Productside Website Redesign Case Study

Selling 160+ Courses In 3 Months

Productside, a product management training and consulting provider, needed a new website to strengthen its brand image and attract more students to its management courses.
We redesigned the website to simplify the user sign-up flow and streamline course selection to sell more courses.
The result: Over 160 courses sold in three months.

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Productside

The Challenge

Productside had great customer retention and course
ratings but needed to boost sales to new customers.

Customer Acquisition

Productside was struggling to capture a competitive market share of the product management niche.

Thought Leadership

As a learning platform, Productside was looking to build trust and authority within its community through thought leadership.

Driving Conversions

The group’s top-tier courses represented similar prices to more established institutions, meaning they received fewer conversions than cheaper competitors.

The Solution

We developed a custom solution for the online course niche to
help Productside differentiate and uplift their course listings.

Some of our deliverables included:

UX Redesign

Our team identified and removed points of friction in the customer journey on the website, from the first click to signing up for a course.
Funnel Audit

We analyzed and reconstructed the conversion path on every channel that drives leads to website conversions.
Strategic Brand Positioning

Taking the rebrand to market and intentionally positioning it where it can provide most value was a strategic decision we made early on.
Competitive Brand Identity

Our branding team created a new look that helps establish Productside as a leader in product management learning.

Tell Us About Your Project

The Results

We delivered an impact on revenue in less
than three months. Our results included:

Courses sold of

160+

from the new website
1st time website
visitors of

100K

in three months
An immediate

18%

traffic jump on launch day

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Our Approach

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