WEB DESIGN
Impendi Analytics Website Redesign Case Study
- Strategic sourcing execution firm, Impendi Analytics required a website redesign to attract more leads and potential recruits
- We designed an entirely new, strategically planned and fully optimized website and brand strategy
- The result: 81.09% increase in unique visitors shortly after launch
THE CHALLENGE
Impendi Analytics Required A New Website To Capture Leads & Potential Recruits
Messaging
Impendi Analytics provides an invaluable service of improving clients’ revenue by optimizing costs and expenditure.
Unclear messaging, navigation, and cluttered copy made it difficult for prospects to understand Impendi’s offering and unique value proposition.
Navigation
In addition, candidates interest in applying to join Impendi couldn’t find relevant career information and up-to-date job ads on their website. Low average time on site and low traffic pointed to poor user experience.
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Brand Strategy
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Digital Strategy
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Website Design & Development
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Sitewide Copywriting
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