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Devensoft WEBSITE REDESIGN Case Study

Website Redesign Drives Nearly 50% Increase In User Engagement And Active Users

  • Devensoft is a leader in M&A software solutions. The company wanted to boost lead generation, redesign their website and improve user experience (UX).
  • Digital Silk redesigned Devensoft’s website in a way that enhances brand visibility, improves user engagement and facilitates navigation for their customers.
  • After the redesign, Devensoft’s user engagement rates grew significantly, including the number of active users and improved session metrics.
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The Challenge

Devensoft, a leading M&A software solutions provider, needed to fully optimize their website to provide an intuitive user experience to their target audience.

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Lead Generation Focus

Devensoft’s main goal was to attract more qualified leads. The old website was failing at converting visitors into potential clients.

Outdated UI/UX

The previous website did not meet the needs of Devensoft’s target demographic. Navigation and accessibility — key functionalities of a website — were outdated and required improvement to ensure seamless user experience.

Unclear Messaging

Devensoft needed a platform that highlighted the power and the capabilities of their software and effectively showcased its unique benefits to users.

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THE SOLUTION

Digital Silk redesigned Devensoft’s website with a modern UI/UX, enhanced lead generation strategies and improved engagement features, effectively boosting user experience and conversions.

  • Enhanced UI/UX Design

    The new design of Devensoft’s website features a clean interface that facilitates navigation, making it easier for users to explore Devensoft’s services. This improvement ensures a user-friendly experience for M&A professionals.

  • Optimized Lead Generation Strategies

    We implemented clear conversion funnels and strategically placed calls-to-action buttons throughout the site, which helps convert visitors into qualified leads and facilitates Devensoft’s growth.

  • Improved Engagement Features

    User experience improvements result in longer on-site sessions and increased user engagement across the website.

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The Results

One year after the redesign, Devensoft experienced significant improvements in key performance metrics compared to the same period before the redesign (Oct 1 – Oct 31, 2024, vs. Oct 1 – Oct 31, 2022):

Increased
the number of active users by

45.9 %

reaching 6,200 active users, indicating increased interest and visibility among the target audience.

Improved
engaged sessions by

46.65 %

reaching 4,024 engaged sessions, reflecting enhanced usability and user satisfaction.

Increased
engagement rates by

1.88 %

reaching 48.87%, showing users spent more time exploring Devensoft’s services and their website.

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