HP Customer Loyalty Program Case Study
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HP was looking to implement a new global reward program to increase brand loyalty.
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We built a user-friendly custom website and an advanced retargeting campaign using data, analytics and email marketing.
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The result: 40,000 active reward members in 6 months.
The Challenge
Complex Brand Architecture
HP has a large number of retail and online stores, which made this marketing initiative difficult to implement, monitor and measure ROI.
High Costs
Connecting HP’s tech brand with a sales force training program is costly and difficult to be implemented.
Extensive Digital Portfolio
HP has too many online shops and websites to connect with efficiently.
Lack Of Awareness
HP’s audience would be initially unaware of the reward program that offered points and bonuses for every purchase.
The Solution
bonuses to customers. Some of our deliverables included:
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A User-Friendly Website
We built a portal for customers to submit their purchase proof and product serial numbers in a custom interface.
This portal also allows them to see the points they have gathered and gaming key download after purchases are validated.
There is also an web design interface for the users that joined the program, but not purchased yet. -
Program Communication
We ensured that retailers and resellers can refer HP’s program in their own newsletters associated with HP products. -
Retargeting
We created a retargeting campaign that shows ads across the web to people who have previously visited the website, using metrics such as time-on-page and video views to suggest interest in HP printing or gaming products. -
Nurturing Communication
We set up automatic email messaging for information about enrolment, the level of points, required action, successful submissions and product validation.
The Results
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We rose active program members to40Kgrowing the recipients of the
global rewards scheme -
We increased repeat customers to56%of total customers, showing
a boost in brand loyalty
Our Work In Custom
Digital Experiences
Wodwo’s AI Modeling Platform Web Design
Wodwo’s tech web design needed to do something most sites fail at – explain a complex AI product quickly to a technical audience.
We handled both brand strategy and web design, building a site with interactive elements, live data dashboards and a built-in chatbot that walks high-value prospects through the product without losing them along the way.
M&A Software Website Redesign For Devensoft
Devensoft came to us needing a tech web design that matched the sophistication of their M&A software, with clear messaging, stronger UX and a real path to conversion.
The old site was losing visitors before they ever reached a form.
We redesigned it from the ground up, and within a year, active users grew by 45.9%, reaching 6,200 users, with engaged sessions up nearly 47%.
Designing a Site That Matches GeoComm’s Authority
GeoComm provides advanced GIS solutions for 9-1-1 centers and emergency response teams, but its website made it hard for those audiences to find what they needed, let alone act on it.
We restructured the entire site around how visitors actually think, not how GeoComm’s services are internally categorized. Complex public safety and GIS concepts got clearer, sharper messaging without losing technical credibility. A modular design system tied everything together and left room to grow.
The result is a site where the right people can get to the right information fast and where GeoComm’s authority in the public safety space is impossible to miss.
BoldTek’s IT Services Website Redesign
BoldTek’s old site wasn’t generating leads because the messaging was unclear, the design was dated and the team couldn’t update content without jumping through hoops.
Our tech web design work for BoldTek covered a full redesign, a new brand strategy including a refreshed logo and brand book and a conversion funnel built around making their services easy to understand and act on.
Total users went up 467.9%, engaged sessions up 359% and average engagement time up nearly 47% compared to the same period the previous year.
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