Local SEO Statistics – Key Highlights
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76% of people who search for something nearby visit a business they find online within a day.
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Appearing in the Google Map Pack is powerful, with 42% of users clicking on those results during local searches.
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A strong response strategy matters — 86% of consumers are willing to forgive negative reviews if businesses reply thoughtfully.
Local SEO isn’t just a marketing tactic — it’s a core revenue driver.
With 32% of users in the U.S. searching for local businesses multiple times per week, visibility in local search directly impacts your bottom line.
This report breaks down 32 of the most relevant local SEO statistics to help you quantify opportunity, align your team’s efforts with high-impact ranking factors and drive measurable foot traffic, calls and conversions — right from search.
General Local SEO Statistics
Local SEO continues to play a major role in how consumers discover and engage with nearby businesses.
From restaurant searches to service providers, people increasingly rely on online tools to make quick, local decisions.
Having a good SEO strategy can directly impact whether a customer walks through your door or chooses a competitor.
Here are some key local SEO statistics that highlight just how essential ranking well for local queries has become:
- 76% of consumers look up a business online before visiting it.
- 44% of consumers say they use search engines to find information about businesses and services in a specific location.
- 80% of people looking up local business information use Google search.
- Consumers use 3.6 platforms on average to make a purchasing decision.
- 42% of consumers use generic search terms without brand names.
- After finding a strong business presence online, 45% of consumers are likely to visit its physical location.
- Two out of three consumers have already decided what they’re going to buy before visiting a physical store.
- Customers are 70% more likely to visit and 50% more likely to consider purchasing from a company with a complete Google Business Profile (GBP).
- 70% of consumer journeys start with searches on Google, Google Maps or YouTube.
- 30% of mobile searches are related to location.
- 76% of people who search something nearby visit a business they find online within a day.
- 28% of local searches result in a purchase.
- 72% of marketers say SEO is an effective tactic for local marketing.
- 41% of local SEO marketers use Gemini, making it the most popular AI tool in the industry.
What These Numbers Mean For You
- Local search is now routine. Consumers increasingly rely on search engines to find nearby products and services, making online visibility essential for local businesses.
- A strong Google presence builds trust. An optimized Google Business Profile not only improves search rankings but also signals credibility and professionalism to potential customers.
- Mobile searches lead to quick action. People searching on mobile devices often intend to visit or purchase shortly after, meaning businesses must be easily discoverable and clearly presented online.
- AI tools like Gemini are shaping strategy. Local marketers who use AI in their SEO efforts often go for Google’s Gemini. Its ability to analyze search behavior and generate optimized content makes it a powerful asset for improving local rankings.
Local SEO Ranking Statistics
SEO Statistics show that 27.6% of users click on the first page in Google search results.
For local businesses, this means they must appear in the Google Map Pack to capture the majority of clicks and attention.
Showing up in these top results can lead to more website visits, phone calls and in-store traffic.
The following local SEO statistics reveal what influences rankings and how businesses can improve their position:
- Google uses 149 factors to determine local rankings.
- With a score of 193, primary GBP category has the strongest influence on local pack rankings.
- According to surveyed marketers, GBP signals influence 32% of local pack rankings.
- 42% of users click on a result that appears in the Google Map Pack.
- 90% of marketers say that reviews directly impact ranking.
What These Numbers Mean For You
- Top visibility leads to more clicks. Appearing in the Google Map Pack gives your business a much greater chance of being chosen by potential customers.
- Google Business Profile signals matter. Elements like categories, proximity and profile completeness strongly influence your local ranking performance.
- Reviews boost both trust and ranking. Positive reviews — and how you manage them—play a major role in improving your visibility in local search results.
Online Reviews Statistics
Online reviews often determine whether a potential customer engages with your business or moves on to a competitor.
A single rating or customer comment can shape perception, impact visibility in search results and influence buying decisions.
Beyond just reading reviews, many consumers also pay close attention to how businesses handle feedback.
The following statistics highlight the growing importance of online reviews in driving local engagement and building trust:
- 70% of consumers said they rarely visit an unfamiliar business before checking online reviews first.
- 86% of consumers said they’re ready to look past negative reviews if the business responds and adequately addresses the issue.
- 70% of consumers said they’re more likely to leave a review if they see the business responds to its online reviews.
- 70% of consumers in the U.S. use Google for local business reviews.
- 2.7× more users trust a business with a complete Google profile.
- Approximately 21 million reviews were left on Yelp in 2024.
- 42% of users click on Google map pack results when searching locally.
What These Numbers Mean For You
- Reviews shape first impressions. Before visiting, most consumers check reviews to assess credibility, meaning your online reputation is often your first point of contact.
- Response matters as much as rating. Actively responding to reviews — especially negative ones — can improve trust and even turn a poor rating into a customer retention opportunity.
- Google reviews carry the most influence. With the majority of local review activity happening on Google, maintaining a strong, well-managed profile is critical for local visibility and engagement.
Local SEO Voice Search Statistics
Voice search is quickly becoming a standard way people discover local businesses — especially when they’re on the go.
Whether asking for the nearest coffee shop or looking up a business by name, consumers use voice assistants to get fast, hands-free answers.
With nearly half of voice search users looking up local businesses daily, this behavior plays a growing role in local SEO.
The local SEO stats below highlight how voice technology is shaping search habits and influencing real-world actions:
- 58% of consumers have used the voice search function to find information about a local business.
- 46% of voice search users said they look up a local business daily. 28% said they do it on a weekly basis.
- 51% of voice search users said they’ve used this feature to find information about restaurants or cafés.
- 27% of consumers visit a local business after finding it through voice search.
- Voice search queries are typically longer, averaging 29 words.
What These Numbers Mean For You
- Voice search is part of daily behavior. Many consumers rely on voice commands to find local businesses, so optimizing for natural, conversational queries is increasingly important.
- Voice leads to in-person visits. A significant share of voice searches result in real-world action, which means showing up in these results can directly boost foot traffic.
- Restaurants and service businesses benefit most. People commonly use voice search to find places to eat or get help fast, making it a key tool for attracting high-intent customers.
Real World Results: How Digital Silk Drives Local SEO Success
Digital Silk collaborated with Laser By Aleya to enhance its local SEO strategy, aiming to increase visibility and attract high-quality leads in the competitive New York market. The comprehensive approach included:
- Google Business Profile Optimization: Enhanced the studio’s presence on Google Maps by optimizing the business profile, responding to reviews and improving local search visibility.
- Content Strategy: Re-optimized existing blog content for better keyword alignment and readability, and created new content targeting high-converting local queries such as “Brazilian laser hair removal cost”.
- Off-Page SEO: Built domain authority through consistent off-page SEO efforts, including PR placements and citation backlinks.
As a result of these initiatives, Laser By Aleya experienced a 70% increase in organic sessions, ranked for over 260 keywords in the top 20 positions, and achieved a 27% reduction in cost-per-lead within six months.
Boost Your Local SEO With Digital Silk
Local SEO statistics offer more than just interesting insights — they reveal how real customers search, decide and take action.
From voice queries to online reviews, these data points reflect what drives visibility and trust at the local level.
Businesses that use these statistics to guide their strategy are the ones that stand out, attract more foot traffic and stay ahead of local competitors.
At Digital Silk, we offer SEO services and specialize in helping businesses connect with local audiences through smarter search strategies. Our experts will tailor every campaign to your specific goals, using data-backed methods to boost visibility and attract qualified local traffic.
We deliver measurable results and keep you informed every step of the way, so you always know how your strategy is performing.
Other services we offer include:
Contact our team online, call us at (800) 206-9413 or fill in the Request a Quote form below to schedule a consultation.
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