Houston Website Design Company

Houston Website Design Agency Delivering​

Results-Oriented, Functional Web Design​

From Start-Ups To Fortune 500, We Partner With Brands Of All Sizes
  • P&G
  • Sony
  • NFL
  • Xerox
  • HP
  • NYU
  • Knopp
  • DoForms
  • Tecnam
  • Newater
  • Grenco science

Recent Website Design Houston Launches

Custom B2B & B2C Websites Engineered To Perform
Tecnam

Motion Graphics Exploratory Site

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Cool animations help this aviation site takeoff

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Knopp

Biotech Engineering Website

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Cutting-edge website design provides targeted experiences for different user segments

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MCDS

Private School Website

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Educational site maximizes conversions with a dynamic design

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Archon

B2C Ecommerce Site 

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Archon flexes its muscles with an interactive eComm site

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Sony

B2C Website that Delights

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Creating a rewarding experience with a fresh, simple website design

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B&O

High Tech eCommerce Site

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A simple sales funnel enhances the user experience

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FieldEdge

Dynamic Website Design

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B2B website design focuses on lead generation

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DSBLS

B2B Custom Website

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Clean user flows help drive B2B leads for IT company

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Paul Stuart

Retail Ecommerce Site

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Fashionable website design drives more online revenue

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Liberty GL

Global B2B Website

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Custom-designed shipping & logistics website streamlines the user journey

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Houston Web Design Company ​

Focused On Growing Brands Through Professional Websites ​

Website Design Case Studies

Websites Strategically Engineered To Increase Conversions & On-Site Engagement

Consumer Rewards Program
To Boost Marketing

Explore
The Challenge

HP Requires A Rewards Program That Can Be Implemented Globally

In order to bring a better customer experience surrounding new products, HP decided to create a rewards program that offered points and bonuses for every purchase.

This provided customers with the chance to exchange their points for original printer cartridges or get an instant gaming key for their new gaming PCs.

HP aims to bring its customer experience in regards to new products to a new level by offering points and bonuses for their purchase.

The customers will have the chance to exchange their points for original printer cartridges or get an instant gaming key for their new gaming PCs.

Plus, HP has a large number of retail and online stores, which makes this marketing initiative hard to be implemented, monitored and ROI measured. The other hand, a sales force training program is costly and difficult to be implemented. In addition, there are too many online shops and websites to connect with efficiently.

The Solution

We Built An Online Program That Provides Instant Rewards To Customers

We created an online program where the customers have the chance to register
their new products and get points or instant bonuses.

With this program, HP has a better understanding of how many customers have been enrolled in the rewards program,
how they behave within the program, and which marketing campaign was most successful at driving additional users.
Some of our deliverables included:

  • Program Communication. Retailers and resellers refer HP’s program in their own newsletters associated with HP products
  • Audience Reach. We targeted customers based on their interest in HP printing or gaming products.
  • User-Friendly Website. The customers submitted their purchase proof and product serial numbers in a custom interface. This portal also allows them to see the points they have gathered and gaming key download after purchases are validated. There also an interface for the users that joined the program, but not purchased yet.
  • Retargeting. Based on users’ behavior with the program, we created segments and retargeted based on the level of engagement.
  • Email Newsletters. All the customers and non-customers enrolled in the program were announced at the beginning of every new campaign.
  • Nurturing Communication. An automatic email messaging was set up sending to information about the level of points, required action, successful submissions and product validation.
Xerox

Optimization

How We Created A Comprehensive Rewards Program For HP That Works

We tracked and analyzed the most successful actions and narrowed the audience based on engagement with the website.

We also tracked and analyze all third-party communications.

Based on the users’ behavior and feedback, we improved the landing pages and the experience with the website.

For more accuracy, we removed all inactive accounts and created levels of users, based on their activity inside the program.

The Results

In 6 months we achieved:
  • 40,000
    active members
    inside the program
  • 56%
    of customers are
    repeat customers
  • Automated
    Reports
    generated for the campaign
    detailing real time data

Digital Campaigns
For Increasing B2B Leads

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The Challenge

Xerox Needs To Capture B2B Leads For Xerox® ConnectKey® Technology

The Scope

Xerox wants to sustain their ability to simplify work and improve productivity by promoting their printers with Xerox® ConnectKey® Technology to the business audience. On top of that, Xerox aims to generate leads for their sales force that will be redistributed to their resellers.

The Gap

Their website was a company website with very few critical touchpoints in influencing customer’s decision – but it wasn’t created for this scope, and was ultimately unsuccessful in securing leads. In addition, the leads that Xerox did capture weren’t sent directly to the sales force.

The Solution

We Improved Customer Engagement & Conversions Through Digital Campaigns

Creating the frame for customer engagement and conversion started with an in-depth
audience analysis and customer journey mapping based on Xerox’ Sales Force insights.

Some of our deliverables included:

  • Audience Reach. We built the Google Search and Display Ads campaign targeting category and branded keywords
  • Landing Page. We created a new landing page on a new domain, with messaging based on most important buying triggers, a video presentation, a simple and easy to fill up contact form and a brochure download.
  • Retargeting. We created a retargeting campaign through Google Ads for the most eligible users with time-on-page and video views
  • Nurturing. For users that downloaded the brochure, but still considering we served different pieces of content via emailing
Xerox

Optimization

How We Improved The Sales Funnel Across All Channels

Through ongoing analysis, we created different segments based on level of engagement and converting users.

The campaign improved efficiency and leads generated through refining the audience, content testing and improvement and budget optimization.

The resulted leads were taken by Xerox sales force and the agency was provided with feedback about the quality score of the leads and insights about customers.

The Results

In 6 months we achieved:
  • 20%
    sales increase for
    Xerox Versalink
  • 43%
    conversion rate
    for nurtured leads
  • Improved
    Reporting
    and best practices
    for Xerox team

Mobile Workflows,
Reimagined

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The Challenge

doForms Website Was Disorganized & Needed Better UX To Secure Conversions

doForms product is a complex, highlight scalable mobile forms software solution. It allows customers to build custom forms in minutes.

However, their valuable product was overshadowed by a cluttered interface that was bogged down by too many unused web pages.

doForms wanted to generate more leads, garner more brand visibility in the market, and rank better for specific keywords in order to generate better organic traffic. In addition, the client aimed to improve on-site metrics, such as visitors, time on site, lower bounce rates, and more.

The Solution

We Create A New Website, Paid Media Campaign & SEO Strategy

In order to improve the website’s aesthetics, organization and value,
Digital Silk decided to create a new website step-by-step.

By prioritizing tasks in a step-by-step process, we were able to improve
their website without disrupting sales and existing customers.

In addition, this approach allowed our team to measure success accurately and determine
which tactics caused the greatest improvement for doForms. This data continually informed our strategy.

Some of our deliverables included:

  • Brand Strategy
  • Website Design & App Development
  • Multi-Channel Marketing

Redesign & Optimization

How Digital Silk Redesigned & Organized doForms’ Online Presence

doForms previous website lacked a clean interface and strategic user flow. So, the first thing Digital Silk did was work with the client to understand their brand, goals, and what tactics they had previous tried that were unsuccessful.

Afterwards, the Digital Silk team conducted competitor research, a website audit and an SEO analysis to identify the weak points of the existing website. We created a new sitemap, removed zombie pages, and completed optimization tasks aimed at boosting SEO.

Piece by piece, we wireframed and designed new pages for doForms, including a homepage, free trial page, product page, a blog (complete with new, fully optimized content from us!) and more.

After designs and content were approved, we developed, tested and pushed those changes live, monitoring the content regularly.

We eventually coupled this with a retargeting campaign, organic social media schedule, and social media ads to boost brand awareness and traffic.  

The Results

In 2 months, we achieved:
  • 53
    new backlinks
  • 1500
    organic keywords
  • 21%
    lower bounce rate
    on contact page
  • 18.5%
    lower bounce rate
    on free trial page
  • Increased
    time
    on Free Trial page
    to 3:20

We Partner With Our Clients To Drive Results

Expert Team Members


Results-Driven Proactive Approach


Streamlined Execution



Ready To Discuss Your Project?

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Top Houston Website Design Company

Houston Web Design: Delivering Superior Quality & Guaranteed Results

Our Houston web design specialists work with businesses of all sizes and from all niches to help them gain a competitive advantage on the digital market. Whether you need a website that targets a Houston native or one that attracts global buyers, we can help.

Work With The

Best Houston Web Design Agency

To Create A Website That Grows Your Business​

Strategically Planned Conversion Funnels

Strategically Planned Conversion Funnels

We begin by mapping your website visitors' user journey and analyzing their path to conversion. This allows our team to deliver a highly-converting sales funnel, optimal user experience and effective UI website design.

Heatmaps and user behavior

User Persona Analysis And Design Trends

Our team will optimize your website's conversion funnel to target your most valuable visitors. We analyze your audience's user personas to develop a website that responds to their needs and turns them into customers.

Persona analysis and design trends

User Behavior

Your target audience's preferences, requirements and habits pave the roadmap to a highly-efficient website. With our bespoke monitoring tools, we research and analyze their on-site and off-site activity to design a website around their behavior.

Authentic and true to brand look and feel

Authentic And True-to-Brand Look & Feel

A well-developed website brings a critical advantage to your brand image. Our team of Houston specialists make sure that every aspect of your website, from navigation to call-to-action buttons, reflect your brand's true identity.

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01

Houston Web Design Company Experts ​​

Describe Our Web Design Process


01Kick-Off & Discovery
02Digital Strategy
03Information Architecture
04Design Mockups
05Coding & Development
06Quality Assurance
07Launch & Optimization

Custom Website Designs Before & After

Check Out Some Of Our Redesign Projects

BeforeAfter

How Our Houston Web Design Company

Boosts Website Engagement And Drives Conversions​​​

Mobile-First Design

Our experts follow mobile-first design as one of our key best practices in web design. We create websites that are optimized and fully-functional on any smartphone, screen size or platform.

Strategic Approach To Content

We understand the potential of high-quality, data-backed and research-driven content to attract prospects and capture valuable leads. That is why our Houston web design team works to emphasize this content and place it in front of your audience using best on-site SEO practices.

Defining ‘Great’ Design

At Digital Silk, we know that great web design is more than just aesthetics. It is about creating an optimal digital experience that is user-oriented, functional and brings measurable results.

Compelling Calls-To-Action (CTAs)

CTAs are one of the most important website elements, because they move your prospects down your sales funnel and toward the conversion point. Our Houston team carefully designs and places CTA buttons on your website to ensure seamless user journey through all stages

Excellent User Experience

We create superior online experiences for every website visitor, with engaging and intuitive sites that provide a user-centric look and feel for unrivalled performance.

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Houston Web Design Agency Specialists​
Have Proven Track Records & Top Industry Awards​

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