In order to bring a better customer experience surrounding new products, HP decided to create a rewards program that offered points and bonuses for every purchase.
This provided customers with the chance to exchange their points for original printer cartridges or get an instant gaming key for their new gaming PCs.
HP aims to bring its customer experience in regards to new products to a new level by offering points and bonuses for their purchase.
The customers will have the chance to exchange their points for original printer cartridges or get an instant gaming key for their new gaming PCs.
Plus, HP has a large number of retail and online stores, which makes this marketing initiative hard to be implemented, monitored and ROI measured. The other hand, a sales force training program is costly and difficult to be implemented. In addition, there are too many online shops and websites to connect with efficiently.
We created an online program where the customers have the chance to register
their new products and get points or instant bonuses.
With this program, HP has a better understanding of how many customers have been enrolled in the rewards program,
how they behave within the program, and which marketing campaign was most successful at driving additional users.
Some of our deliverables included: