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Consumer Goods & Product Web Design

Our product website design agency builds websites for consumer goods companies that need strong design and real results. From product page structure to checkout flow, our team designs every step with the buyer in mind.

  • Conversion-Focused Product UX Design
  • Brand-Consistent Visual Systems
  • Built for eCommerce & Online Sales
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5 Star DesignRush Reviews

Web Design
Excellence Award

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Layered showcase of eCommerce projects across desktop and mobile including esports merch, outdoor fashion, dog DNA testing and collapsible luggage.
Desktop and mobile mockups of the Paul Stuart website showing a fall outdoor wardrobe campaign hero with a male model in a forest setting, a category grid for sport jackets and sweaters, a fall catalog section and a mobile view of the same hero with a Shop Sportswear CTA
Desktop and mobile mockups of the Rollink collapsible luggage website showing a promotional hero with a 30% off breast cancer awareness campaign, a best-selling carry-on product section with yellow and blue color-blocked luggage photography, and a mobile view of the same hero with donation messaging
Desktop and mobile mockups of the Buddha Brands website showing the natural plant-based snacks and beverages homepage with a coconut photography hero, a product category grid for Thirsty Buddha drinks and a mobile view with the same hero and a best sellers section
Desktop and mobile mockups of the G2 Esports website showing a Halo S2 Playoffs Bundle hero banner, a news and matches section with upcoming game schedules, a merchandise shop with team apparel and a mobile promotional banner for the Pro Kit Cap 2022
Welch's Fruit Snacks responsive website in Spanish across desktop and mobile with bright fruit graphics, product packaging and family-focused lifestyle photos.
Designrush logo

5 Star DesignRush Reviews

Web Design
Excellence Award

ecommerce-agencies-2024 (1) 1
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OUR WORK

Our Product Website Design Portfolio

We build eCommerce experiences that turn browsers into buyers. Explore our work across platforms and industries.
eCommerce
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Paul Stuart’s Luxury Retail Design

Paul Stuart needed a website that matched the brand’s standards.

We rebuilt the experience around what luxury shoppers expect, i.e., clean navigation, a checkout that doesn’t get in the way and photography that does the selling.

Product collections are easy to browse and filter, calls-to-action guide without pushing and the design holds up on every device.

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500% Revenue Growth For Rollink

Entering a new market with no local presence is difficult.

For Rollink, we built a WooCommerce product website that introduced the brand to U.S. buyers through strong design, an immersive product experience and a checkout built for first-time visitors.

Paired with SEO, brand strategy and digital marketing, the site helped drive 500% revenue growth.

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A New Digital Home For Glenwood Snacks

Since its Squarespace store was holding it back, we moved Glenwood Snacks to a custom WooCommerce product website built for both retail and wholesale with a cleaner product organization and automated updates.

We also added a subscription feature for repeat buyers and built out tools for invoicing, shipping and fulfillment so the team can easily run daily operations.

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353% Conversion Boost For ZipTie

87% of ZipTie’s visitors left before reaching a single product page.

We took the site to Shopify Plus and rebuilt it from the navigation down, restructuring listings, adding intuitive filters and bringing express checkout into the flow.

Thirty days after launch, sessions were up 381%, conversions jumped 353% and cart abandonment dropped by half.

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G2 Esports’ Reimagined eCommerce Platform

G2’s audience knows the brand, but its old site just wasn’t living up to the name.

We built a custom eCommerce platform that speaks to the community, with a shopping experience designed around how fans browse and buy and a structure that supports the brand’s continued growth.

Two laughing people holding Thirsty Buddha soda cans against a warm yellow background, with one tossing a can in the air
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Bringing Buddha Brands To Life Online

Buddha Brands had the identity, but it needed a website that could keep up with it.

Our team built a custom product website where the design does as much work as the products themselves.

Color, texture and micro-animations pull through every page, giving the site the same energy the brand brings to its packaging.

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A Trusted Consumer Goods & Product Website Design Partner

Before & After Consumer Goods & Product
Website Design Examples

Before After
Before and after comparison of the Baldor website, with the original product-grid layout on the left and the redesigned homepage featuring a Buy Local hero, a categories section and a summer fruit product listing with add-to-cart functionality on the right
Before and after comparison of the Fresco Products website, with the original text-heavy layout alongside close-up vegetable photography on the left and the redesigned homepage with a cleaner hero, trust icons and a farm produce category grid on the right
Before and after comparison of the LabJack website, with the original product listing layout on the left and the redesigned homepage featuring a bold hero, global customer logos and a customer support section on the right
Image showing the before and after of USA Roller Chain's website design
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Premium Product Website Design Services

We're a full-service consumer goods website design agency with solutions built for product brands, manufacturers and direct-to-consumer businesses.

Custom Product Web Design

We design sites around how your customers browse and buy.

Our product website design team builds everything from scratch, specific to your brand and what you’re selling.

Explore our Custom Website Design services.

eCommerce UX Website Development

We create eCommerce sites for consumer goods brands on Shopify, Magento (Adobe Commerce), WooCommerce and custom stacks.

The focus is always on performance, stability and a shopping experience that holds up at scale.

Explore our eCommerce development services.

Product UI Design

Our product UI design work creates interfaces that feel natural to use and stay consistent across every screen.

Users move through the site without friction because the design makes the next step obvious.

Explore our Web Design services.

Product UX Design

Before we design any screen, we map out where users come from, what they need and where they tend to drop off.

That research shapes every product UX design decision we make.

Website Redesign

We work with consumer goods brands that have outgrown their current site or are losing ground to competitors with a stronger digital presence. The redesign covers structure, visuals and the strategy behind both.

Explore our Website Redesign services.

SEO Services

Our experts handle site architecture, page structure, on-page content and technical performance so your product website ranks for the terms your buyers search.

Explore our SEO services.

Maintenance & Support

Your site needs attention long after it goes live.

We take care of updates, security patches, platform changes and performance issues before they turn into bigger problems.

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Transform Your Product Website Design Project With Digital Silk

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Our Clients

World-Class Product Web Design
You Can Trust

Our consumer goods web design agency works with product brands of all sizes to build sites that attract buyers and drive results.

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Babies R Us
rollink logo
Rollink
learning_tree
Learning Tree International
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Northwestern University
ibm logo
IBM
buddha brands logo
Buddha Brands
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Savvas Learning Company
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Spar & Bernstein
Sony logo
Sony
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Best Buy
Liberty Green Logistics
Liberty
doforms web design case study
doForms
BEP A nalytics
BEP
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Miami Country Day School
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Absolute Dogs
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Sandler
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Our Product Website Design Process

Good product websites don't happen by accident. Here's how our product website design agency approaches every project, from the first brief to launch.

We start every product website design project by getting under the hood of your business.

We explore what you sell, who buys it, where your current site is losing people and what your competitors are doing better.

That picture is what drives every decision that follows.

Before we start creating your website, we figure out how it should work.

Our product website design team thinks of the page structure, navigation logic, URL hierarchy and the paths that move visitors toward a purchase.

For consumer goods brands, especially, getting this right early saves a lot of painful rework later.

Our team explores how your buyers search and what they need to see before they commit.

From there, we build out the messaging and calls to action for each key page so the site speaks to the right person at the right moment.

We wireframe every page and share it with you before the design phase starts.

It's a lot easier to move things around at this stage than after the visuals are done.

Once you're happy with the structure, our product UX design team gets to work on the full desktop and mobile designs.

We build your product website for speed, stability and every screen size.

Our team configures your CMS and connects your tools so the site works the way your business needs it to from day one.

Our QA team runs your entire product web design through full testing before anything goes live.

We check it all on different browsers, devices and screen sizes and test page speed, accessibility and security.

A site with issues doesn't go live until everything is tweaked to perfection.

Your site going live is just the start.

We look at traffic, conversion data and user behavior and make changes based on what we notice.

Three custom web development projects displayed at an angle featuring a data acquisition systems site, a Texan Aircraft site with aviation imagery and a sales training platform with corporate blue branding.

Full-Service Product Website Design

We’re a full-service product website design company, which means we handle every part of your project in-house, from strategy and branding to development and ongoing growth.

Custom Branding Strategies

Consumer goods brands live or die by how recognizable they are. You might be launching a new product line one month and running a seasonal campaign the next, but your brand identity needs to hold up across all of it.

We help product brands build a visual and messaging foundation that stays consistent no matter what’s happening in the market. One that customers recognize immediately and trust over time.

Explore our Branding services.

Website Planning & Optimization

Most product website design run into problems that were decided long before the design started.

Pages with no clear purpose, navigation that confuses rather than guides and product information buried where buyers can’t find it.

As a consumer goods web design agency, we plan your site around how your customers move through it and what they’re looking for, where they make decisions and what gets in the way of a purchase.

Custom Web Development

A product website design needs to do more than present information. It has to handle traffic spikes during launches, integrate with your inventory and fulfillment tools and perform consistently across every device.

We handle the full build, front and back end and set up the infrastructure your team needs to keep things running smoothly as your catalog grows.

Explore our Custom Web Development services.

Content Creation

Your product website is where buyers go when they’re close to a decision. The content on it needs to answer real questions, not fill space.

Our team creates product page copy, category descriptions and supporting content that speaks to your buyers directly. Everything is fact-based, specific and written to convert.

Digital Marketing

Building a strong product web design is only part of the picture. Getting the right people to find it takes a strategy that goes beyond the site itself.

We help consumer goods brands grow their visibility through SEO, paid media and content marketing built around how their buyers actually search and shop.

Explore our Digital Marketing services.

Support & Optimization

After your product website launches, we stay involved. We make new product pages and performance improvements, implement design updates and create new landing pages.

Whatever your site needs as your business moves forward, we handle it.

Meet Our Product Website Design Experts

Got a product website project in mind? Tell us what you're working on and we'll take it from there.

Set Up A Consultation
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WHY COMPANIES CHOOSE US

Why Product Brands Work With Us

Our leadership team brings hundreds of years of combined experience to every project, helping us deliver award-winning product website design for brands across industries.

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WEB DESIGN EXPERTISE

We’ve worked on product website design projects across industries and categories.

Our team brings strategic thinking and technical depth to every project and we keep you informed at every stage, so nothing moves forward without your input.

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PROVEN CLIENT RESULTS

Our work speaks through the brands we’ve built and the results we’ve driven for them.
We have five-star reviews on Clutch and DesignRush that back that up:

“Digital Silk has put forward top-notch work, from website design concepts to [the] implementation of our new Shopify website. The team has been very collaborative, timely, and a pleasure to work with throughout the project.” Nora Collins, Marketing Director at Buddha Brands

 

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PROJECT OWNERSHIP

When you bring us on as your consumer goods web design agency, we treat your project like it’s our own.

We provide you full support and proactive management from the first call through launch and beyond.

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BRAND GROWTH

We build product websites with growth built into the foundation.

Strong visual direction, intuitive product UX design and conversion-focused structure give your brand the best possible starting point and room to scale from there.

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Our Product Website Design Team Has Won Industry Awards

Recognized Product Website Design Experts

Awards
Digital Silk IMA award
Digital Silk Telly award
Marcon awards
Digital Silk Horizon Interactive award
Digital Silk Communicator award
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Digital Silk Awwwards
Digital Silk W3 award
Recognition
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Expertise
  • Brand Strategy
  • Communication Strategy
  • Logo & Graphic Design
  • UI & UX Design
  • Package Design
  • Custom Web Design
  • eCommerce Development
  • Mobile App Development
  • Software & AI Development
  • ERP Portal Integration
  • Marketing Strategy
  • Social Media Marketing
  • Search Engine Optimization
  • Paid Media Marketing
  • Email Marketing
  • Creative Copywriting
  • Content Marketing
  • Influencer Marketing
  • Affiliate Marketing
  • B2B Direct Marketing
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Product Website Design FAQs

We handle the full scope of your project, from strategy and structure to design, development and launch.

As a consumer goods web design agency, we also cover SEO, content and post-launch support so you’re not stitching together multiple vendors.

Every product website is different, so the investment varies based on what your project actually needs.

Design-only work starts around $6,000 and scales depending on the number of unique layouts and the depth of UX strategy involved.

A full product website with development starts around $20,000, and larger builds with custom features, backend complexity or third-party integrations can go well past $50,000.

The best way to get a real number is to get on a call with us. We scope it out together and follow up with a detailed proposal that has everything laid out clearly.

Most projects land somewhere between 8 and 16 weeks.

A product website with a clear set of pages and standard functionality typically comes in around 10 weeks from kickoff to launch.

Custom integrations, large catalogs or platform migrations are a different story and those can go 24 weeks or more depending on how many moving parts are involved.

We build out a milestone timeline at the start of every project so both sides know what’s happening and when.

Mostly Shopify, WooCommerce and Magento (Adobe Commerce), though we also build on custom stacks when the project calls for it.

The platform recommendation comes after we understand your catalog, how you handle inventory and what your team is comfortable managing after launch.

There’s no one-size-fits-all answer here.

Depends on what’s there.

Some sites just need the structure and visuals brought up to where the brand is today.

Others have deeper problems that a surface-level refresh won’t fix. We look at what’s working before deciding how far to take it.

Yes, and it starts well before launch.

Site architecture, URL structure, page speed and on-page optimization are all part of how we build.

SEO isn’t something we layer on at the end. Instead, we work on it from the very beginning.

Every product website we build is fully responsive.

We design for mobile from the get-go since Google prioritizes mobile-first designs.

A large portion of product research and purchasing happens on phones, so this isn’t something we treat as optional.

Fill out our contact or Request a Quote page with some details about your project, or call us at (800) 206-9413.

Our team will set up a free consultation to talk through your goals and recommend next steps.