Laser By Aleya Marketing Case Study

+70% Organic Growth In 6 Months — Local SEO & Meta Ads That Work

Laser By Aleya partnered with us to boost local visibility and generate consistent, high-quality leads in a competitive New York market.
We restructured their digital strategy, launching performance-driven Meta Ads and building a strong SEO foundation focused on high-intent local keywords.
In just 6 months, we drove a +70% surge in organic sessions, reduced cost-per-lead by 27% and helped them rank for 260+ keywords in top 20 positions.

The Challenge

Laser By Aleya’s marketing lacked the structure and consistency needed to generate
cost-efficient leads, build local visibility and support long-term growth in a competitive market.

Inefficient Lead Generation

Laser by Aleya’s previous campaigns delivered inconsistent results, with fluctuating lead volume and a high cost-per-lead (CPL) that hindered ROI.

Limited Local Visibility

The brand had minimal presence across search engines and local directories, making it difficult for potential clients to discover the studio organically.

Weak SEO Foundations

With a low domain rating and lack of authority signals, the website struggled to rank for competitive, high-intent keywords in its target market.

Underperforming Content

Much of the blog content was outdated or misaligned with current search intent, and there was no scalable plan in place for ongoing content development.

Lack Of Operational Consistency

Without structured deliverables and ongoing optimization, the studio lacked the marketing cadence needed to support sustainable, long-term growth.

THE SOLUTION

Digital Silk implemented a dual digital marketing strategy aimed at
maximizing high-quality lead generation through Meta Ads and enhancing long-term visibility via SEO.

Paid Meta Advertizing

We launched and maintained an “Always On” Meta Ads campaign, optimized around local targeting and lead capture with a cost-efficient budget.

• Targeting: Women aged 25–45 in the Great Neck, New York area.
• Creative: Focus on benefits of laser hair removal (e.g. long-term savings, skin confidence).
• Goal: Meet and exceed monthly lead targets while reducing CPL.
SEO Foundations & Content Growth

To drive long-term visibility and attract high-intent local traffic, we executed a multi-layered SEO strategy designed to strengthen authority and improve keyword rankings.

Key Actions:
• Re-optimized existing blog content to improve structure, keyword alignment and readability.
• Launched new content targeting high-converting queries like “Brazilian laser hair removal cost”.
• Built domain authority through consistent off-page SEO, PR placements and citation backlinks.
• Enhanced local visibility by optimizing Google Business Profile, responding to reviews and improving map presence.

Tell Us About Your Project

The Results

Laser By Aleya’s integrated SEO and Meta Ads strategy delivered measurable gains in visibility, lead volume and cost efficiency from October 1, 2024 – March 31, 2025.

6-Month Lead Volume

23 %

above goal.

Cost-Per-Lead

27 %

below target.

Organic Sessions

70 %

above goal.

Top 1–3 rankings:

33 keywords

Target: 10.