What You Need To Know Before Redesigning Your Website
Redesigning a website requires thoughtful planning because every element influences how prospects interpret your brand and engage with your content.
A successful redesign must consider UX, performance, messaging, accessibility and the technology behind your digital ecosystem.
It also involves determining the right scope, whether you need targeted improvements or a full structural transformation.
With 88% of online consumers less inclined to return after a poor experience, the quality of these decisions has a direct impact on results.
Understanding your goals, audiences and functional requirements upfront helps you build a roadmap that supports measurable growth.
Types Of Website Redesign Projects
A website redesign can range from a light refresh to a complete overhaul.
A website refresh is a light makeover that typically includes upgrading design elements to align with brand updates.
Changes may include an updated color palette, typography modifications or small UI tweaks, while the website functionality and core structure typically remain unchanged.
A complete website redesign is a full overhaul, which may even include switching to a new website platform.
In this case, the website’s design and coding are changed to produce a new visual identity, including updated features, functionalities and a new user experience.
Do You Need A Website Redesign?
Many design professionals compare redesigning a website to remodeling a house — every element must be carefully considered to fit harmoniously into the big picture and serve both aesthetic and practical purposes.
To analyze the performance of your current website and decide if you need a light refresh or a complete redesign, consider the following questions:
- Does your website reflect your brand’s mission, vision and values?
- Is your website in line with your marketing strategy?
- Does your website convert?
- Do your pages load in three seconds or less?
- Do you have a high bounce rate?
- Do your visitors think your site is outdated?
- Is your website ranking well on search engines?
- Is your website mobile-friendly and accessible across all devices?
- Are you lagging behind your competitors in terms of digital presence?
- Do you have new products or services that you would like to present in a new way?
- Does your current website follow the best practices for web design in terms of messaging, typography, visuals and social proof?
- Do you plan to rebrand by changing your company’s image, offering new products or services or targeting new markets?
- Are you satisfied with your current website platform, features and functionalities?
7 Things Every Website Redesign Should Include
A successful redesign requires more than a new interface; it needs the right strategic and technical foundations to drive measurable results.
The elements below help ensure your investment in website redesign services supports brand positioning, lead generation and long-term scalability:
1. Clearly Defined Business And Performance Goals
Every redesign should begin with specific objectives tied to lead generation, sales enablement, product awareness or customer retention.
These goals guide decisions about structure, functionality and content so the redesign supports business requirements rather than aesthetic preferences.
They also help prioritize features that influence revenue impact, operational efficiency or user satisfaction.
Consistent goal tracking after launch provides insight on what is working and what requires refinement.
2. User-Centered Information Architecture And Navigation
Information architecture should mirror how users think, search and move through content, ensuring the site feels intuitive from the moment they arrive.
This matters because 38% of users judge a site based on its layout and navigation first, shaping their willingness to continue.
Visitors also spend over six seconds examining the main navigation, giving it significant influence over how they interpret the rest of the experience.
When navigation is organized logically and content is grouped in ways that align with user expectations, people progress through the site more easily and reach key pages with greater intent.
3. Conversion-Focused Page Design And Messaging
Each key page should guide visitors toward specific actions that support your sales or lead-generation goals.
Strategic layouts, compelling messaging and well-placed calls-to-action help direct attention to the information that matters most.
A website redesign company structures pages to highlight value, address objections and present next steps that feel natural to the user.
Elements such as proof points, certifications and industry recognitions reinforce trust and encourage visitors to take the intended action.
4.Speed And Mobile Optimization
Page speed directly influences engagement, especially as most websites now load primary content in just 1.3 seconds.
Mobile responsiveness is equally critical, with a large percentage of consumers stating that slow pages affect their likelihood of purchasing.
A redesign must optimize code, media and infrastructure to deliver fast performance across all devices.
5. SEO-Driven Structure And Content Strategy
A website redesign must support long-term discoverability, starting with URL mapping, redirect planning and optimized content architecture.
Aligning content with search intent and high-value keywords improves relevance and authority.
Embedding technical SEO best practices throughout the process preserves existing rankings while creating new opportunities for organic growth.
6. Integrated Analytics, Tracking And Attribution
Effective decision-making relies on accurate, comprehensive analytics.
A reliable tracking framework includes event tracking, conversion goals and attribution modeling that reveal how visitors interact with the redesigned site.
Integrations with CRM and marketing platforms produce richer insights into lead quality and lifecycle performance.
7. Scalable, Secure And Easily Managed Infrastructure
Behind every effective redesign is a stable, secure and scalable technical foundation.
Selecting the right CMS, implementing governance rules and simplifying content workflows makes ongoing updates efficient.
Security protocols, access controls and regular patching safeguard both user data and system integrity.
Digital Silk's Website Redesign Examples
Website redesign services offer a transformation for your brand, opening doors to new opportunities, more targeted reach, increased brand awareness and a satisfying user journey.
We’ll share four examples of our own website redesigns, explain how we approached each project and aim to wow you with the before and after photos.
1. Belfor
Digital Silk partnered with Belfor to redesign and optimize key sections of its website around how prospects search, compare providers and consume restoration-related information.
We restructured page templates, navigation elements and on-page content to deliver direct, search-aligned answers that support both commercial and residential decision-making.
Our experts also enhanced structured data and schema across the redesigned site, improving machine readability and increasing the likelihood of content being surfaced in AI-driven results.
Within 12 months, Belfor saw a 667% increase in AI overview visibility, along with a 192% rise in organic traffic and a 387% improvement in rankings across high-intent search terms.
2. Steel City Glass
Digital Silk redesigned Steel City Glass’ website as a modern, high-performing hub that reflects decades of family craftsmanship while speaking clearly to both residential and commercial buyers.
The new custom WordPress build introduced refreshed branding, contemporary visuals and storytelling that highlight signature projects and proof of expertise.
We re-architected content and user journeys so homeowners and commercial clients can quickly find relevant services, examples and next steps.
Lead-generation tools, including a custom glass calculator and interactive quote system, allow visitors to explore options, estimate costs and submit detailed inquiries in just a few clicks.
Within six months of launch, the site achieved an 820% increase in views, a 933% rise in engaged sessions and a 45% lift in average engagement time from organic search, turning Steel City Glass’s digital presence into a consistent source of qualified leads.
3. Harlem School Of The Arts
The Harlem School of the Arts needed a digital presence that captured the vibrancy of its programs and removed barriers for students, parents and donors.
The new website brings their mission to life through bold visuals, a mobile-first layout and streamlined pathways that help visitors explore programs, events and giving opportunities with ease.
Our team restructured key user journeys to make registrations, ticket purchases and donations more intuitive and accessible.
Digital Silk also improved the site’s SEO foundation and enhanced performance to increase visibility among families and arts supporters across major metro areas.
In the first 90 days, the platform attracted 13K+ new users, achieved a 3x increase in engagement and generated a 43% lift in organic traffic, driving stronger participation across all offerings.
4. Lannika
Our client Lannika required a website that could properly communicate its “Beyond Luxury, Beyond Imagination” vision and the level of craftsmanship behind its fully customizable yachts.
Our team redesigned the experience with a refined visual language, premium lifestyle imagery and calibrated motion that reflect the expectations of ultra-high-net-worth buyers.
We developed a modular product architecture that showcases each model with detailed specifications, immersive visuals and clear customization options.
The new navigation supports direct inquiries and broker referrals, creating smoother entry points for qualified buyers.
A global SEO framework targeted high-intent terms around luxury yachts, catamarans and super yachts to expand visibility.
Within the first month of launch, Lannika recorded a 54.8% increase in active users, a 41.28% boost in sessions and a 29.13% rise in engaged sessions, confirming the redesign’s alignment with its elite audience.
Schedule A Consultation With Our Website Redesign Experts
At Digital Silk, we're a full-service web design company. Some of our most sought-after website redesign services include:
- Website Redesign Strategy
- UX & UI Design
- Website Development
- Rebranding Strategy & Visual Identity Design
We offer a free consultation & custom proposals for custom website design projects. Simply fill out the Request a Quote form, tell us about your goals and our experts will provide you with actionable insights and cost estimates.
Or, call us at (800) 206-9413 to start the conversation.
