Jackson Rancheria Casino Resort
A Website Redesign Built To Drive Engagement
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Jackson Rancheria Casino Resort needed a website that showcased its gaming, dining and hospitality offerings clearly and gave both new and returning visitors a reason to keep exploring.
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Our team redesigned the site with a focus on navigation, promotion visibility, mobile experience and a CMS the internal team could keep current without outside help.
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In the first 30 days after launch, the site had 32,000 active users, 91,000 page views and a +63.7% increase in key events.Â
The Challenge
The previous site was getting in the way more than it was helping. For a property competing in
an increasingly crowded Northern California market, that was a real problem.
an increasingly crowded Northern California market, that was a real problem.
Navigation Made Things Hard To Find
Gaming info, dining options and promotions were all there, but users had to work to get to them. The structure did not reflect how guests think about a casino resort visit.
Promotions Were Not Doing Their Job
Promotions drive visits. The site was not giving them the prominence they needed, which meant one of the most effective tools for driving foot traffic was being underused.
The Mobile Experience Was Falling Short
Mobile traffic was growing and the site was not meeting it. Usability on smaller screens needed significant improvement.
The Internal Team Could Not Move Fast Enough
A casino resort runs on frequent content changes, such as new promotions, updated menus and seasonal events. The CMS made that harder than it needed to be.
THE SOLUTION
We built the new site around two things. We made it easy for guests to find
what they want and easy for the team to keep the content fresh.
what they want and easy for the team to keep the content fresh.
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Simplified Navigation & User Experience
We restructured the site architecture around the four paths guests care about most, including Play, Stay, Dine and Promotions. We reduced the clicks required to reach key information and introduced clear calls to action across every major page. -
Promotion-Driven Homepage & Content Strategy
We designed a dynamic homepage built around rotating promotions, Dreamcatchers club features and highlighted experiences. We added dedicated landing pages for major promotions and events so high-impact content could stand out. -
Mobile-First Experience
We built the entire experience to perform on mobile first and ensured responsive design, mobile-friendly navigation, fast load times and smooth browsing across every device. -
Engagement-Focused Features
We integrated real-time promotion visibility, high-impact visuals and flexible content modules that support frequent updates. We structured the page content to encourage interaction through clear CTAs and clickable content blocks throughout. -
SEO & Technical Foundation
We implemented SEO best practices across page structure, metadata and content hierarchy. We built keyword-focused landing pages to improve discoverability for high-intent searches and optimized site performance for speed and indexing. -
Scalable CMS & Content Flexibility
We delivered a CMS that gives the internal team real control. Promotions, hotel and RV park content, dining menus, new games and experiences can all be updated quickly without development support.
The Results
In the first 30 days after launch, the site experienced:
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32,000active users
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91,000page views
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+63.7%increase in key events
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12,000+click interactions
A More Immersive UX For Barton G
Guests already knew Barton G for immersive restaurants and standout events, but the old website did not bring that same energy online.
Our team redesigned the site with a cleaner structure, stronger visuals and clearer paths for reservations, inquiries and event leads.
We supported the relaunch with a broader marketing campaign, helping traffic rise 207% and engagement increase 334% within six months.
Interactive Website Design For Ventura Foods
Ventura Foods needed a more modern website that made information easier to find and better reflected the brand’s UVP.
We simplified the site structure, improved navigation and added a hero video, subtle interactive elements and a chatbot to guide visitors more effectively.
We also refreshed their YouTube presence with a redesigned channel layout, custom thumbnails and a focused ad strategy that grew subscribers from 650 to more than 70,000 and exceeded monthly view goals by 80% in six months.
Glenwood Snacks’ Retail Platform Redesign
Glenwood Snacks had outgrown its Squarespace site and needed an eCommerce experience that made the products look as premium as they are.
Our team built a custom WooCommerce platform with a visual-first design, separate retail and wholesale buying paths and a subscription model that supports repeat orders.
We also connected automated invoicing, shipment tracking and Stripe payments to streamline fulfillment and keep the backend running efficiently.
Jeptha Creed Distillery’s Engaging UI
PaPaw’s Ridge is a new bourbon brand from Jeptha Creed Distillery, a women-owned distillery known for its Kentucky-grown bourbons distilled on-site.
Our experts designed a landing page that shares the heartwarming story behind the name, reflects the brand’s feel-good, family-owned character and introduces the product with better visuals and clearer messaging.
We also developed a full digital strategy, rebuilt the site architecture and created a modern interface that supports stronger brand positioning and clearer user journeys.
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