Making Industrial Metal 3D Printing Easy To Understand And Buy
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Mastrex sells industrial metal 3D printers and fiber laser systems to manufacturers in aerospace, defense, medical and dental, energy and research. Its old site was so weighed down by oversized image files that pages struggled to load, and visitors left before they could look at the products.
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Digital Silk rebuilt the site from the ground up. We chose and adapted each module to fit how Mastrex buyers research equipment, then rewrote the product copy so it reads clearly to the people who have to understand, compare and justify a purchase.
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The new site takes visitors through products, industries and materials in a clear order, then on to a consultation and a quote. The product imagery is optimized for the web, so it stays sharp without slowing pages down.
The Challenge
A Site Too Slow To Show The Products
The owner wanted the products to look their best, so the team uploaded very high-resolution images. Those files were far too large for the web. Pages struggled to load, product views stalled, and visitors gave up before they saw what Mastrex sells.
Visitors And Leads Lost To Load Times
Every visitor who left a page before it loaded was a potential customer Mastrex never got to talk to. These machines are a serious capital purchase, and buyers research them carefully, so losing people at the first page was expensive.
A Highly Technical Offer That Easily Overwhelms
Build volumes, laser configurations, alloys and industry tolerances matter enormously to these buyers. But if all that detail arrives at once, it buries the decision-making. The site needed to feel as capable as the machines while keeping the next step obvious.
No Clear Route Through The Range
Mastrex sells two product lines across several industries and materials. Buyers had no simple way to work out which system fit their application before they had to ask for help.
The Solution
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Modules Chosen Around The Buying Journey
Our team reviewed every module in the build library against how Mastrex wanted its information to come across, then picked the ones that suited each job best. That process produced the homepage product slider, the industries module and the dedicated materials module. -
A Clear Path From Product To Quote
We organized the site around the order buyers actually work through. First the systems, then the industries they serve, then the materials they print. From there, a four-step consultation process leads to a quote, so every page points toward the next step. -
Imagery That Stays Sharp Without Slowing The Site
We kept the high-end look the owner wanted while fixing what had made the old site slow. Product images are resized for the web and served in modern formats, so the machines still look sharp and pages load quickly. -
Product Copy Written For Technical Buyers
We rewrote the copy for each system so the details buyers compare, such as build volume, laser setup and intended use, are easy to find without wading through long passages. -
Industry And Material Detail Without The Overload
Seven industry areas and the core metals each have their own concise explanation. A buyer in medical, defense or tooling can see quickly whether Mastrex fits their work, and the deeper technical detail is still there when they need it.
The Results
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Web-Optimized Imagerythat keeps every system looking sharp without the oversized files that made the old site so slow
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9 Systemsacross metal 3D printing and industrial lasers, each presented so buyers can compare them side by side
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7 Industriesfrom aerospace and defense to academia, each showing where Mastrex systems fit
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A 4-Step Path To A Quotetaking buyers from sharing their application to a clear recommendation and price
1,000+ Completed Projects
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The new site directs museums, galleries, private collections and artist estates to the right product, and builds search authority through one shared content library.
Digitizing Your Business Growth
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