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Custom Website Redesign Services: 5 Inspirational Examples + Our Expert Process

custom website redesign examples
A custom website redesign can bring your brand back to life

Did you know that 59% of consumers worldwide prefer beautiful design over simplicity?

Your website is instrumental in shaping the way visitors perceive your brand.

When it comes to design, branding, functionality and visibility, how does your website measure up? Is it time to invest in website redesign services to set your brand apart from the competition?

We’ll pull back the curtain and give you an inside look into our website redesign services at Digital Silk, from our expert process to five of our own inspirational redesign examples.

Types Of Website Redesigns

A website redesign can range from a light refresh to a complete overhaul.

A website refresh is a light makeover that typically includes upgrading design elements to align with brand updates.

Changes may include an updated color palette, typography modifications or small UI tweaks, while the website functionality and core structure typically remain unchanged.

A complete website redesign is a full overhaul, which may even include switching to a new website platform.

In this case, the website’s design and coding are changed to produce a new visual identity, including updated features, functionalities and a new user experience.

Looking to create a custom website?Request A Quote

Our Website Redesign Services

At Digital Silk, our experts serve as both consultants and website designers for redesign projects.

Our team explores your industry and competition to guide you through the entire website planning process.

Our custom website redesign services include:

Website Redesign Strategy

A custom strategy is an integral part of our website design and redesign projects.

It allows us to define your redesign goals, analyze your website’s past performance and understand your requirements.

Our experts conduct thorough research to provide a data-driven strategy for your website’s informational architecture, messaging, SEO, design and development.

UX & UI Design

After careful planning, we proceed to user experience (UX) and user interface (UI) design, with your target audience and unique brand value in mind.

We refer to your brand guidelines to create unique UI designs and branding elements to help you stand out from your competitors.

Your custom UI and UX design will include colors, logos, graphics, and other elements that make your site feel fluid, engaging and perfectly on-brand.

Website Development

Our developers are true engineers who develop custom websites that are designed to convert. From complex functionalities to elaborate animations, you name it, we can do it!

From CMS to on-site features and functionalities, our expert frontend and backend developers will build sites that are set to scale, for whatever your brand’s future has in store.

Bonus: Rebranding

As a creative digital agency, we have all the in-house experts you need to grow your brand online. If you are planning a website redesign, you may also need help reimagining your brand.

Whether you looking to increase market share, appeal to a new audience or recover from a brand-damaging crisis, our experts can help!

Looking to grow your brand online?Let us give you ideas!

Our Website Redesign Process

Our experts follow a step-by-step process from the beginning of your redesign project through launch and optimization. Our data-driven strategies bring your ideas to life and help you achieve your goals through expert custom design.

Here’s a glimpse into our process:

  • Digital Strategy:

Our team kicks off every project with a presentation where we discuss the scope of your project, along with your goals for the redesign and set a timeline, meeting and reporting schedule.

We go through a questionnaire to understand your industry, company, competitors, target audiences and the project expectations.

We also conduct SEO and keyword analysis, industry and competitive research and define key performance indicators for your redesign project.

  • Information Architecture

Next, our team crafts a custom user journey and conversion funnel for your site, by identifying awareness, interest, consideration, conversion and loyalty stages for your unique offering and target audience.

  • Design Mockups

In the design mockup stage, our team creates black and white wireframes to show you the layout of your site, then they bring the design to life with custom colors, typography, logos and other branding elements.

  • Coding And Development

Our frontend developers work on the user-facing elements while our backend pros ensure that the coding is error-free.

  • Quality Assurance

Before launch, our team tests every facet of your website across different devices to ensure it functions exactly as it should.

  • Website Launch And Optimization

Once your site is ready, it’s time to launch! Our team will continue to monitor your website’s performance and security, optimizing and updating as needed.

5 Examples Of Our Most Inspiring Website Redesigns

Website redesign services offer a transformation for your brand, opening doors to new opportunities, more targeted reach, increased brand awareness and a satisfying user journey.

We’ll share five examples of our own website redesigns, explain how we approached each project and aim to wow you with the before and after photos.

1. Tecnam

Website: https://www.tecnam.com/ 

The Client: Techam is a renowned Italian company that specializes in the production of single engine, twin engine and Special Mission Aircraft. 

Our Challenges: The “Before” 

When Tecnam approached us for a redesign, their website layout was plain and looked much like a common template without unique design elements to convey and perpetuate brand consistency. 

The site included a two-tier navigation with sub-menus, along with bland imagery and colors that were too simple for their unique history and upscale aircrafts. 

Tecnam old website homepage

The product pages, plain and outdated, lacked the engaging elements needed to encourage conversion.

Product presentation on Tecnam's old website

This outdated approach could also be seen in the use of the “homepage” menu item, which is few and far between on modern websites, since visitors know they can simply click on the brand’s icon to return to the homepage.

The images used were not of real planes but rather of drawings and toy-like airplane models that lacked the ability to convey the detail and unique elements of each plane.

Drawing-like images of airplanes on Tecnam's old website

Our Solutions And Upgrades: The “After”

We knew Tecnam’s website deserved to soar, just like their aircraft.

We wanted to create a new design that would reflect Tecnam’s renowned aviation name and unique brand story.

We customized the website to pull attention right from the homepage, with a dynamic image of a soaring plane racing through the clouds.

Tecnam's new website homepage

We implemented a simple and sticky navigation menu, actionable and on-brand CTAs (like “Fly” and “Experience”) and clear, readable fonts to enhance brand recognition and provide an engaging user journey.

We used the brand’s corporate colors but combined them in a palette of dark blue and gold to enhance branding and exude style and luxury.

Tecnam's new website color palette

Our designers customized Tecnam’s iconography based on aircraft flight display elements to enhance the brand’s unique value proposition: reliability, efficiency and innovation.

Tecnam's new website iconography

We created a strategic conversion funnel throughout the site and ensured that all product pages included detailed specs in a clean and engaging presentation.

We focused on key offerings and put the spotlight on each aircraft and its technical characteristics by using high-resolution images, animation features and special design effects.

We used vivid visuals to enhance the brand message’s consistency from page to page, showing unique aircraft in their environment — the sky, hangars and runways — showcasing Tecnam as an industry leader.

Tecnam's new website airplane presentation

We particularly enjoyed our work on Tecnam’s Legacy page, where we were able to depict the company’s rich history and tell their engaging story.

The sentimental touch in the paper airplane moving across the Legacy page — representative of a child’s dream fulfilled — helps visitors form an emotional connection with the brand.

Paper airplane element on Tecnam's legacy page

For this Tecnam project, our website redesign services led to a more engaging website with dynamic media, consistent brand messaging and unique, cohesive brand elements that form an excellent user journey. 

Get an estimate for a website like TecnamRequest A Quote

2. Archon

Website: https://www.fitarchon.com/

The Client: Fitness brand Archon offers high-quality home and commercial fitness equipment.

Our Challenges: The “Before”

When Archon came to us, their website included impactful branding, on-brand colors and two-tier navigation.

Archon's old website homepage

Specializing in gym equipment for both home and commercial fitness, the company wanted to present their diverse products in a more engaging way.

Product presentation on Archon's old website

Due to the size of the gym equipment and flat photos on the website, it was difficult for consumers to envision Archon’s products, from the page to their home or gym.

Archon's old website product dimensions

Some of Archon’s pages, including the About Us page, were also text-heavy and difficult to read.

Long paragraphs on Archon's old website

Our Solutions And Upgrades: The “After”

We retained Archon’s bold brand identity by translating their existing colors into the new website.

We placed the company’s unique value proposition in the main menu —Fast Delivery, Product Warranty and Personalized Support — highlighted by custom iconography to attract attention and bring immediate value to the visitor.

We also integrated a dynamic and actionable “Shop Now” CTA in a central page position to facilitate conversion from the moment the user lands on the page.

We added videos to the homepage with bold messing, “Watch our equipment in action,” to help visitors gain a better understanding of the products.

Archon's new homepage

We upgraded the product pages by adding a functionality that allows visitors to rotate product images, so they can see the product from every angle.

Product rotatuin on Archon's new wesbite

The added videos describe features, safety measures, exercises and more.

Archon's new website products

For the About Us page, we created more concise paragraphs to tell the brand’s story, along with custom iconography.

Archon's new wesbite iconography

The redesign left the website breathable, uncluttered and easy to skim. The added videos and rotate functionality on product pages provide the visitor with valuable information about the equipment, making it much easier to visualize.

The overall result is a website that exudes energy and inspiration, similar to the way Archon’s fitness products add to physical and mental wellbeing.

Get an estimate for a website like ArchonRequest A Quote

3. Miami Country Day School

Website: https://www.miamicountryday.org/

The Client: Miami Country Day School is one of the top private schools for grades Pre-K to 12 in Miami, FL. Its mission is to provide a balanced mix of classical education, problem-based learning and an innovative approach.

Our Challenges: The “Before”

Miami Country Day School approached us with a request to transform their website to attract new parents and students who wanted to become a part of their community.

Although it showcased memorable moments of the school’s history, the old website was a bit static.

MCDS old website homepage

Information and photos were presented in the form of mosaics, an approach that was outdated and lacked an engaging touch.

Information and photos on old MCDS website

Our Solutions And Upgrades: The “After”

With our website redesign services, we kept the brand identity and colors and focused on conveying value, sparking interest and showcasing the community aspect of MCDS.

We added a video to the school’s homepage to show the unique scope of the school’s facilities, including the open sports and recreation areas.

The slogan on the homepage — “Every Student. Every Day. Everywhere.” — shows the school’s unique value proposition. Short and to the point, the messaging focuses on the unique qualities of every student and the school’s approach to help them reveal their potential.

MCDS new website homepage

We included diverse and actionable CTAs like “Take Action,” “Dive,” “Explore” and “Join” to raise interest and encourage the visitor to continue their journey from page to page.

CTAs on new MCDS website

To present the wide range of classes offered, we created modules for each, including vivid images and detailed descriptions for parents and students alike.

Modules on new MCDS website

Towards the bottom of the homepage, we added a testimonial section that features feedback from parents, students and teachers to help provide a glimpse into life at MCDS.

Testimonials on new MCDS website

We incorporated a 360 Virtual Tour, a drone video that showcases the campus and a colorful collection of photos showcasing the vibrant daily life at Miami Country Day School.

Virtual tour and drone video on new MCDS website

Our professional redesign of Miami Country Day School’s website brought a fresh and innovative look and feel with strong brand messaging across all pages. The dynamic media elements pull visitors in and offer a glimpse into the campus, programs and community that MCDS has to offer.

Get an estimate for a website like MCDSRequest A Quote

4. DSBLS

Website: https://www.dsbls.com/

The Client: DS BLS is an office technology and IT solutions company providing managed IT services, VoIP systems, copiers and printers to companies in New York and New Jersey.

Our Challenges: The “Before”

DS BLS approached us with a request to revamp their website’s outdated look to incorporate the latest trends in modern web design.

Their website at the time was simple and looked like a common template design. The grey background created a gloomy impression and didn’t encourage the visitor to explore the site further.

Old DSBLS homepage

The fonts and images were not unique, and many elements were lost among the dark colors and inconsistent typography.

VoIP products' presentation on the old DSBLS website

Product pictures were small and blurry, and the same “Learn More” CTA was used repeatedly across the site. The generic images and inconsistent branding elements left the company lost in a sea of competitors.

Business solutions on old DSBLS website

The site did include social proof in the form of company awards, but it was listed in an undistinguishable sequence of repeated elements. There were no award ceremony photos, testimonials, reviews or other engaging aspects.

Awards featured on old DSBLS website

Our Solutions And Upgrades: The “After”

With our custom website redesign services, we gave the site a fresh look and implemented consistent branding elements to strengthen brand recognition and increase engagement.

We kept the basic color palette but transferred it to a clean and elegant white-background layout that exudes professionalism.

Homepage on new DSBLS website

We changed the yellow that was part of the original color palette to more vibrant orange and red colors to grab attention through greater color contrast.

Color palette on new DSBLS website

We designed an entirely new format for product presentation, focusing on the advantages in comparison to similar products and listing details about important features.

Product comparison table on DSBLS new website

We strengthened the social proof by introducing a new section on company comparison metrics, to show the quality and value of DS BLS products and services, and build loyalty and trust.

Social proof on new DSBLS website

We also featured reviews by DS BLS partners and clients to enhance the company’s brand image and reputation.

Clients'comments on DSBLS new website

The high-quality SEO blog articles we implemented target audiences with industry-specific keywords, help the site rank in search engines and attract traffic and potential leads.

They focus on company and industry insights, provide business recommendations and serve to educate, motivate and inspire.

Blog section on new DSBLS website

Overall, we created a more attractive and engaging website design with ample white space, new functionalities, consistent branding elements and a dynamic product presentation.

The redesign presents DS BLS as a knowledgeable and reliable business partner focused on providing innovative office solutions.

Get an estimate for a website like DSBLSRequest A Quote

5. WinWinit

Website: https://www.winwinit.eu/

The Client: WinWinit is an Italian company that offers software services and solutions.

Our Challenges: The “Before”

With bland colors, inconsistent branding elements and a lack of engaging visuals, WinWinit’s website looked like a common template. It lacked value for the visitor, was unable to connect with the brand’s target audience and left visitors confused about the purpose of the brand.

Homepage on old WinWinit website

The layout was overwhelming to visitors because it displayed a large amount of information in a compressed design, which made the copy intimidating and difficult to digest.

Layout on old WinWinit website

Our Solutions And Upgrades: The “After”

We embarked on a complete website redesign to feature WinWinit as a company at the top of their industry, using consistent branding elements and clear messaging.

New homepage for WinWinit website

Our strong visuals and well-structured paragraphs makes the website more engaging and the content easy to skim.

Parahraph sections on new WinWinit website

We used custom iconography as a branding element to convey the company’s solutions, industries and resources.

Iconography on new WinWinit website

We also included information on WinWinit’s partners to build social proof and enhance their brand reputation.

Partners on new WinWinit website

Overall, the result is an attractive and functional website with modern, on-brand elements that speak to the company’s target audience. It is simple, engaging and results-driven.

An updated color palette, engaging visuals, user-friendly navigation and simple typography combine to elevate the brand’s image, along with an enhanced browsing experience for effective storytelling.

Get an estimate for a website like WinWinitRequest A Quote

Do You Need A Website Redesign?

Many design professionals compare redesigning a website to remodeling a house — every element must be carefully considered to fit harmoniously into the big picture and serve both aesthetic and practical purposes.

To analyze the performance of your current website and decide if you need a light refresh or a complete redesign, consider the following questions:

  1. Does your website reflect your brand’s mission, vision and values?
  2. Is your website in line with your marketing strategy?
  3. Does your website convert?
  4. Do your pages load in three seconds or less?
  5. Do you have a high bounce rate?
  6. Do your visitors think your site is outdated?
  7. Is your website ranking well on search engines?
  8. Is your website mobile-friendly and accessible across all devices?
  9. Are you lagging behind your competitors in terms of digital presence?
  10. Do you have new products or services that you would like to present in a new way?
  11. Does your current website follow the best practices for web design in terms of messaging, typography, visuals and social proof?
  12. Do you plan to rebrand by changing your company’s image, offering new products or services or targeting new markets?
  13. Are you satisfied with your current website platform, features and functionalities?

Key Takeaways On Our Website Redesign Services

Refreshing or redesigning gives your brand an opportunity to attract new customers, increase conversions and rank among the top brands in your industry.

Our website redesign services can increase your brand visibility, help you connect with your target audience and establish you as a modern leader.

Your business has something unique to offer. That’s why our experts follow a proven process to devise a custom strategy for your site that increases your digital presence and drives conversions.

At Digital Silk, our custom website redesign services include:

  • Website Redesign Strategy
  • UX & UI Design
  • Website Development
  • Rebranding
Ready To Redesign Your Website?Request a quote!Tell us about your project and let our experts give you recommendations.

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