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Sobo & Sobo Law PPC Case Study

430% ROI In 90 Days — Smarter PPC For Law Firms

  • Sobo & Sobo set out to scale lead generation, improve campaign efficiency and gain accurate cross-platform performance insights.
  • We restructured their paid media strategy, streamlining keywords, personalizing geo-targeting and aligning tracking between Google Ads and HubSpot.
  • In just 90 days, we delivered a 430% ROMS, cut acquisition costs by 280% and implemented lead-quality segmentation for smarter, automated scaling.
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The Challenge

Sobo & Sobo needed a smarter, more targeted paid media strategy to drive qualified leads,
reduce wasted spend and gain full-funnel performance visibility.

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Inefficient Keyword Targeting

Sobo & Sobo’s account included over 8,000 keywords, many underperforming, which diluted spend and made it hard to prioritize high-converting terms.

Broad Geo Targeting

Campaigns lacked regional segmentation, reducing personalization and relevance for users with local legal intent.

Limited Reach From Branded & P-Max Campaigns

Heavy focus on branded terms and Performance Max limited reach across broader, high-intent legal searches.

Disconnected Tracking & Attribution

Inconsistent data between Google Ads and HubSpot hindered accurate lead tracking and ROI measurement.

No Lead Quality Segmentation

All conversions were treated equally, making it impossible to optimize for high-value leads or business outcomes.

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THE SOLUTION

Digital Silk implemented a full-funnel paid media overhaul, refining targeting, expanding reach
and aligning tracking to drive scalable, high-quality lead generation.

  • High-Intent Keyword Strategy

    We audited and trimmed low-performing keywords, reallocating budget to high-converting, action-driven legal searches.
    → Result: Increased qualified lead volume without raising ad spend.

  • Geo-Targeting & Personalization

    Launched segmented campaigns with tailored ad copy and landing pages for key regions like NY, NJ, and CT.
    → Result: 280% lower cost per retained lead and higher CTRs.

  • Expansion Beyond Branded Search

    Broadened targeting to include high-intent general legal terms using a refined bidding strategy.
    → Result: Diversified lead sources and increased visibility in competitive searches.

  • Unified Tracking & Reporting

    Built a custom Looker Studio dashboard integrating Google Ads and HubSpot with full-funnel data layers.
    → Result: 100% tracking accuracy and complete ROI transparency.

  • Lead Quality Segmentation

    Imported lifecycle data from HubSpot to segment leads by quality within Google Ads.
    → Result: Improved optimization and a foundation for automated scaling.

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The Results

Sobo & Sobo’s revamped PPC strategy delivered fast, measurable impact, driving efficiency, visibility and revenue growth.

Generated

880.000 $

in revenue.

Reduced
acquisition costs by

280 %

through smarter targeting and geo-personalization.

Return On Marketing Spend (ROMS)

430 %

total ROI factoring media + service costs.

Return On Ad Spend (ROAS)

440 %

Campaigns delivered 4.4x the value of their ad spend.

Achieved

100 %

lead tracking accuracy via custom dashboard integration.

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OUR WORK

Proven Digital Results For Law Firms

Backed by data. Built for results. Trusted by law firms.
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