TOHO INTERNATIONAL
A Corporate Home For The Studio Behind Godzilla
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Toho International manages licensing, merchandising and fandom experiences for Godzilla and anime properties including Jujutsu Kaisen and My Hero Academia — and had no corporate website at all, leaving partners, vendors and job candidates nowhere to verify who the company was.
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Digital Silk built the site from the ground up: discovery, digital strategy and site planning architecture first, with no prior site to migrate from and every element created around the goals confirmed in discovery.
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The launched site runs seven core landing pages — Homepage, Portfolio, Newsroom, Careers, About, Contact and Compliance — unifying Toho’s IP catalog, routing partners to licensing inquiries and connecting fans to Godzilla.com and the anime merchandise store.
The Challenge
Toho International represents one of the most recognizable entertainment properties on earth. It had no website.
A Credibility Gap With No Way To Close It
Prospective vendors, licensing partners and job candidates had nowhere to verify the company’s legitimacy, leadership or scope of work. For a business whose entire model runs on partnerships, that absence wasn’t an oversight, it was a commercial liability.
Invisible In A Field Of Established Players
The competitive landscape is dominated by major studios and distributors with mature digital presences. Benchmarking showed the gap plainly: competitor sites were drawing tens of thousands of daily visits with multiple pages per session and meaningful organic search traffic. Toho International had none of that infrastructure needed to compete for attention or trust.
Consumer Touchpoints With Nothing Connecting Them
Toho’s eCommerce platforms operated independently of one another, with no central corporate presence to unify them, explain the Toho story, or route visitors toward licensing inquiries, partnership opportunities or careers.
No Newsroom, No Leadership, No Reason To Apply
Without press coverage, leadership profiles or any “why work with us” narrative, a rich legacy and a global fanbase weren’t translating into business development or recruiting outcomes.
A Legacy That Existed Everywhere Except Online
Ninety years of storytelling and a franchise with multi-generational global recognition had no single place that tied the historic catalog to the modern licensing and partnership opportunities built on it.
The Solution
With no prior site to migrate from, every element was created new around the goals confirmed in discovery: establishing credible brand presence, integrating Toho’s key IPs, and creating clear pathways for partners, vendors and prospective employees.
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Discovery, Digital Strategy & Site Planning
We worked from discovery materials through digital strategy and into site planning architecture before design began. With nothing existing to react to, the architecture had to come from the business objectives rather than from an inherited structure. -
Seven Core Site Sections, Each With A Job
Site planning identified seven pages and gave each a distinct purpose: a Homepage anchored by a hero banner showcasing flagship properties; a Portfolio page presenting the full breadth of the IP catalog with direct links to official eCommerce destinations; a Newsroom for press releases and industry updates; a Careers page built around culture and growth; an About section covering the 90-year legacy and corporate philosophy; a Contact hub with dedicated licensing and business inquiry forms; and supporting Compliance pages. -
The IP Portfolio As The Centerpiece
Rather than describing the properties in prose, we built the Portfolio page to present the catalog itself, with direct routes to the official stores — connecting Godzilla.com and Toho’s anime merchandise store to a corporate platform for the first time. -
Messaging Built On 90 Years Of Storytelling
We anchored the site’s messaging in Toho’s storytelling legacy, tying the historic catalog to its modern licensing and partnership opportunities in a way no prior digital touchpoint had attempted. -
Mobile-First UX Against An Industry Weakness
Benchmarking surfaced a pattern worth capitalizing on: competitor sites skewed heavily toward mobile traffic without being optimized for it. We prioritized mobile-first design and fast load times so the site performs better on the devices the audience actually uses. -
Engagement & Lead Capture Built In
We added newsletter sign-up prompts, a cookie-compliant consent banner and streamlined navigation connecting both fans and partners to the right destination, so the site captures interest rather than only displaying information.
The Results
Toho International now has the corporate home it never had:
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7 Core Pagesbuilt from nothing, each mapped to a specific business objective identified in discovery
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One Unified Portfoliopresenting the full IP catalog with direct routes to Godzilla.com and the anime merchandise store
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Dedicated B2B pathwaysrouting licensing and partnership inquiries through their own forms rather than a general contact box
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A recruiting platformgiving candidates visibility into culture, growth and open roles for the first time
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TikTok reach grew 654% within months, the account passed 21K followers, Instagram settled at a 4.2% engagement rate, and video views across the platforms cleared 1.2M.
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