The company had to refresh the industry-specific marketing communications and
launched a new platform for 19 Industries made of over 200 webpages that to be localized in Europe.
The team then realized that every country encountered similar problems in the adoption process and took
very long to solve them or didn’t know where to find the necessary information to update on the pages.
The team aimed to streamline the adoption process by allocated dedicated strategists to each location.
Upwards of 12 digital strategists lead the project for each region in Europe – and those team members used
their experience to build guides and share know-how to reduce delivery time.
Examples of industries they located in the global locations include: