Selling 160+ Courses In 3 Months
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Productside, a product management training and consulting provider, needed a new website to strengthen its brand image and attract more students to its management courses.
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We redesigned the website to simplify the user sign-up flow and streamline course selection to sell more courses.
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The result: Over 160 courses sold in three months.
Productside
The Challenge
ratings but needed to boost sales to new customers.
Customer Acquisition
Productside was struggling to capture a competitive market share of the product management niche.
Thought Leadership
As a learning platform, Productside was looking to build trust and authority within its community through thought leadership.
Driving Conversions
The group’s top-tier courses represented similar prices to more established institutions, meaning they received fewer conversions than cheaper competitors.
The Solution
help Productside differentiate and uplift their course listings.
Some of our deliverables included:
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UX Redesign
Our team identified and removed points of friction in the customer journey on the website, from the first click to signing up for a course. -
Funnel Audit
We analyzed and reconstructed the conversion path on every channel that drives leads to website conversions. -
Strategic Brand Positioning
Taking the rebrand to market and intentionally positioning it where it can provide most value was a strategic decision we made early on. -
Competitive Brand Identity
Our branding team created a new look that helps establish Productside as a leader in product management learning.
The Results
than three months. Our results included:
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Courses sold of160+
from the new website
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1st time website
visitors of100Kin three months -
An immediate18%traffic jump on launch day
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