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Mobile-First Web Design Company

Partner with a top mobile-first web design agency to plan, develop and build a mobile-friendly digital experience.

  • Custom UX & UI Design
  • End-To-End Website Development
  • Seamless User Experience Across All Devices
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Mobile-First Web Design Services

Offer mobile users the same features, experiences and ease of use as if they were using their computer.
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Mobile-First Website Design

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With half of the web traffic worldwide coming from mobile devices, investing in mobile-first web design will help you meet the expectations of this new reality. 

Mobile-First Website Redesign

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Slow loading speeds, lack of security and unresponsive development are all factors that might affect your visitors’ online experience, consequently hurting your business. At Digital Silk, we redesign brands online to address all of these issues and more, to ensure your visitors have an engaging, responsive and error-free experience with your brand.

Mobile-First Website Development

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From strategy to design and development, mobile-first web design prioritizes the most important aspects of your website and its content.

Web App Development

Whereas a website typically acts as a digital brochure for your business, a web app offers features that allow visitors to perform tasks and actions, such as making reservations, editing documents, or managing accounts.

Our end-to-end web app design process is driven by user behavior insights, industry best practices and the latest design trends.

Website Marketing

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After launching your custom mobile-first website, you need people to come to it, otherwise, it won’t serve its purpose. That’s where our team of marketing experts comes in.

We can help you grow the number of visitors and keep them browsing your website for longer with our website marketing services which include social media, PPC and email marketing — to name a few.

Mobile first web design company custom websites
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Mobile first web design company custom websites
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Our Clients

Trusted Mobile-First Web Design

From thriving startups to Fortune 500 companies, we work with brands across industries.

babiesrus logo
Babies R Us
rollink logo
Rollink
EV Universe logo
EV Universe
Northwestern_Qatar_Logo_2_
Northwestern University
ibm logo
IBM
buddha brands logo
Buddha Brands
paul stuart logo
Paul Stuart
spar bernstein logo
Spar & Bernstein
Sony logo
Sony
new-dev-rev logo
NewDevRev
Dognomics Logo
Dognomics
Mitsui Plastics logo
Mitsui Plastics
puma logo
Puma Energy
xerox logo
Xerox
enchant logo
Enchant Christmas
grenco logo
Grenco Science
OUR WORK

Our Website Design Projects

Explore our diverse portfolio of eCommerce and B2B website designs.
Featured
  • University Web Design

    Making a great first impression through strategic site planning and design.
  • Electric Vehicle eCommerce Marketplace

    Strategically connecting consumers to a dynamic electric car marketplace.
  • Biotech Brand & Digital Presence Development

    Delivering a data-driven brand architecture strategy to boost SNP’s digital presence.
  • Gamified Digital Platform

    Creating an engaging experience through custom website design.
  • Hi-Tech eCommerce Store

    Making superior sound technology accessible through a simplified sales funnel.
  • Premium Luggage e-Shop

    Launching an innovative luggage concept in the U.S. with a redesigned digital presence.
  • Real Estate Digital Experience

    Building a visible online presence through branding, web design and development.
  • Luxury eCommerce

    Reinventing timeless men’s clothing with a classy new website.
  • Reimagined eSports Platform

    Growing fanbase & conversions with a legendary community site design and eCommerce development.
  • Food & Beverage Web Development

    Driving visibility, trust and new partnerships with a professional B2B website design.
  • Modern Energy Website Redesign

    Overhauling a website with responsive design, customized user flows and comprehensive SEO
  • B2B eCommerce Design & Development

    Managing every aspect of the website design and development process, from planning to launch and beyond
  • Law Firm Digital Presence & Visibility

    Driving traffic from a targeted audience with organic search techniques
  • Immersive Events Website

    Matching a unique brand identity with an equally captivating online experience
  • Responsive Redesign With Superior Navigation

    Our full suite of agency solutions, from digital strategy to messaging, site architecture and responsive development, transformed Northwestern Medill’s online experience. 

    We produced an engaging, easy-to-use experience through micro-animations and a meticulously planned user journey to boost conversions and drive student and staff satisfaction. 

  • An Optimized Design With Strategic Branding

    Our team crafted a cutting-edge, on-brand design that strengthens the distinctive visual identity of electric vehicle marketplace EV Universe.

    Featuring dynamic visuals and interactive elements, the innovative platform drives credibility while elevating user experience for buyers and sellers alike.

  • Engaging Biotech Website Redesign

    We delivered a custom website redesign alongside new brand positioning and brand messaging solutions to rebuild SNP Therapeutic’s visibility in the DNA testing market.

    Following in-depth research, our brand and digital strategists crafted a corporate design across redefined site architecture.

  • Stripped Back Tech Design

    Our award-winning designers approached Sony Rewards’ aim to increase on-site engagements by delivering a stripped-back custom web design.

    The intuitive technology website features easy-to-use dropdown navigation menus and crystal-clear CTAs to drive signups.

  • Custom Web Design & Brand Positioning

    By creating a distinctive design tailored for a high-end electronics eCommerce store, we helped position Bang & Olufsen as a tech market innovator.

    With a unique design and a streamlined sales funnel, our digital solutions targeted both UX and UI to grow brand visibility and customer engagement.

  • Supporting Expansion by Driving Revenue

    From website design to digital marketing, brand strategy and SEO, our end-to-end digital solutions helped Rollink grow their revenue by 500% as they entered the U.S. market.

    Our WooCommerce-powered solution features micro-animations, an immersive product experience and a checkout process optimized for conversions.

  • An Upscale Real Estate Experience

    Our web design and development specialists worked to provide NYC-based real estate firm NewDevRev with an upscale web design on a custom-developed platform.

    Through a creative, responsive design that includes a tailor-made search and filter element, visitors can easily access NewDevRev’s upscale website.

  • Reinventing A Luxury Retailer’s Classic Style

    We reimagined luxury men’s clothing brand Paul Stuart’s digital experience with a streamlined conversion funnel and custom eCommerce design.

    Our design helped increase on-site engagement and conversions through a mixture of user-friendly features and a reinvention of Paul Stuart’s classic visual identity.

  • Community Driven eCommerce Development

    Working with G2 eSports’ community-based identity, we developed a custom eCommerce platform to reinforce the organization’s legendary position in the eSports industry.

    Our design and development team introduced a streamlined shopping experience and strategically planned community design to grow conversions and support brand authority.

  • Website Redesign With Custom Features

    We redesigned Ventura Foods’ corporate website to create a fully optimized digital experience.

    Included in the user-centric design is a video in the hero section, engaging micro-animations, a custom cursor and chatbot functionality.

  • Boosting Visibility & Engagement

    We delivered a modern website redesign for global energy company Puma Energy. Our team created a responsive web design with UX-optimized features, including strategically chosen typography, vibrant colors throughout and high-quality custom graphics, in turn increasing engagement by 63% in three weeks.

    We also provided extensive keyword research and search engine optimization, helping to grow website visitors by 27% in the same period.

  • End-To-End Digital Solutions

    We were tasked with launching a new website for National Lighting’s high-quality B2B power charging accessories and lighting solutions company, MOD.

    Our team delivered end-to-end digital services to elevate MOD’s UX and boost orders. Our partnership spanned website strategy, architecture and messaging, responsive design and development, custom eCommerce integrations and marketing.

  • SEO-Optimized Digital Strategy

    Our team worked with legal services provider Spar & Bernstein to extend the group’s online presence. To achieve this, we delivered a set of custom digital strategy, conversion-optimized messaging, responsive design and SEO solutions.

    We improved LawSB’s keyword optimization, content and technical SEO strategy, extending the website’s organic traffic 14x in six months.

  • “Wow” Factor Web Design

    We delivered a creative, interactive website for one-of-a-kind restaurants and events brand Barton G. Using custom images and motion graphics, our designers and developers crafted an engaging UX that perfectly captures the Barton G brand.

    Despite aiming to entertain visitors on every step with a “wow” factor UI, Barton G’s website also follows core UX principles and contains simple, yet striking, messaging that converts.

B2B
  • Food & Beverage Web Development

    Driving visibility, trust and new partnerships with a professional B2B website design.
  • Powering Online Growth

    A custom, fully optimized corporate website ready to attract new business.
  • Brand Messaging That Stands Out

    Leveraging 40 years of legacy to rebrand as a market leader.
  • B2B eCommerce Design & Development

    Managing every aspect of the website design and development process, from planning to launch and beyond
  • Automated AI Modeling Platform Website

    Wodwo shows the data-driven way to high-value prospects with a new brand strategy & website design.
  • Biotech Brand & Digital Presence Development

    Delivering a data-driven brand architecture strategy to boost SNP’s digital presence.
  • A Sophisticated Look & Feel

    A website that provides a luxury experience to high-end clients.
  • An Exciting Digital Experience

    An engaging user experience that captivates website visitors.
  • Website Redesign With Custom Features

    We redesigned Ventura Foods’ corporate website to create a fully optimized digital experience.

    Included in the user-centric design is a video in the hero section, engaging micro-animations, a custom cursor and chatbot functionality.

  • Optimized Industrial Energy Design

    Partnering with industrial energy storage provider POWR2, our team created an optimized design to generate and convert leads.

    POWR2’s reimagined website design includes custom graphics, an engaging counter element and bold social proof to entertain and maintain users.

  • Enhanced Conversion Funnel For B2B Visitors

    We helped FieldEdge, a B2B software provider, increase conversions and brand authority through targeted messaging and strategic user journeys.

    Adding to meticulously planned messaging solutions, our dynamic animations and interactive dashboard produced an engaging user experience for its B2B clients.

  • End-To-End Digital Solutions

    We were tasked with launching a new website for National Lighting’s high-quality B2B power charging accessories and lighting solutions company, MOD.

    Our team delivered end-to-end digital services to elevate MOD’s UX and boost orders. Our partnership spanned website strategy, architecture and messaging, responsive design and development, custom eCommerce integrations and marketing.

  • Custom Web Design For High-Value Clients

    Our branding and web design experts worked together to deliver a digital and brand strategy for automated AI modeling providers Wodwo.

    With interactive elements, data-driven dashboards and chatbot functionality, Wodwo’s website speaks directly to their high-value prospects.

  • Engaging Biotech Website Redesign

    We delivered a custom website redesign alongside new brand positioning and brand messaging solutions to rebuild SNP Therapeutic’s visibility in the DNA testing market.

    Following in-depth research, our brand and digital strategists crafted a corporate design across redefined site architecture.

  • An Elevated Digital Experience

    Our design team worked with boutique aviation company NexGen to provide a luxury website redesign that exudes elegance.

    NexGen’s revitalized website features tailor-made elements, such as a video in the hero section and a unique airplane graphic design in the CTAs.

  • Rebranding With An Updated Digital Experience

    Our solution for Meltano, a data ops platform, included strategic conversion funnel optimization with a simplified user journey.

    An engaging website design with dark mode capability, Meltano’s B2B clients receive a high-quality, user-centric UX and UI through their new website design.

B2C
  • University Web Design

    Making a great first impression through strategic site planning and design.
  • Pawdorable eCommerce Web Design

    Strategically positioning, establishing and growing brand presence in the U.S. market.
  • Premium Luggage e-Shop

    Launching an innovative luggage concept in the U.S. with a redesigned digital presence.
  • Elevated University Web Design

    A strategically reimagined education website to drive online applications.
  • Electric Vehicle eCommerce Marketplace

    Strategically connecting consumers to a dynamic electric car marketplace.
  • A Magical Online Experience

    An enchanting website design to spread the Christmas spirit year-round.
  • Elevated Fitness Design

    Building a unique online presence that perfectly aligns with the brand identity.
  • A Vibrant New Look & Feel

    Transforming the digital design of a medical insurance provider.
  • Responsive Redesign With Superior Navigation

    Our full suite of agency solutions, from digital strategy to messaging, site architecture and responsive development, transformed Northwestern Medill’s online experience.

    We produced an engaging, easy-to-use experience through micro-animations and a meticulously planned user journey to boost conversions and drive student and staff satisfaction.

  • Creative B2C e-Store Web Design

    We provided a full set of digital agency solutions, including web design, branding and digital marketing, as dog DNA test kit brand Dognomics launched their services in the U.S.

    Alongside a custom logo design, we drove brand recognition and awareness through an on-brand custom website design, utilizing modern color palette trends and micro-animations.

  • Supporting Expansion by Driving Revenue

    From website design to digital marketing, brand strategy and SEO, our end-to-end digital solutions helped Rollink grow their revenue by 500% as they entered the U.S. market.

    Our WooCommerce-powered solution features micro-animations, an immersive product experience and a checkout process optimized for conversions.

  • Reimagining UX & Boosting Applications

    Our award-winning designers created a modern, fully optimized custom website for the American University in Bulgaria (AUBG).

    The result? An intuitive user experience and an increased number of university applications.

  • An Optimized Design With Strategic Branding

    Our team crafted a cutting-edge, on-brand design that strengthens the distinctive visual identity of electric vehicle marketplace EV Universe.

    Featuring dynamic visuals and interactive elements, the innovative platform drives credibility while elevating user experience for buyers and sellers alike.

  • Custom Events Design

    Our website design team partnered with Enchant Christmas to craft an online experience that matches the magic of their Christmas wonderland.

    From sparkly animations to whimsical typography, the transformed digital experience truly represents the brand’s fun and adventurous identity.

  • Modern & On-Brand Design

    We created a superior digital experience for online workout brand Evlo Fitness.

    By following modern design trends of retro style and pastel color palettes and adding micro-animations, we crafted a user interface that speaks directly to Evlo’s target audience.

  • Harnessing Trust Through Digital Creativity

    With our fully optimized, creative website redesign, LIG Solutions boosted its authority, trust and credibility within the medical insurance industry.

    Included in our user-centered design (UCD) is a video in the hero section, contrasting colors, and micro-animations.

eCommerce
  • Pawdorable eCommerce Web Design

    Strategically positioning, establishing and growing brand presence in the U.S. market.
  • Premium Luggage e-Shop

    Launching an innovative luggage concept in the U.S. with a redesigned digital presence.
  • Hi-Tech eCommerce Store

    Making superior sound technology accessible through a simplified sales funnel.
  • Reimagined eSports Platform

    Growing fanbase & conversions with a legendary community site design and eCommerce development.
  • Luxury eCommerce

    Reinventing timeless men’s clothing with a classy new website.
  • Electric Vehicle eCommerce Marketplace

    Strategically connecting consumers to a dynamic electric car marketplace.
  • Branded F&B Digital Experience

    Delivering a fun, vibrant digital presence to match an exciting visual identity.
  • Launching A New Product

    Increasing online recognition and visibility through unique website design.
  • Creative B2C e-Store Web Design

    We provided a full set of digital agency solutions, including web design, branding and digital marketing, as dog DNA test kit brand Dognomics launched their services in the U.S.

    Alongside a custom logo design, we drove brand recognition and awareness through an on-brand custom website design, utilizing modern color palette trends and micro-animations.

  • Supporting Expansion By Driving Revenue

    From website design to digital marketing, brand strategy and SEO, our end-to-end digital solutions helped Rollink grow their revenue by 500% as they entered the U.S. market.

    Our WooCommerce-powered solution features micro-animations, an immersive product experience and a checkout process optimized for conversions.

  • Custom Web Design & Brand Positioning

    By creating a distinctive design tailored for a high-end electronics eCommerce store, we helped position Bang & Olufsen as a tech market innovator.

    With a unique design and a streamlined sales funnel, our digital solutions targeted both UX and UI to grow brand visibility and customer engagement.

  • Community Driven eCommerce Development

    Working with G2 eSports’ community-based identity, we developed a custom eCommerce platform to reinforce the organization’s legendary position in the eSports industry.

    Our design and development team introduced a streamlined shopping experience and strategically planned community design to grow conversions and support brand authority.

  • Reinventing A Luxury Retailer’s Classic Style

    We reimagined luxury men’s clothing brand Paul Stuart’s digital experience with a streamlined conversion funnel and custom eCommerce design.

    Our design helped increase on-site engagement and conversions through a mixture of user-friendly features and a reinvention of Paul Stuart’s classic visual identity.

  • An Optimized Design With Strategic Branding

    Our team crafted a cutting-edge, on-brand design that strengthens the distinctive visual identity of electric vehicle marketplace EV Universe.

    Featuring dynamic visuals and interactive elements, the innovative platform drives credibility while elevating user experience for buyers and sellers alike.

  • Crafting Excitement Through Colors

    Our design team brought Buddha Brands’ exciting visual identity to the digital stage with a unique and engaging custom website design.

    Discrete micro-animations and textures support a colorful style throughout to highlight the enjoyment of the brand’s sustainable snacks and drinks.

  • UX-Optimized eCommerce Design

    Our web design team supported the launch of Drink New’s latest release NEWater, a fiber-infused, nutrients-focused water product.

    By utilizing white space, animations and high-quality multimedia, customers can discover the product and checkout process with ease and enjoyment.

Mobile-First Website Design Process

Here’s a glimpse at our process of developing
a custom mobile-first website design for your brand.

Before & After

Featured Website Redesigns

We reimagine digital experiences for brands of all sizes and across industries.
Explore our redesign portfolio.

New Church logo
Powr logo
American University in Bulgaria logo
Ventura Foods logo
Verus tech group logo
BEFORE AFTER
New Church website design comparison - before and after redesign
Powr2 website design comparison - before and after redesign
American University in Bulgaria website design comparison - before and after redesign
Ventura Foods - website design comparison - before and after redesign
Verus tech. group website design comparison - before and after redesign

Our Web Design Case Studies

We deliver measurable results for brands across industries.
See for yourself.
A background image for Xerox of a man in a suit

Xerox needed a new strategy and website to capture B2B leads for their new printer technologies.

In 6 months we achieved:

20k

Sales Increase for Xerox Versalink

40k

Conversion Rate for Nurtured Leads

View Full Case Study
A trio of images highlighting Xerox's website design
A background image for doForms - Two workers in hard hats

doForms, provider of data collection mobile forms, needed a more user-friendly and SEO optimized website to grow conversions. 

In 2 months, we achieved: 

22%

increase in new traffic

1.5k

new organic keywords

View Full Case Study
A trio of images highlighting doForms' website design
A background image for FieldEdge of a woman standing with her arms folded

FieldEdge, a leading provider of field management solutions. needed to redesign their website to improve performance and attract more prospects. 

Shortly after launch, we achieved: 

19%

increase in overall traffic

50%

faster loading speed

View Full Case Study
FieldEdge's website design - Desktop, Mobile, and tablet design

WHY COMPANIES CHOOSE US

Digital Silk’s Unique Value As A Mobile-First Web Design Agency

Project Ownership. Transparency. Results. 

Digital Silk is your trusted partner in mobile-first web design. Boasting extensive industry experience, our teams of experts in branding, marketing, optimization and design collaborate to develop a bespoke strategy that drives measurable results.

We will also act as consultants throughout your digital reinvention, ensuring optimal performance and execution during each step of your mobile-first web design journey.

Headshot of Gabriel, Digital Silk's SEO

Digital Silk’s award-winning designers blend creativity and innovation to come up with custom designs that differentiate your brand and make you stand out from the crowd in your industry.

Our approach seamlessly combines strategic insight and engaging designs to guide your visitors across your website, turn them into paying customers and offer them a unique digital experience.

Headshots of 3 Digital Silk team members

At Digital Silk, we believe in complete project ownership. We manage your mobile-first web design project from the discovery session to launch and beyond.

Our collaborative process ensures you have an active role in shaping your digital brand’s online presence and your participation ensures that we will grow your brand online while keeping your specific business goals in mind.

Headshots of 3 Digital Silk team members

Our core mission is to grow your online brand. By analyzing your brand, research and competitors, we implement strategies that aim to increase your visibility, reach your target audience and convert them.

Our comprehensive web design services include custom strategy, design, development and search engine optimization, ensuring your brand’s growth, increased website traffic and improved bottom-line.

Headshots of 3 Digital Silk team members

Speak With Our Web Design Experts

schedule a consultation

What Is Mobile-First Web Design?

Mobile-first web design is an approach to website UX/UI design that prioritizes mobile experiences.

Unlike traditional responsive web design, mobile-first web design begins with mobile mock-ups which are then scaled up to the desktop view.

The terms “mobile-first” and “responsive design” are sometimes used interchangeably, although these concepts are not at all the same.

[toc]

What Is Mobile-First Web Design?

Mobile-first web design is an approach to website UX/UI design that prioritizes mobile experiences.

Unlike traditional responsive web design, mobile-first web design begins with mobile mock-ups which are then scaled up to the desktop view.

Mobile-First vs. Responsive Web Design

The terms “mobile-first” and “responsive design” are sometimes used interchangeably, although these concepts are not at all the same.

In fact, to some extent, they are the exact opposite.

In a responsive web design (RWD) approach, websites automatically adjust to the screens of any device. Unlike mobile-first, RWD prioritizes bigger, desktop screens, then scales down to mobile phone and tablet screens.

Used predominantly when the majority of internet traffic came from desktop devices, this approach is optimal for websites that are content-heavy.

 Responsive Web Design and Mobile First Web Design - differences

What Businesses Should Consider Mobile-First Design?

So how do you decide if a mobile-first design is right for your brand?

Let’s say you are in the tech business and your customers view, discuss and compare your products online over a cup of coffee, during a conference break or while walking with friends in the park.

When they order your products, they regularly track the delivery schedule using their phone or tablet.

Or, let’s say you are in the media industry and want your customers to stay updated with the latest news at any given moment.

If your target audience is likely to use mobile devices to view your website and engage with your brand, then mobile-first might be right for you.

Here’s what you should consider, to help you make your decision:

  • The products and services you offer
  • The demographics of your target audience, including age, occupation and hobbies
  • The devices your audience uses to engage with your brand
  • If a large portion of your target audience uses mobile devices or tablets to engage with your brand while on the go, it’s likely time to switch to mobile-first.
Not sure if mobile-first is right for your brand? Consult Our Experts

5 Mobile-First Web Design Examples

Let’s take a look at five mobile-first websites with great design with impressive mobile usability and excellent UX.

1. Adobe

Screenshot from Adobe's website homepage
[Source: Adobe]

Adobe’s mobile website welcomes you with an explosion of color to display the software they offer for graphic design, video editing, photography and more.

The homepage loads within three seconds, proving that the vivid graphics do not hinder the mobile site whatsoever.

The brand’s message is short, simple and offers plenty of whitespace for readability, along with a standout blue CTA for quick conversion.

The simplistic design and ample white space continue as you scroll, staying true to the best practices of mobile-first design.

2. Apple

Screenshot from Apple website's homepage
[Source: Apple]

Tech giant Apple’s mobile website loads in about two seconds, giving users what they want in an instant.

Clean and sleek, just like the products they offer, the brand’s minimalist website design relies on high-quality imagery and clear text set against a white, breathable background.

The famous Apple typography encourages easy readability while CTAs in blue encourage the user’s next step: become more educated about the product or become its proud owner.

3. Etsy

Screenshot from Etsy's website homepage
[Source: Etsy]

As an eCommerce website, Etsy caters to buyers of vintage and handmade goods.

From the moment you land on the mobile website, which also loads in under three seconds, you have the choice to explore a variety of product categories or search for a specific item, through a simple and organized layout.

Each image is clickable, allowing the user to travel quickly to the preferred category with a simple tap.

The log-in icon and the shopping cart icon remain in the top right corner as the user scrolls, maintaining simple navigation.

4. Evernote

Screenshot from Evernote's website homepage
[Source: Evernote]

Loading in about two quick seconds, Evernote’s mobile-first website is an exercise in minimalism, with a satisfyingly clean mobile user interface.

A white background, black typography and green CTAs combine to create a user-friendly, simple design.

In addition to the direct, to-the-point messaging, a sticky hamburger menu adds to the simplicity for easy navigation.

5. Tesla

Screenshot from Tesla's website homepage
[Source: Tesla]

American automotive and clean energy giant, Tesla, has a sleek and modern website that loads in under three seconds on mobile.

Vivid imagery in bright colors, along with oversized typography and bold CTAs, invite the user to explore Tesla’s offerings. The breathable design radiates freedom, like Tesla models themselves.

Interested in mobile-first web design services? Set Up A Free Consultation

The Main Principles Of Mobile-First Web Design

Defining what the user needs to see and understand as soon as they land on your website is the first step of considering content for a mobile-first design.

Let’s take a look at five essential principles of mobile-first web design.

1. Keep The Design Simple

The simplicity of mobile-first web design is based on the way smartphone owners use their fingers to navigate.

Being less precise than when using a mouse or touchpad, mobile device holders rely on easy reach and fully-optimized UX on smaller screens.

When designing a mobile-first website, reduce the use of extra functionality and elements and focus on the essentials. This will make the user experience more valuable and enjoyable.

2. Use Bold And Functional CTA Buttons

Poorly designed call-to-action buttons on mobile sites could result in missed leads and sales due to usability issues or lead-gen forms that are impossible to fill out.

Your CTAs should grab your visitor’s attention and turn your prospects into customers.

Check out the CTA in the kissmetrics mobile design below. The font is in all caps, the CTA box is highlighted in green, and it’s in a central spot on the page to ensure it can’t be missed.

kissmetrics cta button design example
[Source: Kissmetrics]

3. Use Mobile-Friendly Graphic Design

Well-designed websites are deemed trustworthy and easy to use. Mobile users are more likely to leave a website if they find distractions or poor design.

Research shows that companies that put emphasis on graphic design outperform businesses that are not focused on design, by 200%.

4. Prioritize Your Contact Information

Mobile users are looking to find information quickly and are typically not prone to browsing your website for long periods of time.

Keep your contact information visible at all times to ensure visitors who want to reach out can do so quickly and easily.

5. Speed Up Your Mobile-First Website

Statistics show that 40% of users will leave a website, if it takes longer than three seconds to load.

Loading speed is key to visitor engagement and retention. In addition, it’s a strong Google ranking factor.

Test your loading speed on mobile and adjust elements if needed to ensure your pages load in less than three seconds.

Mobile-First Web Design Best Practices

Now that we have discussed the principles of mobile-first web design, we can share Digital Silk’s professional recommendations how to approach each task and what to focus on.

To achieve simplicity:

  • Reduce the number of links in the main navigation menu
  • Ask fewer questions
  • Use less fields in Contact Us, Subscribe, Purchase and other eForms
  • Keep the number of website pages to a minimum
  • Increase the white space to improve visibility
  • Use wide borders and clean lines
  • Use simple fonts that are large and legible
  • Use maximum two columns to separate the content on a single page

To create mobile-friendly CTA buttons:

  • Use more than one CTA on a page leading to one specific conversion point
  • Use enticing and concise copy on CTA buttons to motivate users to click on them
  • Make your CTAs big and use vivid colors so they stand out
  • Place the first CTA above the fold so users see it immediately without the need to scroll down

To boost the design experience:

  • Use light and dark contrasting color schemes
  • Embrace minimalism in imagery and copy
  • Use vivid high-quality images optimized for mobile speeds
  • Opt for bold shapes and clean lines

To highlight your contact information:

  • Display your business contact information prominently on your mobile site to encourage customers engage with you and boost conversion
  • List your company phone number, email, locations and working hours
  • Include a live chat to provide an additional immediate point of contact

To improve your mobile website loading speed:

  • Enable browser caching
  • Load your content above the fold
  • Optimize images by cropping them to the right size and saving them for web
  • Enable image compression to reduce their size
  • Use gZip compression to reduce file sizes
  • Minify HTTP by:
    • Streamlining the number of elements on page
    • Combining multiple CSS files
    • Putting scripts at the bottom of the page
  • Minify CSS and JavaScript by removing unwanted code, files and scripts and deleting extra spaces and line breaks
  • Minimize redirects
  • Use mobile CDN to improve latency
  • Update the PHP version
  • Disable unused addons and plugins
  • Use premium hosting services, if possible
Looking for a web design and development agency? Request A Quote

Is Mobile-First Web Design Right For You?

So, we’ve gone over the best practices and some top examples of mobile-first web design. But how do you decide if it’s right for you?

Here’s what you should consider when making this decision for your brand:

1. Your Location

82.2% of the United States population used a smartphone in 2021, while other countries with high smartphone usage included the United Kingdom. France, Germany, Italy and Russia.

Does your target audience reside in a location where mobile use is prominent?

2. Your Industry

The most popular mobile internet activities worldwide in 2017 included using email (59%), accessing social media (54%) and watching videos and movies online (52%). These activities were closely followed by reading news (48%), online shopping (43%) and software downloads (42%).

Conduct industry and audience research to find out how your audience is interacting with your brand. If the majority of consumers are seeking you out on mobile, then mobile-first design is a must-have.

3. Your Audience’s Age

95% of adults in the U.S. between 18 and 49 own smartphones. In 2017, 67% of the mobile U.S. shoppers in the age group between 25 and 34 stated they purchased something via a mobile phone. These stats are a few years old, and the numbers have only grown since then.

As seen in all three of these points, the decision relies heavily on your audience, as well as your industry.

To decide if you need a mobile-first web design, conduct both audience and industry research, specifically focusing on age, needs and buying behavior.

Schedule A Consultation With Our Mobile-First Web Design Company

At Digital Silk, we conduct thorough research into your industry, audience and competitors to gather valuable insights, and use these insights to craft a unique digital strategy for your brand.

We specialize in creating custom mobile-first websites that convert across a range of different styles and priorities.

Contact us at (800) 206-9413 to discuss your mobile-first web design project or fill out our Request a Quote form to receive a custom proposal and expert recommendations.

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