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Full-Service Branding Agency

Work with a top-rated branding agency to boost brand awareness, create consistency across channels and reach your audience through results-driven strategies and solutions.

  • Boost Your Brand Awareness
  • Resonate With Your Audience
  • Instil Trust & Credibility
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Branding Services

Work with our award-winning design team to bring your brand to life or grow your brand across channels through custom strategies, logo design, brand naming and more.

Brand Strategy

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Utilize our proven brand strategy process to grow your brand both online and offline.

Logo Design & Style Guide

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Drive brand awareness with a connected brand identity and instantly recognizable logo design.

Brand Naming

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Create a unique and memorable name for your brand with our thoughtful, insight-led and market-driven approach to brand naming.

Brand Package Designs

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Influence purchase decisions in seconds with our expert package design solutions.

Professional Rebranding Services

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Refresh or overhaul your brand with our professional rebranding services.

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Enhance Your Branding With Digital Silk

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OUR CLIENTS

Reliable Digital Branding Agency

We partner with organizations of all sizes to deliver measurable results across industries.

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Babies R Us
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Rollink
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EV Universe
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Northwestern University
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IBM
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Buddha Brands
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Paul Stuart
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Spar & Bernstein
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Sony
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NewDevRev
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Dognomics
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Mitsui Plastics
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Puma Energy
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Xerox
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Enchant Christmas
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Grenco Science
OUR WORK

Featured Projects

See our branding and design teams in action with recent projects in our portfolio below.
Featured
  • EV Marketplace Branding

    Establishing brand positioning and strengthening brand identity for an innovative electric vehicle marketplace
  • Pub Crawl & Events Branding

    Building brand awareness through on-brand design and messaging solutions
  • Automotive Rebranding

    Crafting brand collateral to drive brand recognition and alter perceptions across touchpoints
  • Brand Naming & Design

    Repositioning a warehouse operations management brand through a full suite of rebranding services
  • Creating A Fresh Brand Identity

    Building a brand with brand naming, logo design and graphic design solutions
  • Extensive Brand Architecture

    Combining a system of healthcare brands under one roof to deliver a synergized brand identity
  • Positioning A Brand For Digital Growth

    We helped EV Universe create and develop its brand positioning and identity to stand out as a new marketplace and knowledge hub for used electric vehicles.

    We launched this brand with targeted messaging, a custom-designed logo, a vibrant color palette and custom brand guidelines to ensure brand consistency and growth online.

  • Delivering Growth Through Brand Design

    We helped San Francisco-based event company CrawlSF create an all-new logo and visual identity to support its brand growth.

    We helped CrawlSF express their “Experience Francisco Like a Local” promise through visual design, messaging and website launch.

  • Rebranding To Realign Brand Values

    We rebranded automotive company Frontier Auto Parts, crafting a strong, distinctive identity that drives associations of efficiency and reliability.

    Our team crafted branded assets to boost recognition across touchpoints. Wall graphics, employee uniforms, van design and even stationery were designed to align with the new branding efforts.

  • An End-To-End Brand Transformation

    We helped KPI Solutions, a warehouse operations management company, reposition its corporate brand.

    To achieve this, our team created a differentiating brand name, updating from KPI-S to OPTO.

    We also created Opto’s logo and envisioned various uses of its revamped visual identity through a conceptual mood board.

  • Complete Brand Overhaul

    We delivered an extensive, dynamic brand overhaul for Capixa, a startup specializing in small business funding.

    Our challenge was to craft a compelling new brand identity, complete with a catchy name, custom logo and captivating graphics.

    Leveraging the diverse talents of our team, from brand strategists to content marketers, we aimed to develop a straightforward yet supportive lending brand, appealing to a broad customer base.

  • Connecting A Portfolio Of Brands

    We helped TRC Healthcare, a leader in continuing education in the healthcare space, create and organize a cohesive visual language used across their large and expanding portfolio of brands.

    Our brand strategy, brand architecture and brand visual design services combined to help set the brand up to scale.

Our Working Process

Explore our branding process to see the pathway we take to drive growth for brands of all sizes.

Meet With Our Branding Experts

Request a brand audit and custom recommendations from our branding specialists.

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OUR INDUSTRIES

Top Branding Agency For Brands Across Industries

Our diverse portfolio of clients stretches across brands and industries.

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Corporate Branding

We provide brand design, brand strategy, and brand positioning for corporate brands of all sizes.

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Hotel Branding

We offer custom design, strategy, brand guidelines and more for large hotel chains, boutique B&B’s and everything in between.

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eCommerce Branding

We deliver custom brand strategy and design to eCommerce brands both large and small, whether 100 products or 10,000.

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Healthcare Branding

We create custom branding strategies for hospitals, urgent care centers, private physicians and more.

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Construction Company Branding

Our experts deliver custom brand design strategies and design for construction brands across the globe.

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We provide brand design, brand strategy, and brand positioning for corporate brands of all sizes.

branding-industry-hotel

We offer custom design, strategy, brand guidelines and more for large hotel chains, boutique B&B’s and everything in between.

VIEW HOTEL BRANDING
branding-industry-ecommerce

We deliver custom brand strategy and design to eCommerce brands both large and small, whether 100 products or 10,000.

branding-industry-healthcare

We create custom branding strategies for hospitals, urgent care centers, private physicians and more.

VIEW HEALTHCARE BRANDING
branding-industry-construction

Our experts deliver custom brand design strategies and design for construction brands across the globe.

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Branding Agency Insights

The Benefits Of Branding

The benefits of branding on customer behavior and business outcomes are unmistakable. When done well, branding can boost recognition, support word-of-mouth promotion and drive customer loyalty.

Whether creating a brand strategy to propel early brand growth or rebranding your business to meet new targets and audiences, we’ll explain the in’s and out’s of branding and the benefits a branding agency can bring your business.

Plus, see top branding tips and examples from brands who got it right.

The benefits of branding on customer behavior and business outcomes are unmistakable. When done well, branding can boost recognition, support word-of-mouth promotion and drive customer loyalty.

Whether creating a brand strategy to propel early brand growth or rebranding your business to meet new targets and audiences, we’ll explain the in’s and out’s of branding and the benefits a branding agency can bring your business.

Plus, see top branding tips and examples from brands who got it right.

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Digital Silk creates custom brand strategies.
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What Is Branding?

Branding is the process of creating a unique and distinctive identity for a product, service, company or individual in the minds of consumers.

It involves the strategic use of various elements, such as a name, logo, design and messaging, to differentiate and position the entity in the marketplace.

The Benefits Of Branding

The goal of branding is to attract and win over the minds of target audiences, help them recognize and remember your brand more easily, boost trust and credibility and build a loyal customer base.

Working with a branding agency can help you:

1. Drive Brand Recognition

Every detail of your brand identity has an impact on recognition, from color palettes to logo designs.

By analyzing and researching what attracts and retains your target audience, you can make informed branding decisions that develop an instant connection between your brand and potential consumers.

2. Trigger Word-Of-Mouth Promotion

A recently published Statista survey found 37.6% of respondents had been influenced by word-of-mouth (WOM) on their final decision for dining out, while 33.1% had made an electronics purchase based on WOM.

Branding can build a brand image that a select target audience will share with their friends, family and colleagues, building leads that a more likely to convert than those gained via other channels to market.

3. Boost Customer Loyalty

Did you know that a 5% increase in customer retention results in at least a 25% rise in profits?

Branding is a key driver in retainer customers and creating long-lasting relationships with loyal leads that convert.

Infographic stating a 5% customer retention increase leads to a 25% rise in profits

4. Build Trust

Building on customer loyalty, trust is essential in retaining consumers and attracting a new audience.

Acting with authenticity and transparency, branding methods such as storytelling, messaging and employer branding can create a culture of trustworthiness.

5. Increase Credibility

While the value and user experience of a product or service are key players in building credibility, the branding that comes with it is just important.

Branding strategies drive credibility in multiple areas, from supporting a high-quality online offering with testimonials and portfolios to developing a strong brand identity that matches customer opinions and values.

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7 Top Branding Tactics

There are seven top tips that all brands can follow to extend brand presence and deliver measurable results:

  • Analyze customer pain points: Conduct surveys or research key performance indicators (KPIs) like conversion rates to discover which aspects of your brand fail to resonate with your target audience.
  • Highlight client testimonials: Add social proof and written testimonials to your website and branding collaterals to boost credibility and drive trust in your products or services.
  • Build audience understanding: Create videos, social media content, blogs and other forms of content to make your audience aware of your brand goals and UVPs.
  • Focus on employer branding: Foster a positive employee culture by working towards a common mission, introducing work benefits and supporting individual growth within your business.
  • Display authenticity: Tell your audience the truth in a tone of voice that matches your brand values and targets to increase brand credibility and eventually loyalty.
  • Produce cross-channel consistency: Develop brand recognition by using the same branding and design elements (like color, logo and typography) across your branding collaterals.
  • Showcase your storytelling: Drive a connection between your brand and your audience through compelling brand storytelling in your messaging and designs.

Our branding experts at Digital Silk combine tried-and-tested tactics and ground-breaking methodologies for all of our projects. Interested in hearing more about our branding services? Contact our team today.

Brand Examples We All Know

Having discussed the benefits of branding and some key tactics, let’s look at a trio of brands who got it right.

1. Apple

Apple is one of the world’s most recognizable and favored brands. In a saturated technology market, how has Apple used branding to stand out from the crowd?

  • Brand positioning: Apple has positioned itself as an innovator, in turn fostering a consumer desire for its groundbreaking products.
  • Brand identity: Apple balances the use branding to promote progress, staying ahead of the curve to remain relevant. With consistent core and distinct values to harness a unique brand identity.
  • Brand loyalty: Apple promotes its product quality, customer experience and emotional connection to its consumers to harness unmistakeable brand loyalty.
Apple's website homepage as top-level branding example
With sleek visuals and clear messaging, Apple’s website highlights its brand strategy and approach.
[Source: Apple]

2. Coca-Cola

Beverage giant Coca-Cola has a history stretching back to 1886, but how does the company continue to gather such popularity in comparison to rival drinks products?

  • Brand messaging: Coca-Cola claims to “refresh the world and make a difference,” in turn displaying a message that connects with consumer desires across the globe.
  • Brand identity: Coca-Cola uses branding to promote an emotive identity and set of lifestyle values that entice customers to join the Coca-Cola community.
  • Brand recognition: Coca-Cola specializes in enhancing the visibility of their brand to support wider awareness and recognition, whether through product placement, celebrity endorsements or collectible memorabilia.
Coca-Cola is famous for its advertizements that promote energy and excitement, including this from 2021. [Source: Coca-Cola via YouTube]

3. Quorn

Meat-free alternative brand Quorn has gained considerable popularity through the unique value its brand offers consumers:

  • Brand values: Quorn’s values promote environmental sustainability and healthy lifestyles, and authentic opinion that is shared by their core customers.
  • Brand positioning: Quorn positions itself as a meat-free market leader, targeting its brand at a well-researched target audience who are unable to eat meat or wishing to cut down due to health or environmental reasons.
  • Brand marketing: Quorn uses famous athletes to promote the health aspects of its products, as well as a carbon footprint packaging label to highlight its positive environmental impact.
Quorn's packaging as a branding example
Quorn’s packaging highlights the product’s health benefits and meat-free nature as key selling points.
[Source: Quorn]

Build Your Brand With Digital Silk

At Digital Silk, we take brands to the next level.

As a full-service digital agency, we manage your branding solutions from end to end. Our central branding services include:

  • Branding strategy
  • Brand naming
  • Brand book & style guide design
  • Logo design
  • Packaging design
  • Digital branding

We follow a trio of key values and differentiators here at Digital Silk to ensure we deliver measurable results:

  • Project ownership
  • Transparency
  • Dedicated digital strategists

Contact our team or fill in our Request a Quote form and you can receive a free, custom quote and consultation for your next project.

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Branding Agency FAQs

A branding agency is a professional services provider that helps businesses create, develop and manage their brand throughout different stages of its lifecycle.

Branding agencies craft brand strategies to ensure a solid foundation for the brand and to influence and shape brand identity. With their focused expertise, branding agencies aim to create a distinct and memorable brand presence that resonates with consumers and drives results.

The primary focus of a branding agency is to shape consumer perception of a brand. To achieve this, they typically offer:

  • Brand strategy
  • Brand activation
  • Logo design
  • Visual identity design
  • Brand book and guidelines
  • Rebranding services

A branding agency’s expertise and offerings typically extend beyond simple design elements. A team of seasoned branding experts craft powerful brand and visual stories that drive audience connection with a brand to ultimately boost brand loyalty.

A high-quality branding agency is one that will drive measurable results for your business.

Leaning on mastered methodologies, a team of seasoned professionals and carefully crafted brand strategies, a high-quality branding agency will set and meet targets such as building brand awareness and fostering brand loyalty.

Depending on the scope and the unique requirements of the project, the cost of hiring a branding agency can range from $5,000 to $25,000.

While $5,000 can get you a custom logo design, a full-service branding solution that includes brand strategy, custom logo design, brand book and style guidelines will set you back $25,000.

A branding project can take anywhere from 2-6 months to complete, or longer for more extensive projects.

Brand management is an ongoing solution that can help you continue to grow your brand, even after your strategy, logo design or other initial branding deliverables have been put in place.

Follow these steps to choose the best branding agency for your project:

  1. Specify your branding goals and the services you need, such as brand strategy, logo design or brand activation and management.
  2. Research agencies that have relevant expertise and an excellent portfolio that aligns with your brand vision.
  3. Meet with each agency to get to know the team members who will work on your project and learn about their processes. Ask important questions about how the agency communicates with partners and measures success.
  4. Choose the agency that has the capability to deliver your project while maintaining a healthy and cohesive partnership.
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  • Brand Strategy
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  • UI & UX Design
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  • Marketing Strategy
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