BCI Worldwide
Redesigning A Global Logistics Website From The Ground Up
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BCI Worldwide has spent 45 years as the installation and logistics partner behind FF&E for hospitality brands like Wynn, Marriott, MGM and Hilton, but its site didn’t reflect the scale of that track record.Â
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Digital Silk ran a full digital strategy and site-planning process before the web design, building a locations-first architecture and a portfolio built to tell each project’s story.Â
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Since launch, BCI’s site has expanded from 6 to 9 live location pages as the company entered new markets like Bangkok and the Philippines.Â
The Challenge
BCI Worldwide has spent 45 years as the global installation and logistics partner behind the furniture,
fixtures and equipment for major hotel, resort and casino brands.Â
fixtures and equipment for major hotel, resort and casino brands.Â
A Dated, Hard-To-Update SiteÂ
The previous site had a dated layout, minimal imagery and was difficult for BCI’s team to update.
A Portfolio That Didn’t Reflect The Scope Of Their WorkÂ
The site didn’t showcase BCI’s project portfolio in a way that reflected the scale of its work across major hospitality brands.
No Clear Structure For A 9-Office Global FootprintÂ
With nine offices worldwide, the site had no structure built around location, expertise or completed work.
The Solution
We started with research, by mapping BCI’s audience and global footprint to figure out how
a custom, brochure-style website could still build credibility and drive growth.Â
a custom, brochure-style website could still build credibility and drive growth.Â
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A Locations-First ArchitectureÂ
We built a locations-first site structure with a dedicated page for each of BCI’s global offices. Each page can scale independently as BCI enters new markets. -
A Portfolio Built Around Project StoriesÂ
We built the portfolio to tell each project’s story instead of listing it as a line item, featuring work like The Londoner Cotai and The Cooper. -
One Positioning Line Across Every PageÂ
We anchored the site around a single line, “Where Precision Meets Excellence in FF&E,” tying every section back to one point of accountability across BCI’s global logistics work. -
A Stat-Driven Homepage And Service GridÂ
We opened the homepage with a stat-driven hero (45+ years, 2,000+ projects, 9 locations, 1.5M rooms installed), a six-service grid and a scrolling client logo wall featuring brands like Wynn, Marriott, MGM and Hilton. -
A Four-Step Process Built Around BCI’s BLMP PlatformÂ
We built a “How It Works” section that outlines BCI’s process in four steps, tied to BCI’s own BLMP platform. This gives prospective clients a clear view of how a project moves through BCI’s system from start to finish.Â
The Results
Since launch, BCI’s digital footprint has grown alongside the business:Â
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9 Live Location PagesUp from 6 at launch, covering new markets like Bangkok and the Philippines
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A Locations-First ArchitectureEach office gets its own dedicated, scalable page
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A Portfolio Built On Project StoriesFeaturing work like The Londoner Cotai and The Cooper
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One Positioning Line Across Every Page“Where Precision Meets Excellence in FF&E,” tying every section to one point of accountability
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