IBM-additional
Background Gradient
CASE STUDIES

IBM Scalable Microsite Design Case Study

  • IBM wanted to adopt localized marketing strategies by creating 200 new micro websites in Europe
  • We developed guidelines, processes and localized marketing strategies for each site
  • The result: 200+ new websites in 21 countries in 5 months
ibm case study

THE CHALLENGE

Global IBM Locations struggled to adopt new industry-specific marketing communications effectively

IBM Angled

Reaching New Markets Online

The company had to refresh the industry-specific marketing communications and launched a new platform for 19 Industries made of over 200 webpages that had to be localized in Europe.

Microsite Adoption

The team then realized that every country encountered similar problems in the adoption process and took very long to solve them or didn’t know where to find the necessary information to update on the pages.

IBM-additional

THE SOLUTION

Location-specific marketing initiatives aimed at streamlining the process

The team aimed to streamline the adoption process by allocated dedicated strategists to each location.
Over 12 digital strategists lead the project for each region in Europe–and those team members used their experience to build guides and share know-how to reduce delivery time.

Examples of industries they located in the global locations include:
  • Insurance

  • Retail Consumer Products

  • Telecommunications & Media Entertainment

  • Energy

IBM web design

The Results

After 5 months of our partnership with IBM:

Coordinated stakeholders hit

100 +

with the project led by 12 team members

Microsites launched counted

47

across 21 countries

Webpages localized were

200 +

in 11 local languages

Request a Quote For Your Project

Explore More Case Studies

Explore Our Case Studies & See How Digital Silk Grows Brands Online.
Featured
A screenshot of doForm's web design

Strategically Designing A Website To Grow User Base

Our team created a new website, paid media campaigns and SEO strategy to boost doForms’ traffic 22% in 2 months.

read the case study
keona health website screenshot

Growing Organic Traffic By 42% Through Strategic Optimization

We optimized messaging, improved navigation, and enhanced design for a better user experience.

read the case study
A screenshot of Unison's web design

Increasing Engagement 147% Through Unified Brand Identity

Our branding team created a detailed brand strategy, employer branding deck and unified brand architecture with a distinct logo for Unison Infrastructure.

read the case study
Learning Tree website screenshot

1,341% Revenue Growth Through Diversified Traffic

We implemented a tailored affiliate strategy, focusing on optimal positioning and creating new relationships with publishers.

read the case study
Screenshot of CrawlSF's web design

Securing 23% More Users With Website & Branding Solutions

We created a new logo and designed a fresh website with UX and technical SEO optimization.

read the case study
Puma Energy website screenshot

Increasing Engagement By 63% Through Design & SEO

We introduced a modern web design, focused on customized user journeys and SEO.

read the case study
Rollink website screenshot

Attracting 730K New Visitors Through A 360° Marketing Strategy

Our team created a new, user-friendly website and devised a comprehensive digital marketing strategy to support the product launch.

read the case study
A screenshot of tec5USA's web design

Increasing Traffic By 230% Through Optimization

We delivered a comprehensive website redesign for tec5USA with improved user flow, onsite optimization and performance tracking.

read the case study
Background Gradient
Background Gradient
Background Gradient
Our Experts Have Won Top Industry Awards

Recognized Web Design Agency Experts

Awards
Digital Silk IMA award
Digital Silk Telly award
Digital Silk Marcom award
Digital Silk Horizon Interactive award
Digital Silk Communicator award
Digital Silk Videographer award
Digital Silk Awwwards
Digital Silk W3 award
Recognition
pngaaa 1
Vector (5)
Adweek_logo 1
New_Bloomberg_Logo 1
CNBC_logo 1
wcbs-newsradio-880 WHITE 1
ABC_News_solid_black_logo 1
Reuters_Logo 1
Expertise
  • Brand Strategy
  • Communication Strategy
  • Logo & Graphic Design
  • UI & UX Design
  • Package Design
  • Custom Web Design
  • Ecommerce Development
  • Mobile App Development
  • Software & AI Development
  • ERP Portal Integration
  • Marketing Strategy
  • Social Media Marketing
  • Search Engine Optimization
  • Paid Media Marketing
  • Email Marketing
  • Creative Copywriting
  • Content Marketing
  • Influencer Marketing
  • Affiliate Marketing
  • B2B Direct Marketing
REQUEST A QUOTE
Background Gradient

Digital Trends

Discover the latest trends in all things digital, from building an online presence to growing your brand online.

Ready To Grow Your Brand Online?

Request A Quote
Background Gradient
Take The Silk Road To

Digitizing Your Business Growth

Start A Conversation With Us

"*" indicates required fields

This field is for validation purposes and should be left unchanged.