Xerox Web Marketing Case Study
Increasing Sales By 20% Through Lead Generation
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Xerox, a global technology company, needed a new strategy to capture B2B leads for their new printer technologies.
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We created a new landing page, paid media, retargeting and email marketing campaigns.
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The result: 43% conversion rate for nurtured leads.
The Challenge
Xerox struggled to capture B2B leads for their new printer technologies due to a:
Weak Conversion Funnel
Xerox’s website design lacked the critical touchpoints needed to influence customers’ decisions.
Poor Lead Capturing Strategy
Xerox didn’t send leads directly to the sales force tasked with redistributing to their resellers.
Mistargeted Digital Campaign
The Xerox website and digital marketing efforts didn’t support their digital strategy and were ultimately unsuccessful in securing leads.
The Solution
We improved customer engagement, conversions through digital campaigns
and custom landing page design. Some of our deliverables included:
and custom landing page design. Some of our deliverables included:
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Audience Reach
We built the Google Search and Display Ads campaign targeting category and branded keywords. -
Retargeting
We created a retargeting campaign through Google Ads for the most eligible users with time-on-page and video views. -
Landing Page
We created a new landing page on a new domain, with messaging based on most important buying triggers, a video presentation, a simple and easy to fill up contact form and a brochure download. -
Nurturing
We served custom content via email for users that downloaded the brochure but needed more time to make a decision.
The Results
We delivered end-to-end results
for Xerox within 6 months.
for Xerox within 6 months.
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We increased sales by20%for Xerox Versalink by
generating and nurturing leads -
Conversion rate for nurtured leads hit43%with custom messaging and
conversion optimization strategies
Market Leadership
Trusted by Brands
That Demand More
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