Jackson Rancheria Casino Resort
A Website Redesign To Support Engagement
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Jackson Rancheria Casino Resort needed a website that showcased its gaming, dining and hospitality offerings clearly and gave both new and returning visitors a reason to keep exploring.
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Our team redesigned the site with a focus on navigation, promotion visibility, mobile experience and a CMS the internal team could keep current without outside help.
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In the first 30 days after launch, the site had 32,000 active users, 91,000 page views and a +63.7% increase in key events.
Jackson Rancheria Casino Resort
The Challenge
The previous site was getting in the way more than it was helping. For an entertainment property
competing in an increasingly crowded Northern California market, that was a real problem.
competing in an increasingly crowded Northern California market, that was a real problem.
Navigation Made Things Hard To Find
Gaming info, dining options and promotions were all there, but users had to work to get to them. The structure did not reflect how guests think about a casino resort visit.
Promotions Were Not Doing Their Job
Promotions drive visits. The site was not giving them the prominence they needed, which meant one of the most effective tools for driving foot traffic was being underused.
The Mobile Experience Was Falling Short
Mobile traffic was growing and the site was not meeting it. Usability on smaller screens needed significant improvement.
The Internal Team Could Not Move Fast Enough
A casino resort runs on frequent content changes, such as new promotions, updated menus and seasonal events. The CMS made that harder than it needed to be.
The Solution
We built the new site around two things. We made it easy for guests to find
what they want and make it easy for the team to keep the content fresh.
what they want and make it easy for the team to keep the content fresh.
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Simplified Navigation & User Experience
We restructured the site architecture around the four main user journeys, including Play, Stay, Dine and Promotions. Our team reduced the clicks required to reach key information and introduced clear calls to action. -
Promotion-Driven Homepage & Content Strategy
We designed a dynamic homepage with rotating promotions, Dreamcatchers club features and highlighted experiences. -
Mobile-First Experience
We built the entire experience to perform on mobile first and ensured responsive website design, mobile-friendly navigation, fast load times and smooth browsing across every device. -
Engagement-Focused Features
We integrated real-time promotion visibility, high-impact visuals and flexible content modules that support frequent updates. Our experts structured the page content to encourage interaction with clickable content blocks. -
SEO & Technical Foundation
We implemented SEO best practices across page structure, metadata and content hierarchy, while improving their digital marketing and organic search performance. We built keyword-focused landing pages to improve discoverability and optimized the site’s performance. -
Scalable CMS & Content Flexibility
We delivered a CMS that allows for quick updates to promotions, hotel and RV park content, dining menus, new games and experiences.
The Results
In the first 30 days after launch, the site experienced:
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32,000active users
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91,000page views
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+63.7%increase in key events
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12,000+click interactions
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