LA Branding Agency Conceptualizing & Designing Brands Worldwide

From Start-Ups To Fortune 500, We Partner With Brands Of All Sizes
  • P&G
  • Sony
  • NFL
  • Xerox
  • HP
  • NYU
  • Knopp
  • DoForms
  • Tecnam
  • Newater
  • Grenco science

Los Angeles Brand Strategies & Logo Designs

Newater

Brand for strategy and Logo for Startup

Newater came to Digital Silk for a brand strategy and visual identity that defined their unique positioning and messaging.

Tecnam

Animated Logo Design & Communication

Digital Silk created a new logo and visual identity that truly stands out from the competition for this medication innovator.

Toyota

Animated Logo Design & Communication

Digital Silk created the Toyota Cares logo and communications strategy to help reinforce safety culture at all organizational levels.

Fieldedge

B2B Rebrand & Brand Guidelines

Digital Silk rebranded this B2B company and delivered Brand Guidelines that reinforced the use of consistent messaging, colors and typography.

eCombustible

Brand Foundation Makes a Statement

Renewable energy brand eCombustible made a big splash with a strong brand foundation and differentiation strategy provided by Digital Silk.

New Dev Rev

New Brand Gets Brand New Logo Strategy

Digital Silk brought the concept of New Dev Rev to life with a strong, clear brand strategy and visual identity.

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Los Angeles Branding Agency Services

Los Angeles Branding Agency Case Studies

Boosting Brand Loyalty With
An International Rewards Program

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Increasing Brand
Engagement & Conversions

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Digital Strategies,
for Greater Brand Awareness

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Types Of Strategies We Create

Digital Strategies

Digital Strategies

A digital strategy aims to establish your brand’s presence or improve performance on digital channels, increasing brand recognition, conversion and engagement as a result.

At Digital Silk, we begin each web, eCommerce or app project by developing a detailed digital strategy where we analyze your business, brand strategy, competitors, target audience, industry landscape and explore online growth opportunities.

Brand Strategy

Brand Strategy

A brand strategy represents a foundational and long-term plan that encompasses your unique brand positioning, personality, mission, visual identity, and your target audience’s rational and emotional triggers – among other elements.

The strategy defines a set of guidelines to ensure consistency in brand presentation and messaging, ultimately resulting in achieving your long-term goals.

Communication Strategy

Communication Strategy

Businesses that struggle to communicate their unique value proposition and educate audiences on their offering typically see lower engagement on their digital channels which directly impacts their conversion rates.

A communication strategy is a research-based set of guidelines that govern how a business communicates their offering, competitive advantage and unique brand to both internal and external audiences. This encompasses key messaging samples, communication channels to leverage and even crisis communication protocols.

01

360° Brand Strategies To Grow Brands Online

Exquisitely Executed by a

Premium
Los Angeles Branding Agency


01Kickoff Call
02Competitor Research
03Audience Analysis
04Brand Strategy
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The Pillars Of A Brand Strategy

How We Create An Authentic Brand Your Audience Wants To Engage With

Target Audiences

Target Audiences

Brands that reflect their audience’s unique pain points, expectations and appeal to their emotional triggers in their brand messaging not only have higher conversion rates, but also retention.

Brand Positioning

Brand Positioning

Brand positioning determines where you stand in the competitive landscape and how consumers perceive your brand. It is the north star of your entire brand strategy and, as such, it informs your brand identity and messaging.

Brand Visual Identity

Brand Visual Identity

Consumers need less than seven seconds to form their first impression of your brand. Visual identity, including colors, typography and images, is one of the key factors that determine their verdict.

Brand Messaging

Brand Messaging

From taglines to website headers and social media bios, your brand messaging educates your audience on your offering and unique selling points. It directly impacts how prospects understand and perceive your brand.

How We Build A Successful
Brand Communication Strategy

Communication Analysis

Communication Analysis

Analyzing your existing communication channels and messaging helps us uncover information gaps, communication territories and other opportunities to explore.

Digital Silk’s communication strategists will review the channels you use, existing communication guidelines, taglines, business descriptions and content pillars both on your website and on your social media.

Communication Goals

Communication Goals

Based on the communication analysis and industry benchmarks, our strategists will define specific, measurable, attainable, relevant and time-based (SMART) goals and KPIs to track the performance of your new communication strategy.

This may include goals such as increasing brand visibility, improving customer retention, brand reputation, engagement and more.

Channels & Media Selection

Channels & Media Selection

Where is your audience most active and how do they use those channels?

We’ll identify the main communication channels to leverage and create guidelines for each to optimize the use of your resources while pursuing your SMART communication strategy goals.

Crisis Communication

Crisis Communication

The way your brand responds to a crisis, be it a corporate crisis or a natural disaster, can make or break the trust you’ve built with your customers.

When brands are too slow to react or provide an uncoordinated response to crisis events, they chip away at their brand reputation – a value that is difficult to recover.

Our communication strategies provide simple crisis communication protocols to optimize your audience and media-facing response to unexpected events.

We Partner With Our Clients To Drive Results

Expert Team Members


Results-Driven Proactive Approach


Streamlined Execution



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Our Los Angeles Brand Experts Have Won Top Industry Awards & Are Recognized Industry Experts

Appearances In Mainstream Media

  • Fox News logo
  • Bloomberg logo
  • CNN logo
  • adweek logo
  • reuters logo
  • CNBC logo
  • abc news logo
  • wcbs newsradio 880 logo