Case Studies We Focus On Driving Measurable Results
Xerox needed a new strategy and website to capture B2B leads for their new printer technologies. We created an entirely new landing page, paid media-, retargeting- and email marketing campaigns. The result: 43% conversion rate.
Xerox Needs To Capture B2B Leads For Xerox® ConnectKey® Technology
Xerox wants to sustain their ability to simplify work and improve productivity by promoting their printers with Xerox® ConnectKey® Technology to the business audience. On top of that, Xerox aims to generate leads for their sales force that will be redistributed to their resellers.
Their website was a company website with very few critical touchpoints in influencing customer’s decision – but it wasn’t created for this scope, and was ultimately unsuccessful in securing leads. In addition, the leads that Xerox did capture weren’t sent directly to the sales force.
We Improved Customer Engagement & Conversions Through Digital Campaigns
Creating the frame for customer engagement and conversion started with an in-depth audience analysis and customer journey mapping based on Xerox’ Sales Force insights.
Some of our deliverables included:
Audience Reach. We built the Google Search and Display Ads campaign targeting category and branded keywords
Landing Page. We created a new landing page on a new domain, with messaging based on most important buying triggers, a video presentation, a simple and easy to fill up contact form and a brochure download.
Retargeting. We created a retargeting campaign through Google Ads for the most eligible users with time-on-page and video views
Nurturing. For users that downloaded the brochure, but still considering we served different pieces of content via emailing
How We Improved The Sales Funnel Across All Channels
Through ongoing analysis, we created different segments based on level of engagement and converting users.
The campaign improved efficiency and leads generated through refining the audience, content testing and improvement and budget optimization.
The resulted leads were taken by Xerox sales force and the agency was provided with feedback about the quality score of the leads and insights about customers.
In 6 months we achieved:
sales increase for Xerox Versalink
conversion rate for nurtured leads
and best practices for Xerox team
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