The Challenge

HP Requires A Rewards Program That Can Be Implemented Globally

In order to bring a better customer experience surrounding new products, HP decided to create a rewards program that offered points and bonuses for every purchase.

This provided customers with the chance to exchange their points for original printer cartridges or get an instant gaming key for their new gaming PCs.

HP aims to bring its customer experience in regards to new products to a new level by offering points and bonuses for their purchase.

The customers will have the chance to exchange their points for original printer cartridges or get an instant gaming key for their new gaming PCs.

Plus, HP has a large number of retail and online stores, which makes this marketing initiative hard to be implemented, monitored and ROI measured. The other hand, a sales force training program is costly and difficult to be implemented. In addition, there are too many online shops and websites to connect with efficiently.

The Solution

We Built An Online Program That Provides Instant Rewards To Customers

We created an online program where the customers have the chance to register
their new products and get points or instant bonuses.

With this program, HP has a better understanding of how many customers have been enrolled in the rewards program,
how they behave within the program, and which marketing campaign was most successful at driving additional users.
Some of our deliverables included:

  • Program Communication. Retailers and resellers refer HP’s program in their own newsletters associated with HP products
  • Audience Reach. We targeted customers based on their interest in HP printing or gaming products.
  • User-Friendly Website. The customers submitted their purchase proof and product serial numbers in a custom interface. This portal also allows them to see the points they have gathered and gaming key download after purchases are validated. There also an interface for the users that joined the program, but not purchased yet.
  • Retargeting. Based on users’ behavior with the program, we created segments and retargeted based on the level of engagement.
  • Email Newsletters. All the customers and non-customers enrolled in the program were announced at the beginning of every new campaign.
  • Nurturing Communication. An automatic email messaging was set up sending to information about the level of points, required action, successful submissions and product validation.
Xerox

Optimization

How We Created A Comprehensive Rewards Program For HP That Works

We tracked and analyzed the most successful actions and narrowed the audience based on engagement with the website.

We also tracked and analyze all third-party communications.

Based on the users’ behavior and feedback, we improved the landing pages and the experience with the website.

For more accuracy, we removed all inactive accounts and created levels of users, based on their activity inside the program.

The Results

In 6 months we achieved:
  • 40,000
    active members
    inside the program
  • 56%
    of customers are
    repeat customers
  • Automated
    Reports
    generated for the campaign
    detailing real time data

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We Partner With Our Clients To Drive Results

Expert Team Members

Your project is only as good as the team working on it. We have top industry experts with proven track records.

Results-Driven Proactive Approach

We pride ourselves on both quality work and measurable results – and we do it by treating your project as our own.

Streamlined Execution

We move with urgency.
No middlemen. You work directly with hands-on experts, which saves you time & money.

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