All 37 Healthcare Marketing Statistics That Drive Results In 2025

Healthcare Marketing Statistics — Key Highlights

Digital dominates healthcare marketing, with over 72% of ad budgets spent online.
65% of patients search online before contacting a doctor.
Speed matters, with 91% of patients expecting a reply within 24 hours.

Healthcare marketing statistics reveal how companies in the industry promote their services, attract patients and build trust.

As the global healthcare and pharma advertising market approaches $44.56 billion in 2025, the competition for attention — and trust — is only growing.

This data-rich guide highlights key data points that show how marketing strategies are shifting and how healthcare brands can not only keep up, but lead.

Table of Contents

General Healthcare Marketing Statistics

With a market size of $13.31 trillion, healthcare is one of the world’s biggest industries and companies in it continue to invest heavily in marketing.

From digital ads to email campaigns and SEO, healthcare marketers are leveraging multiple channels to boost engagement and conversions.

Recent healthcare marketing statistics reveal a strong push toward online strategies, driven by patient behavior and shifting industry expectations:

72.2% of total media ad spending in the healthcare and pharma industry goes to digital ads.
Paid digital advertising is the marketing channel U.S. healthcare companies allocate the most of their marketing budgets to, at 12.5%. It’s followed by social media, at 11.5% and paid traditional advertising, such as print, TV and radio, at 9.5%.
A survey among healthcare marketers conducted in 2024 showed that 47.2% of respondents planned to increase their budgets compared to the previous year.
39.2% of conversions in the healthcare industry happen over the phone.
The average open rate for healthcare-related email campaigns is 41%.
The average conversion rate for email in the healthcare industry is 2.6%.
The average cost-per-click (CPC) on Google Ads for the health and fitness sector is $4.71.
There will be 1.77 billion users worldwide in the digital health market by 2029.
Over 70% of patients in the U.S. read online reviews when choosing a new doctor.
Additionally, 72% of patients only choose doctors with 4-star reviews or higher.
79% of healthcare providers planned to use website and SEO to reach more leads in 2024.
J.P. Morgan Research projects that the GLP-1 category, the name associated with weight-loss products like Ozempic and Wegovy, could be worth over $100 billion by 2030.
Consideration for Ozempic rose from 33% in February 2024, to 41% in July 2024, marking an 8% growth.
70% of healthcare professionals do not think that pharma representatives fully comprehend their needs or expectations. 62% think that these reps can add more value by showcasing relevant information and material.

What The Numbers Mean For You

Digital is where the money goes. With over 70% of healthcare ad budgets now spent online, a strong digital presence is no longer optional — it’s essential.
Patients are doing their homework. Reviews, search rankings and content all influence decisions before a patient ever reaches out. Your online reputation and visibility directly impact growth.
Email still delivers. With high open and conversion rates, healthcare email campaigns remain a reliable tool for nurturing patient relationships and driving action.
Pharma marketing must evolve. Providers want relevance, not sales pitches. Tailoring content to actual clinical needs builds stronger, more productive connections.

Real-World Results: How Digital Silk Supports Growth

At Digital Silk, we transform healthcare marketing strategies into measurable outcomes.

Our collaborations with healthcare organizations have led to significant improvements in digital presence and patient engagement.

ABC Senior Services

Digital Silk partnered with ABC Senior Services to revamp their digital strategy, focusing on brand awareness, lead generation and community trust.

The comprehensive digital transformation included:

Website redesign and conversion rate optimization (CRO)
Search engine optimization (SEO)
Organic and paid social media campaigns
Healthcare branding refresh

Results:

118.23% increase in user sessions
13.55% longer average time on page
9.8% reduction in bounce rate
Nearly 1 million Google search impressions
2,500+ referring domains earned through SEO efforts

OrthoEast

Following the merger of three orthopedic groups in New Jersey, OrthoEast needed a unified, lead-generating website to establish a strong online presence.

Digital Silk’s approach included:

Analyzing existing websites for content reuse
Developing a robust content and SEO strategy
Creating an integrated, user-friendly website

Results after 2 months:

150% increase in total users
138% boost in organic clicks
14.4% improvement in engagement rate
105% growth in average session duration

Need help with marketing your healthcare business? Schedule a consultation

Consumers Are Looking For Answers Online

The internet has become the first stop for many people seeking health information. Instead of immediately turning to doctors, they search online to understand symptoms, explore possible conditions and research treatment options.

This shift reflects a growing desire for quick, accessible answers and more control over personal health decisions. It’s reshaping how people engage with healthcare from the very beginning of their journey.

The data below highlights how strongly online research now influences the way people approach their health:

Around 7% of all Google searches are health-related, according to Google Health boss David Feinberg.
65% of people turn to Google before seeking advice from their doctor or other healthcare professionals.
1 in 5 Americans look up their condition on TikTok before turning to their doctor.
Americans most commonly turn to social media influencers for advice on anxiety (34%), weight loss (34%) and depression (33%).
50% of Americans have purchased a health product after seeing an ad for it on social media.
In Europe, 55% of people said they had turned to the web to find information related to injury, disease, nutrition, improving health, or similar.
Around 70% of healthcare marketing executives say their organization has a content marketing strategy in place.

What The Numbers Mean For You

Your audience is already searching. Build marketing strategies that answer real health questions across platforms like Google, TikTok and Instagram.
Social platforms are now health touchpoints. Invest in influencer partnerships and content that speaks to concerns like anxiety, weight loss and mental health.
Healthcare marketing statistics show SEO isn’t optional anymore. With most people Googling before they visit a doctor, ranking for the right terms is critical to getting noticed early.
Visual and mobile-first content wins. A growing share of health research now starts on social and mobile — meet users where they scroll.

Misinformation Online

While the internet has made health information more accessible, it’s also opened the door to widespread misinformation. Many people are exposed to inaccurate or misleading medical content, often without realizing it.

Trust in online sources remains low compared to traditional media, yet digital platforms continue to shape public understanding of health.

The following stats show how serious and far-reaching the problem has become:

73% of people in the U.S. have seen medical misinformation online.
Out of those who reported seeing medical misinformation on the web, 82% report doing so on social media.
27% of people in the U.S. said they trust their local TV news stations for health information a lot while 24% showed the same trust in national networks. Only 11% said they trust digital or online news a lot.
During the COVID-19 pandemic, misinformation reached up to 51% in posts associated with vaccines.

What The Numbers Mean For You

Your credibility is your currency. In a space flooded with misinformation, verified and well-sourced content helps set you apart and build trust.
Social media needs oversight. If you’re active on these platforms, monitor closely and ensure all shared content is accurate, up-to-date and backed by experts.
Trust is local. People still lean more on traditional media — partner with trusted community outlets to boost your credibility and reach.
The stakes are high. Inaccurate content can do real harm. Make sure your marketing doesn’t just sell — it also educates and protects.

Patients Expectations

Patients today expect more than just quality care — they want responsiveness, convenience and respect throughout their healthcare journey.

From timely communication to personalized experiences, meeting these expectations is crucial for building trust and loyalty.

The following statistics highlight the growing importance of patient-centered care:

When reaching out to a medical provider, 91% of patients expect a response within 4-24 hours after messaging them.
47% of patients leave medical practices due to unsatisfactory experiences.
81% of patients feel heard by their healthcare providers, indicating growing trust in health-related technology like AI, wearables and online health portals.

What The Numbers Mean For You

Fast response builds trust. With 91% of patients expecting a reply within a day, speed isn’t just courteous — it’s a competitive advantage.
Poor experience costs business. Nearly half of patients leave providers due to dissatisfaction, making service quality a direct driver of retention and revenue.
Personalization pays off. As more patients feel heard through tools like portals and AI, integrating tech into the care journey strengthens loyalty and brand reputation.
Every interaction matters. Marketing doesn’t stop at acquisition — consistent, respectful communication throughout the patient journey is key to long-term success.

Healthcare Social Media Marketing Statistics

Marketing in the healthcare industry increasingly takes place on social media, where providers connect directly with patients, share updates and build lasting trust.

Platforms like Facebook, Instagram and YouTube aren’t just for brand awareness — they’re driving real results in patient acquisition and education.

As healthcare companies invest more in digital outreach, understanding how these platforms perform is key to shaping an effective strategy.

Recent healthcare marketing data reveals how companies in the industry are using popular platforms to stay visible and competitive:

98% of healthcare marketers in the U.S. use Facebook.
The average engagement rate on Facebook for the healthcare industry is 1.9%.
Businesses in the healthcare industry post an average of 11.4 times a week on Facebook.
Healthcare companies are experiencing the highest weekly follower growth on Facebook, at 10.11%.
92% of healthcare marketers in the U.S. use Instagram.
The average engagement rate on Instagram for the healthcare industry is 5%.
Businesses in the healthcare industry post an average of 8.1 times a week on Instagram.
Carousels on Instagram generate the most engagement for healthcare companies, with an average engagement rate of 4.5%.
94% of healthcare companies in the U.S. use YouTube.

What The Numbers Mean For You

Facebook is still the top platform. With high posting frequency and strong follower growth, it remains a key space for engaging patients and building brand presence.
Instagram is more than just visuals. Its high engagement — especially through carousels — makes it a valuable tool for educational and promotional content alike.
Posting often works. Healthcare brands that post multiple times a week on both Facebook and Instagram are seeing higher engagement and audience growth.
Video is essential. With 94% of healthcare companies using YouTube, video content is now a core part of any serious healthcare marketing strategy.

Grow Your Healthcare Business Online With Digital Silk

Every healthcare brand wants more visibility, more patients and stronger loyalty — but getting there takes more than just being online. It takes strategy rooted in how people actually search, choose and engage with care today.

Healthcare marketing statistics give us a look at what patients respond to. But real growth comes from translating that into actions that set your brand apart — faster sites, better messaging and smarter outreach.

Digital Silk is a digital marketing agency that works with companies in various industries, including healthcare to build data-driven strategies that generate real-world results. We understand the specific challenges healthcare brands face and the importance of building patient trust.

Other services we offer include:

Contact our team, call us at (800) 206-9413 or fill in the Request a Quote form below to schedule a consultation.

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Jordan Park

With over 15 years of experience in performance and data-driven marketing, Jordan is passionate about creating and executing effective strategies that grow brands online. As the Marketing Director at Digital Silk, he leads a talented team of marketers who deliver high-quality campaigns across various channels and platforms. His experience in industries like Tech, SaaS, Blockchain & Process Manufacturing gives him a unique perspective and skill set in digital marketing.

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