As a continually growing platform, adding new education courses, instructors and resources, iS Clinical EDU needed an ongoing technical partner rather than a one-time build to keep the experience running smoothly.
The Solution
Digital Silk approached iS Clinical EDU as an ongoing partnership spanning website redesign, learning platform migration, continued technical support and lifecycle email marketing.
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Website Redesign & LearnDash Migration
We delivered a new web design to iS Clinical EDU and migrated its full course library onto LearnDash, giving professionals a more streamlined way to browse categories, enroll in courses and track their progress. -
Ongoing Website Support
We continued providing hands-on website support after launch, keeping the platform stable and current as new courses, certifications and instructors were added over time. -
Welcome Flow Email Strategy
We built a dedicated welcome email flow to guide new sign-ups toward their first course, then continuously tested and refined messaging within the flow, an iterative process that compounded results significantly over just a few months.
The Results
The welcome flow delivered strong engagement from its first weeks live and kept compounding as it was optimized.
Across 920 emails delivered between May and July 2026:
Across 920 emails delivered between May and July 2026:
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+51.9%click-to-course conversion rate
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+940%increase in monthly course starts
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69course enrollments driven directly by the welcome flow
Our Custom Web Design Portfolio
1000+ Completed Projects
Explore our case studies & see how we grow brands online.
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