GALLERY SYSTEMS
Consolidating Three Brand Sites Into One Category-Leading Domain
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Gallery Systems ran three brand lines — Gallery Systems, ArtSystems and ArtBinder — across three disconnected legacy sites, each with thin content and no shared SEO strategy, while organic keywords fell 89% in a year and Domain Rating dropped from 62 to 45 in two months.
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Digital Silk made one decisive call: consolidate all three into a single SEO-strong domain so equity, content and credibility compound in one place instead of splitting three ways.
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The rebuilt site pairs that unified technical foundation with an elevated, editorial design sensibility drawn from the museums and galleries it serves — SaaS clarity in the visual language of the cultural sector.
The Challenge
Three Disconnected Sites, Three Diluted Signals
Gallery Systems, ArtSystems and ArtBinder each ran on separate legacy sites with thin content and no shared SEO strategy. Every piece of content, every backlink and every ounce of authority was split three ways rather than compounding in one place.
Organic Visibility In Freefall
Organic keywords dropped 89% in a year, from 2,720 to 305. Indexed pages fell 61%. Domain Rating went from 62 to 45 in the space of two months. For a business whose buyers research extensively before ever requesting a demo, that trajectory was a commercial problem, not a technical one.
A Premium Product On Non-Premium Sites
Gallery Systems’ suite is trusted by institutions that hold national collections. The sites it lived on didn’t look or feel premium, and with institutional buyers — curators, registrars, museum directors — that gap actively undercut credibility.
Four Audiences With Genuinely Different Needs
Buyers range from institutional collections staff to commercial galleries, art dealers and private collectors. The fragmented structure gave none of them a coherent route to the product built for them.
Three Sites Structured Nothing Alike
The three properties had been built separately and organized on completely different logic. Merging them into one coherent, UX-optimized architecture was the hardest part of the engagement, and the reason site planning carried more weight here than in a typical rebuild.
The Solution
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The Key Decision: One Domain, Not Three
We consolidated three separate brand sites into a single unified domain so content, link equity and credibility accumulate in one place. Every article, case study and product page now strengthens the same asset instead of competing with two siblings for the same search terms. -
Brand Strategy & SEO Audits First
We ran brand strategy work alongside SEO audits of all three properties before touching design, establishing what needed to survive consolidation, what was causing the visibility collapse, and how the three brand lines should relate to one another under one roof. -
Site Planning & Architecture Across Three Structures
This was the most demanding part of the build. Three sites organized on entirely different logic had to become one navigable structure without losing the distinct identity of each product line. The result routes four audiences — museums, galleries, private and special collections, and artist estates — to the right solution while keeping TMS Suite, ArtSystems and ArtBinder legible as separate products within one ecosystem. -
An Editorial Design Sensibility, Not An Enterprise One
We deliberately designed away from the standard enterprise software look. The site borrows the visual language of the institutions it serves — generous imagery of collections and conservation work, editorial pacing, restrained typography — while keeping SaaS-level clarity in how the products are explained. That combination is what lets the site read as a category leader rather than another vendor. -
A Content Ecosystem That Compounds
We built the resource architecture the previous sites lacked: articles, client case studies, guides and webinars, organized into browsable categories so the domain accumulates topical authority in collections management over time rather than publishing into a void. -
Credibility Built Into The Structure
Proof is placed where buyers look for it: institutional client names, named testimonials from curators and database managers at Aberdeen, the Blanton and the Royal Ontario Museum, and security credentials including ISO/IEC 27001 certification with FedRAMP compliance available.
The Results
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3 Sites Into 1 Domainso content and link equity compound in a single place instead of splitting three ways
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4 Audience Routesmuseums, galleries, private and special collections, and artist estates, each reaching the product built for them
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A Unified Content Ecosystemarticles, case studies, guides and webinars building topical authority on one domain
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An Editorial Design Systemdrawn from the cultural sector it serves, positioning the suite as a category leader rather than a vendor
1,000+ Completed Projects
Harlem School Of The Arts’ Digital Platform
Harlem School of the Arts needed a site that matched the energy of its programs, with an outdated, non-responsive design making class registration difficult and weak SEO limiting who could find it at all.
We delivered a vibrant, mobile-first design with restructured navigation, technical SEO improvements, ADA compliance, and clear conversion funnels for registration, ticketing, inquiries and donations.
In the first 90 days post-launch, the site drew over 13K new users, lifted organic traffic 43% with 759 new backlinks, and saw engagement times 3x higher on organic than direct traffic.
International Cinema Lighting Society’s Member Platform
ICLS is the first and only international organization representing the cinematic lighting community, but its site didn’t convey that global reach, and dated navigation made membership benefits hard to understand.
We redesigned the site around clear conversion funnels with well-defined membership tiers, added a comprehensive video library and educational resources, and built a platform where members can share expertise with each other.
In the two months after launch, returning users rose 41.6%, new users rose 21.1% and organic sessions grew 59%.
Portland Public Library’s Community-First Redesign
Portland Public Library had the content but not the structure. Programs, events and resources were hard to surface, navigation had accumulated inconsistently over years, and keeping content current took more effort than it should.
We restructured the information architecture around how visitors actually search, built accessibility in from the start, created clear pathways to event registration and program participation, and delivered a modular CMS the internal team can run without developer support.
Comparing the five weeks after the February 2026 launch to the previous period, average engagement time per active user rose 47.82% and average engagement time per session rose 18.38%.
Northwestern Medill’s Five-Audience Strategy
Medill served five distinct audiences through one platform and converted at just 0.60%, with bounce rates of 61.98% overall and 86.32% on paid traffic, and desktop pages loading in 3.4 seconds.
We audited six peer institutions, built a school-wide UVP plus program-specific value propositions, defined 10 landing page designs, and restructured the sitemap around how audiences actually search and apply.
The engagement carried strategy through to a full redesign with five distinct audience journeys and a stat-driven homepage built on a scalable template system.
AUBG’s World-Class University Rebuild
AUBG’s 2014 site ran on outdated technology unsuited to an audience that was over 70% mobile, carrying duplicate page titles across every course page, 65 broken pages, 1,321 broken backlinks and a failing 33/100 page speed score.
We ran a five-step process benchmarked against peer universities, delivering a custom multilingual WordPress build with an accessibility toolbar, Technolutions Slate CRM integration, and a rebuilt SEO foundation resolving the broken links and Core Web Vitals failures.
Since launch, Domain Rating is up 10.3%, top-3 keyword rankings up 197% and estimated organic traffic value up 79%.
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