What You Need To Know Before Redesigning Your Website
Redesigning a website requires thoughtful planning because every element influences how prospects interpret your brand and engage with your content.
A successful redesign must consider UX, performance, messaging, accessibility and the technology behind your digital ecosystem.
It also involves determining the right scope, whether you need targeted improvements or a full structural transformation.
With 88% of online consumers less inclined to return after a poor experience, the quality of these decisions has a direct impact on results.
Understanding your goals, audiences and functional requirements upfront helps you build a roadmap that supports measurable growth.
Types Of Website Redesign Projects
A website redesign can range from a light refresh to a complete overhaul.
A website refresh is a light makeover that typically includes upgrading design elements to align with brand updates.
Changes may include an updated color palette, typography modifications or small UI tweaks, while the website functionality and core structure typically remain unchanged.
A complete website redesign is a full overhaul, which may even include switching to a new website platform.
In this case, the website’s design and coding are changed to produce a new visual identity, including updated features, functionalities and a new user experience.
Do You Need A Website Redesign?
Many design professionals compare redesigning a website to remodeling a house — every element must be carefully considered to fit harmoniously into the big picture and serve both aesthetic and practical purposes.
To analyze the performance of your current website and decide if you need a light refresh or a complete redesign, consider the following questions:
- Does your website reflect your brand’s mission, vision and values?
- Is your website in line with your marketing strategy?
- Does your website convert?
- Do your pages load in three seconds or less?
- Do you have a high bounce rate?
- Do your visitors think your site is outdated?
- Is your website ranking well on search engines?
- Is your website mobile-friendly and accessible across all devices?
- Are you lagging behind your competitors in terms of digital presence?
- Do you have new products or services that you would like to present in a new way?
- Does your current website follow the best practices for web design in terms of messaging, typography, visuals and social proof?
- Do you plan to rebrand by changing your company’s image, offering new products or services or targeting new markets?
- Are you satisfied with your current website platform, features and functionalities?
7 Things Every Website Redesign Should Include
A successful redesign requires more than a new interface; it needs the right strategic and technical foundations to drive measurable results.
The elements below help ensure your investment in website redesign services supports brand positioning, lead generation and long-term scalability:
1. Clearly Defined Business And Performance Goals
Every redesign should begin with specific objectives tied to lead generation, sales enablement, product awareness or customer retention.
These goals guide decisions about structure, functionality and content so the redesign supports business requirements rather than aesthetic preferences.
They also help prioritize features that influence revenue impact, operational efficiency or user satisfaction.
Consistent goal tracking after launch provides insight on what is working and what requires refinement.
2. Logically Organized Information
38% of users decide whether they want to leave a website or not based on its layout and ease of use, which means you need to pay special attention to this aspect.
Among all the site elements, people look at the main navigation menu the most, for about six seconds. If your most important pages or information are buried under unnecessary clicks or you have unclear navigation, visitors could be more inclined to leave.
You should organize the information and content on your website redesign in a way that makes sense for visitors. Make sure each part is a logical next step from the previous one, so you’re not just jumping from one thing to another.
3. Appealing Design And Messaging
Use your website redesign to give your site a modern twist, with interesting messaging and clear buttons with calls-to-action.
Since all the pages on your site have their own purpose, you should make it clear what each one is about and give visitors something to act on.
Hiring a website redesign agency can make this process feel smoother because they can help you show your company’s value better and gain your customers’ trust.
4. Quick Loading Time And Mobile Performance
Page speed has a direct effect on how engaged users become, with the average website loading its main page content in 1.3 seconds.
You can speed up the loading time in your website redesign by fixing the code, reducing the size of the images and improving your site structure.
Be mindful, however, of how this would look on mobile, since you would need to add touch-friendly elements, shorter text and hamburger menus.
5. Interesting Content And Better Site Structure
Start your website redesign by making a list of all the pages you have, so you can figure out whether or not you actually need all of them. See if you can redirect some to your more important pages.
Once you get past that stage, you can work on improving your content as part of your website redesign. Do your due diligence and research which keywords you could rank for, so you can get a higher spot on search results pages.
Think about the problems and challenges your customers may be having. Write content that gives them specific solutions to appear more trustworthy.
6. Keeping Track Of Your Data
Be sure to set up monitoring and analytics data on your website redesign. You can keep an eye on crucial things, including those who sign up for your newsletter, ask for a price or get in touch with your sales team.
You can add your CRM or other marketing tool for even more information, such as assessing how good your leads are or how you’re outperforming your competitors.
7. Secure And Scalable Technology
When you’re doing your website redesign, use secure and reliable technology that you can modify as your business grows and your team’s needs change.
You can do regular updates more easily when you choose the right CMS and organize your content.
Security protocols, access controls and regular patching safeguard both user data and system integrity.
Digital Silk's Website Redesign Examples
Website redesign services offer a transformation for your brand, opening doors to new opportunities, more targeted reach, increased brand awareness and a satisfying user journey.
We’ll share three examples of our own website redesigns, explain how we approached each project and aim to wow you with the before and after photos.
1. Steel City Glass
Digital Silk created a website redesign for Steel City Glass that would show how valuable and high-quality their service is.
Our team included the brand’s logo, images and messaging on the new WordPress site, along with some of their most recent projects.
We reorganized the content on the website redesign to separate the homeowners from the business clients for Steel City Glass.
This way, both groups can find relevant services more quickly and in just a few clicks. They can also see the prices and request more detailed information if they need to.
After six months, we managed to get 820% more views for the website, with a 45% increase in time spent on the page for people coming via Google.
2. Harlem School Of The Arts
Digital Silk created a website redesign for the Harlem School of the Arts. The new interface makes it easy for students, parents and supporters to interact with it. It also shows how interesting and diverse their programs are.
The school’s mission comes to life on the new website. We made the navigation easier and added large images. Our team also made sure the site performs well on all devices, so people can find out about the programs and events more easily.
We changed the way that important user journeys worked. Actions like signing up, buying tickets and giving money are now easier to understand and use.
Digital Silk also created smart SEO strategies. We improved the brand’s visibility so that more families and art supporters in big cities could find it.
The platform got more than 13,000 new users in the first 90 days. The number of people that interacted with the website tripled and organic traffic went up by 43%, which led to more participation across all its programs.
3. Lannika
Our website redesign for Lannika is based on the company’s “Beyond Luxury, Beyond Imagination” vision.
We updated the experience with luxurious visual elements, high-quality lifestyle images and carefully timed animations that meet the needs of very wealthy buyers.
Our experts wanted to highlight how much effort goes into making the brand’s entirely personalized yachts, so we created interactive product modules with detailed specs. We also added immersive imagery and easy-to-understand customizations.
A global SEO framework targeted high-intent terms around luxury yachts, catamarans and super yachts to expand visibility.
Within the first month of launch, Lannika recorded a 54.8% increase in active users, a 41.28% boost in sessions and a 29.13% rise in engaged sessions, confirming the redesign’s alignment with its elite audience.
Schedule A Consultation With Our Website Redesign Experts
At Digital Silk, we're a full-service web design company. Some of our most sought-after website redesign services include:
- Website Redesign Strategy
- UX & UI Design
- Website Development
- Rebranding Strategy & Visual Identity Design
We offer a free consultation & custom proposals for custom website design projects. Simply fill out the Request a Quote form, tell us about your goals and our experts will provide you with actionable insights and cost estimates.
Or, call us at (800) 206-9413 to start the conversation.
