keona health hero
Keona Health Website Redesign

Growing Organic Traffic
By 42% Through Strategic Optimization

  • Keona Health faced messaging, navigation, and conversion challenges with B2B leads.
  • We optimized messaging, improved navigation, and enhanced design for a better user experience.
  • This approach led to a 42.50% improvement in organic search, resulting in enhanced discoverability and user engagement.
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keona health website redesign case study

The Challenge

Messaging obstacles, navigation issues and conversion barriers prevented the brand from conveying their unique value proposition, offering and engaging user experience and driving B2B leads.

keona-health-stacked-3B

Messaging Obstacles

Keona Health’s unique value proposition was hindered by unclear messaging, making it challenging for website visitors to understand the benefits of the brand’s AI intelligent patient self-scheduling software.

Navigation Issues

The website posed navigation challenges, which resulted in low time on site and limited traffic, signifying a poor user experience.

Conversion Barriers

The cluttered copy and confusing navigation elements presented significant barriers to conversion, preventing the effective capture of B2B leads.

keona health solution

THE SOLUTION

We revamped messaging, navigation and web design
to overcome challenges and grow traffic.

Some of our deliverables included:

  • Optimized Messaging for Clarity

    To address the issues of unclear messaging and cluttered copy, we refined Keona Health’s value proposition and created compelling messaging that resonated with the target audience.

  • Improved Navigation for User Experience

    We redesigned the navigation system to make it more user-friendly, ensuring that prospective users could easily find the information they needed.

  • Keyword Messaging & Planning

    Our team conducted comprehensive keyword research and optimized the site for search to improve search engine visibility.

  • Landing Page and Navigation Design

    We designed and implemented a visually appealing and user-friendly landing page, incorporating new navigation features to enhance the overall user experience.

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keona health solutions-2

The Results

After one year, our strategies resulted in:

Organic search
increase by

42.5 %

offering Keona long-term sustainability.

Session duration
increase by

104 %

through more engaging content.

Time On Page
increase by

43.5 %

improving the likelihood
of conversions.

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