As your digital marketing consultant, we can help you close the gap between increasing your traffic and getting qualified leads through strategic recommendations.
Comprehensive digital marketing services across PPC, SEO and social media for Urbanna Landscaping, a company specializing in residential landscape design and installation.
Implementing SEO best practices across the site structure and page frameworks for Vacca Family Law, a boutique firm serving high-net-worth individuals.
Launching a custom social media strategy for Lifestyle with Roy Ice, a half-hour television talk show focused on living a full, healthy and balanced life.
We work with both local and national businesses across all industries to grow their brand awareness and generate measurable results.
IBM
Northwestern University
Paul Stuart
Rollink
Spar & Bernstein
ZipTie
Babies R Us
Xerox
Absolute Dogs
Mitsui Plastics
Puma Energy
Enchant Christmas
Grenco Science
results-driven strategies
Our Digital Marketing Consulting Services
Once we’ve gathered the information on your industry, target audience and user behavior, we’ll provide digital marketing consultant services that grow your website’s traffic, nurture leads and improve customer loyalty.
Digital Marketing Strategy
Digital Marketing Strategy
Having us as your digital marketing consultant means we create a 360° strategy for your brand. We uncover untapped opportunities and explore the full potential of your strategy.
We look at where your leads come from, how engaged they are and where prospects drop off before converting. This way, we create a multi-channel conversion funnel that’s specific to your audience.
If a channel isn’t bringing in the right enquiries, there’s a reason for it. Our team can audit the performance across paid and organic channels to see what’s working and what isn’t.
Then we improve the parts causing the problem, whether that’s campaign structure, audience targeting, ad copy, landing pages, offers or budget allocation. We also look at what happens after the click, because generating leads means nothing if what follows isn’t up to par.
Marketing Automation Consulting
Marketing Automation Consulting
Leads get lost when follow-up is slow, patchy or left to chance. We put the right automation in place, so all enquiries are followed up properly, prospects don’t go cold and sales opportunities aren’t missed because nobody picked them up in time.
That can include email sequences, lead routing, CRM configuration, reminder emails, re-engagement campaigns and handover protocols between marketing and sales.
Marketing Analytics & Reporting
Marketing Analytics & Reporting
We sort out the reporting and marketing performance tracking, so you can see where leads are coming from, which campaigns are producing sales and where your resources could be used better.
That includes monitoring Google Analytics, event tracking, conversion tracking, CRM attribution and the reporting setup behind it. We also look at whether the numbers line up across platforms, because they often signal strategy quality.
Marketing Technology Consulting
Marketing Technology Consulting
As your digital marketing consultant, we review the tools you use across your website, CRM, email, lead capture, tracking and reporting, then fix the gaps that are costing you leads and time.
That may involve better integrations, a better stack, or removing unused platforms or third-party tools. That gives you better follow-up, more reliable reporting and lead-generating foundation.
Your digital marketing consultant should see the big picture to provide specific recommendations. This is why we’ve established a detailed process for all our projects:
Discovery & Goal Aligment
We start by getting to know your business properly. We have our Marketing Director (MD) or Marketing Manager (MM) use our Kick-Off Agenda to gather insights on your company’s goals, unique value and profitability targets.
We speak to the right people, review the numbers behind your lead generation and sales process, and work out what an acceptable cost per acquisition looks like across channels such as SEO, PPC, organic social and email.
Market & Audience Research
Next, we look at the market you’re selling into, who you need to reach, what they care about and how they compare options before they buy.
Having us as your digital marketing consultant means that we dig into keyword intent, your competitors’ ads, any gaps in organic search that you can fill and social engagement signals you could take advantage of.
Channel & Tech Audit
We then audit the channels and systems involved in lead generation, follow-up and reporting. That includes SEO, paid media, landing pages, forms, CRM setup, email, attribution and reporting.
We look at what’s driving results and what needs to be improved. As one of the leading digital marketing consulting firms, we can identify all the warning signs like budget leakage or inaccurate tracking.
Integrated Stategy & Roadmap
Once the research and audit are done, we turn that into a detailed roadmap. We set channel priorities, messaging approach, campaign structure, landing page requirements and key performance indicators.
We also map out how each part supports the next, so traffic, conversion, follow-up, and reporting all line up. We use multi-touch attribution to manage channel investment and refinements centrally.
Campaign Build & Lauch
Here, we roll out our suggestions as your digital marketing consultant. We create your marketing assets for each platform, while also customizing it based on different target audience personas.
We carefully review the key metrics on Google Analytics and Klaviyo. We also use pixel tracking on Meta, Google and TikTok and set up the relevant UTM parameters. Our team relies on pre-defined QA checklists for internal review during the process.
Scale & Expansion
Rest assured, we only scale what’s profitable as your digital marketing consultant. Once we get the initial numbers in, we’ll be able to identify the opportunities for future campaign setups.
We use that to push the right campaigns further, expand into the next best opportunities and keep acquisition costs under control as volume increases.
Get In Touch With Our Internet Marketing Consultants
Contact our team to give us the details about your project. We’ll review your requirements and schedule a free, custom consultation.
Expert support across strategy, channels, conversion and reporting
Marketing Consulting Expertise
We handle digital marketing consulting with the level of detail most businesses never get from an agency. Our experts look at the full picture, with cross-channel analysis and recommendations.
This means we’re not advising on SEO, PPC, email or content in isolation. We look at the whole setup so we can help you nurture your leads toward conversion.
Five-Star Reviews
Our value as a digital marketing consultant comes from knowing the ins and outs of the industry. We’re thorough, detailed and results-oriented, in a way that our clients deserve.
Project Ownership
We take ownership of your project from the initial strategy down to the rollout and ongoing improvement. We offer proactive recommendations as your digital marketing consultant, so nothing slips through the cracks.
This doesn’t mean we take over, though. We just give your project the love and attention it deserves, as if it’s our own.
Long-Term Growth
Good consulting should help a business grow in a way that can be repeated, measured and improved over time.
We use market insight, performance data and channel knowledge to help clients win more of the right traffic, convert more of it and get more return from the work already in motion.
DigitalSilk is great to work with. They are responsive and provide great suggestions when I give them a prompt or need request. I enjoy the team and the unique perspective they come to every call with.
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Digital Marketing Consulting FAQs
Why should I hire you as my digital marketing consultant?
We have hundreds of years of combined industry experience between our leadership team.
That means you get senior input on your strategy, channels, tracking and lead generation. Using our in-depth analysis of your brand, market and competition, we’ll support you through the entire project’s lifecycle.
Why should I work with online marketing consultants instead of handling it in-house?
Because weak targeting, poor tracking, slow follow-up and underperforming pages cost more than most businesses realize.
We bring industry expertise, spot what’s missing and tell you what to fix first based on your lead quality, conversion and revenue. You get senior-level direction without wasting months going down the wrong path.
Can you audit my current marketing before recommending a strategy?
Yes. In 99% of the cases, that’s how we start. We review your channels, offers, website, reporting and other elements that affect performance.
That way, we’ll know exactly how to help you and which strategies to implement.
When can I expect to see results from digital marketing?
It depends on what needs changing and which channels are involved. Performance marketing strategies usually have the fastest results, even as early as a few weeks.
Organic channels and SEO could take longer, such as a few months. With us as your digital marketing strategy consultant, we’ll optimize for cost efficiency early. We only scale once margin thresholds are stable.
How do you measure the success of your digital marketing consulting?
We look at all the relevant numbers, such as customer acquisition costs (CAC), return on ad spend (ROAS), customer lifetime value (CLV) and conversion rates.
We judge the performance on revenue growth and margin expansion, not surface-level marketing numbers.
Do you also execute the strategy, or only advise?
Both, depending on what you need. Some clients want a strategy and roadmap their own team can run with. Others want us to also build the campaigns, automations and technical fixes we recommend.
We’ll define which one applies before the engagement starts, so there’s no confusion once the audit is done.
Who owns the strategy and recommendations once the engagement ends?
You do. Everything we hand over stays yours, including the audit findings, the roadmap and the reporting setup. You can run it with your own team, hand it to another agency or bring it back to us to execute.
What access do we have to give you to get started?
Typically read access to your analytics, ad accounts, CRM and website admin, enough to run a proper audit without making changes right away. If the engagement moves into execution, that access can be upgraded to admin.
We’ll never ask for more access than the engagement calls for.
How do you audit our tracking setup before making recommendations?
Before we recommend anything, we check whether the numbers behind it can be trusted. That means verifying tags fire correctly, testing conversion events end to end, checking cross-domain and server-side tracking and reconciling numbers across your ad platforms, analytics and CRM.
What channels do your recommendations typically cover?
SEO, PPC, paid social across Meta, LinkedIn and TikTok, organic social, email and marketing automation, content and conversion rate optimization, plus the martech and CRM setup behind all of it.
Which ones actually make it into your roadmap depends on your buying cycle, margins and audience. A B2B company with a long sales cycle gets a different mix than a direct-to-consumer brand, and we recommend budget allocation based on where the return is proven, not where it’s trendy.
