California Branding Agency With A Global Portfolio

From Start-Ups To Fortune 500, We Partner With Brands Of All Sizes
  • P&G
  • Sony
  • NFL
  • Xerox
  • HP
  • NYU
  • Knopp
  • DoForms
  • Tecnam
  • Newater
  • Grenco science

California Brand Strategies & Logo Designs

Newater

Brand for strategy and Logo for Startup

Newater came to Digital Silk for a brand strategy and visual identity that defined their unique positioning and messaging.

Tecnam

Animated Logo Design & Communication

Digital Silk created a new logo and visual identity that truly stands out from the competition for this medication innovator.

Toyota

Animated Logo Design & Communication

Digital Silk created the Toyota Cares logo and communications strategy to help reinforce safety culture at all organizational levels.

Fieldedge

B2B Rebrand & Brand Guidelines

Digital Silk rebranded this B2B company and delivered Brand Guidelines that reinforced the use of consistent messaging, colors and typography.

eCombustible

Brand Foundation Makes a Statement

Renewable energy brand eCombustible made a big splash with a strong brand foundation and differentiation strategy provided by Digital Silk.

New Dev Rev

New Brand Gets Brand New Logo Strategy

Digital Silk brought the concept of New Dev Rev to life with a strong, clear brand strategy and visual identity.

Ready To Discuss Your Project?
REQUEST A QUOTE

California Branding Agency Services

California Branding Agency Case Studies

Boosting Brand Loyalty With
An International Rewards Program

Explore

Increasing Brand
Engagement & Conversions

Explore

Digital Strategies,
for Greater Brand Awareness

Explore

Types Of Strategies We Create​​​

Digital Strategies

Digital Strategies​​

Digital strategy is a research-based plan for your brand’s growth on digital platforms. It is the starting point for website, eCommerce and app design and development projects at Digital Silk.

The process involves your business overview, competitive and industry analysis, SEO research, KPIs and site planning – to name a few of the key components. As such, the digital strategy allows us to provide data-based recommendations and guidance throughout your project.

Brand Strategy​

Brand Strategy​

A brand strategy helps you optimize all facets of your brand identity to improve brand awareness, shape perception and increase customer loyalty.

Digital Silk’s brand specialists are seasoned professionals and university lecturers who have crafted brands as well as helped rebrand businesses in various industries, from consumer goods to B2B services and renowned global organizations.

Communication Strategy​

Communication Strategy​​

Struggling to communicate your unique value propositions? Are you investing in the right communication channels? Does your messaging vary depending on who creates it and where? Is your brand voice impersonal and difficult to relate to? Does your organization have protocols to streamline and optimize response to crises?

A communication strategy provides research- and data-based guidelines to optimize your brand messaging for better brand awareness and engagement.

01

The Process

How Our California Branding Experts
Build Strategies That Deliver Results


01nbsp;Kickoff Call
02Competitor Research
03Buyer Personas
04Brand Strategy Guidelines
Ready To Discuss Your Project?
REQUEST A QUOTE

The Pillars Of A Brand Strategy

How We Create An Authentic Brand Your Audience Wants To Engage With

Target Audiences

Target Audiences

To influence how your target audience reacts to and engages with your brand, we first need to understand their specific pain points and gain points. Your brand strategist will study your consumers’ behavior to recommend content they are most likely to respond to.

Brand Positioning

Brand Positioning

Brand positioning is the foundation of a brand strategy. It describes where your brand stands relative to competitors in the eyes of the target audience, as well as how you need to reposition it to elicit a desired response in your audience.

Brand Visual Identity

Brand Visual Identity

Humans need up to seven seconds to form an opinion about your brand. Their first impressions rely mainly on your brand’s visual elements, from the color palette to typography and image treatment.

Brand Messaging

Brand Messaging

Can brand-unaware users understand what you do within 3 seconds of landing on your website? Do your prospects know exactly what sets you apart from your top competitors? Standardizing your brand messaging helps you ensure clarity and build trust at each stage of the conversion funnel.

How We Build A Successful
Brand Communication Strategy

Communication Analysis​

Communication Analysis​​

Auditing your existing communication channels, protocols and message samples helps us determine our starting point, including areas for improvement.

Our communication strategists will review your website, social media channels, email campaigns, as well as interview you to determine the bottle necks to resolve and goals to achieve.

Communication Goals

Communication Goals​

Central to the communication strategy, like any strategy, are the set of specific, measurable, attainable, relevant and time-bound (SMART) goals. These serve as the north star for all efforts, a barometer for performance and provide insights that help you calibrate your communication strategy based on audience feedback.

Channels & Media Selection

Channels & Media Selection

Once we know how to use messaging to engage our target audience, we need to discover where to reach them. Putting your communication efforts into the right channels and content types helps you optimize your reach and the use of budget and resources.

Crisis Communication

Crisis Communication

How do you ensure a swift, unified and effective reaction to an unexpected event — be it a data breach, a corporate scandal or a natural disaster? Crisis communication is a set of simple protocols that define the key stakeholders and steps to follow when responding to crisis events.

We Partner With Our Clients To Drive Results

Expert Team Members


Results-Driven Proactive Approach


Streamlined Execution



Ready To Discuss Your Project?

REQUEST A QUOTE
+

Our California Brand Experts Have Won Top Industry Awards & Are Recognized Industry Experts

Appearances In Mainstream Media

  • Fox News logo
  • Bloomberg logo
  • CNN logo
  • adweek logo
  • reuters logo
  • CNBC logo
  • abc news logo
  • wcbs newsradio 880 logo