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Partner with a top-rated custom website design company to create a fully optimized website, ready to drive engagement and conversions.

  • Create A Unique Digital Experience
  • Drive Higher Conversions
  • Attract Qualified Traffic
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Custom Website Design Services

Digital Silk is a full-service agency comprised of leading web designers from around the globe. Whether building a website from scratch or redesigning your current digital presence, our web design services include:

Custom Web Design

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Leverage the expertise of our award-winning designers to build a fully custom website for your brand. Our web design deliverables include research, analysis and planning, tailored UX and UI design and SEO to drive traffic to your site.

Custom Website Redesign

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Reimage your digital presence with expert guidance from our award-winning web designers and digital strategists.

Custom eCommerce Web Design

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Our Digital Silk web designers specialize in all leading eCommerce platforms, from WooCommerce and Shopify to Adobe Commerce (Magento).

Professional Web Design

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Collaborate with a professional web design company to create a high-end, custom website that connects with your target audience and drives conversions.

Custom End-To-End Development

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Scalable, on-brand, admin-friendly and fully optimized, we produce custom websites on all industry-leading platforms.

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Our Clients

Trusted Web Design Agency

Our experts work with brands of all sizes across different industries to grow their online presence and increase visibility.

babiesrus logo
Babies R Us
rollink logo
Rollink
EV Universe logo
EV Universe
Northwestern_Qatar_Logo_2_
Northwestern University
ibm logo
IBM
buddha brands logo
Buddha Brands
paul stuart logo
Paul Stuart
spar bernstein logo
Spar & Bernstein
Sony logo
Sony
new-dev-rev logo
NewDevRev
Dognomics Logo
Dognomics
Mitsui Plastics logo
Mitsui Plastics
puma logo
Puma Energy
xerox logo
Xerox
enchant logo
Enchant Christmas
grenco logo
Grenco Science
OUR WORK

Custom Web Design Portfolio

Custom B2C, B2B and eCommerce solutions
optimized for traffic, engagement and conversion.
Featured
  • University Web Design

    Making a great first impression through strategic site planning and design.
  • Electric Vehicle eCommerce Marketplace

    Strategically connecting consumers to a dynamic electric car marketplace.
  • Biotech Brand & Digital Presence Development

    Delivering a data-driven brand architecture strategy to boost SNP’s digital presence.
  • Gamified Digital Platform

    Creating an engaging experience through custom website design.
  • Hi-Tech eCommerce Store

    Making superior sound technology accessible through a simplified sales funnel.
  • Premium Luggage e-Shop

    Launching an innovative luggage concept in the U.S. with a redesigned digital presence.
  • Real Estate Digital Experience

    Building a visible online presence through branding, web design and development.
  • Luxury eCommerce

    Reinventing timeless men’s clothing with a classy new website.
  • Reimagined eSports Platform

    Growing fanbase & conversions with a legendary community site design and eCommerce development.
  • Food & Beverage Web Development

    Driving visibility, trust and new partnerships with a professional B2B website design.
  • Modern Energy Website Redesign

    Overhauling a website with responsive design, customized user flows and comprehensive SEO
  • B2B eCommerce Design & Development

    Managing every aspect of the website design and development process, from planning to launch and beyond
  • Law Firm Digital Presence & Visibility

    Driving traffic from a targeted audience with organic search techniques
  • Immersive Events Website

    Matching a unique brand identity with an equally captivating online experience
  • Responsive Redesign With Superior Navigation

    Our full suite of agency solutions, from digital strategy to messaging, site architecture and responsive development, transformed Northwestern Medill’s online experience. 

    We produced an engaging, easy-to-use experience through micro-animations and a meticulously planned user journey to boost conversions and drive student and staff satisfaction. 

  • An Optimized Design With Strategic Branding

    Our team crafted a cutting-edge, on-brand design that strengthens the distinctive visual identity of electric vehicle marketplace EV Universe.

    Featuring dynamic visuals and interactive elements, the innovative platform drives credibility while elevating user experience for buyers and sellers alike.

  • Engaging Biotech Website Redesign

    We delivered a custom website redesign alongside new brand positioning and brand messaging solutions to rebuild SNP Therapeutic’s visibility in the DNA testing market.

    Following in-depth research, our brand and digital strategists crafted a corporate design across redefined site architecture.

  • Stripped Back Tech Design

    Our award-winning designers approached Sony Rewards’ aim to increase on-site engagements by delivering a stripped-back custom web design.

    The intuitive technology website features easy-to-use dropdown navigation menus and crystal-clear CTAs to drive signups.

  • Custom Web Design & Brand Positioning

    By creating a distinctive design tailored for a high-end electronics eCommerce store, we helped position Bang & Olufsen as a tech market innovator.

    With a unique design and a streamlined sales funnel, our digital solutions targeted both UX and UI to grow brand visibility and customer engagement.

  • Supporting Expansion by Driving Revenue

    From website design to digital marketing, brand strategy and SEO, our end-to-end digital solutions helped Rollink grow their revenue by 500% as they entered the U.S. market.

    Our WooCommerce-powered solution features micro-animations, an immersive product experience and a checkout process optimized for conversions.

  • An Upscale Real Estate Experience

    Our web design and development specialists worked to provide NYC-based real estate firm NewDevRev with an upscale web design on a custom-developed platform.

    Through a creative, responsive design that includes a tailor-made search and filter element, visitors can easily access NewDevRev’s upscale website.

  • Reinventing A Luxury Retailer’s Classic Style

    We reimagined luxury men’s clothing brand Paul Stuart’s digital experience with a streamlined conversion funnel and custom eCommerce design.

    Our design helped increase on-site engagement and conversions through a mixture of user-friendly features and a reinvention of Paul Stuart’s classic visual identity.

  • Community Driven eCommerce Development

    Working with G2 eSports’ community-based identity, we developed a custom eCommerce platform to reinforce the organization’s legendary position in the eSports industry.

    Our design and development team introduced a streamlined shopping experience and strategically planned community design to grow conversions and support brand authority.

  • Website Redesign With Custom Features

    We redesigned Ventura Foods’ corporate website to create a fully optimized digital experience.

    Included in the user-centric design is a video in the hero section, engaging micro-animations, a custom cursor and chatbot functionality.

  • Boosting Visibility & Engagement

    We delivered a modern website redesign for global energy company Puma Energy. Our team created a responsive web design with UX-optimized features, including strategically chosen typography, vibrant colors throughout and high-quality custom graphics, in turn increasing engagement by 63% in three weeks.

    We also provided extensive keyword research and search engine optimization, helping to grow website visitors by 27% in the same period.

  • End-To-End Digital Solutions

    We were tasked with launching a new website for National Lighting’s high-quality B2B power charging accessories and lighting solutions company, MOD.

    Our team delivered end-to-end digital services to elevate MOD’s UX and boost orders. Our partnership spanned website strategy, architecture and messaging, responsive design and development, custom eCommerce integrations and marketing.

  • SEO-Optimized Digital Strategy

    Our team worked with legal services provider Spar & Bernstein to extend the group’s online presence. To achieve this, we delivered a set of custom digital strategy, conversion-optimized messaging, responsive design and SEO solutions.

    We improved LawSB’s keyword optimization, content and technical SEO strategy, extending the website’s organic traffic 14x in six months.

  • “Wow” Factor Web Design

    We delivered a creative, interactive website for one-of-a-kind restaurants and events brand Barton G. Using custom images and motion graphics, our designers and developers crafted an engaging UX that perfectly captures the Barton G brand.

    Despite aiming to entertain visitors on every step with a “wow” factor UI, Barton G’s website also follows core UX principles and contains simple, yet striking, messaging that converts.

B2B
  • Food & Beverage Web Development

    Driving visibility, trust and new partnerships with a professional B2B website design.
  • Powering Online Growth

    A custom, fully optimized corporate website ready to attract new business.
  • Brand Messaging That Stands Out

    Leveraging 40 years of legacy to rebrand as a market leader.
  • Cutting-Edge Web Design

    Creating a unique and engaging digital experience to differentiate a counter drone tech brand.
  • Automated AI Modeling Platform Website

    Wodwo shows the data-driven way to high-value prospects with a new brand strategy & website design.
  • Biotech Brand & Digital Presence Development

    Delivering a data-driven brand architecture strategy to boost SNP’s digital presence.
  • A Sophisticated Look & Feel

    A website that provides a luxury experience to high-end clients.
  • An Exciting Digital Experience

    An engaging user experience that captivates website visitors.
  • Website Redesign With Custom Features

    We redesigned Ventura Foods’ corporate website to create a fully optimized digital experience.

    Included in the user-centric design is a video in the hero section, engaging micro-animations, a custom cursor and chatbot functionality.

  • Optimized Industrial Energy Design

    Partnering with industrial energy storage provider POWR2, our team created an optimized design to generate and convert leads.

    POWR2’s reimagined website design includes custom graphics, an engaging counter element and bold social proof to entertain and maintain users.

  • Enhanced Conversion Funnel For B2B Visitors

    We helped FieldEdge, a B2B software provider, increase conversions and brand authority through targeted messaging and strategic user journeys.

    Adding to meticulously planned messaging solutions, our dynamic animations and interactive dashboard produced an engaging user experience for its B2B clients.

  • Immersive Tech Design

    For counter drone technology group Verus, we delivered an innovative website redesign to help them stand out in the digital tech space.

    Verus’ modern web design follows a futuristic style to strengthen their innovative brand identity and features immersive animations and effects to boost on-site engagement.

  • Custom Web Design For High-Value Clients

    Our branding and web design experts worked together to deliver a digital and brand strategy for automated AI modeling providers Wodwo.

    With interactive elements, data-driven dashboards and chatbot functionality, Wodwo’s website speaks directly to their high-value prospects.

  • Engaging Biotech Website Redesign

    We delivered a custom website redesign alongside new brand positioning and brand messaging solutions to rebuild SNP Therapeutic’s visibility in the DNA testing market.

    Following in-depth research, our brand and digital strategists crafted a corporate design across redefined site architecture.

  • An Elevated Digital Experience

    Our design team worked with boutique aviation company NexGen to provide a luxury website redesign that exudes elegance.

    NexGen’s revitalized website features tailor-made elements, such as a video in the hero section and a unique airplane graphic design in the CTAs.

  • Rebranding With An Updated Digital Experience

    Our solution for Meltano, a data ops platform, included strategic conversion funnel optimization with a simplified user journey.

    An engaging website design with dark mode capability, Meltano’s B2B clients receive a high-quality, user-centric UX and UI through their new website design.

B2C
  • University Web Design

    Making a great first impression through strategic site planning and design.
  • Pawdorable eCommerce Web Design

    Strategically positioning, establishing and growing brand presence in the U.S. market.
  • Premium Luggage e-Shop

    Launching an innovative luggage concept in the U.S. with a redesigned digital presence.
  • Elevated University Web Design

    A strategically reimagined education website to drive online applications.
  • Electric Vehicle eCommerce Marketplace

    Strategically connecting consumers to a dynamic electric car marketplace.
  • A Magical Online Experience

    An enchanting website design to spread the Christmas spirit year-round.
  • Elevated Fitness Design

    Building a unique online presence that perfectly aligns with the brand identity.
  • A Vibrant New Look & Feel

    Transforming the digital design of a medical insurance provider.
  • Responsive Redesign With Superior Navigation

    Our full suite of agency solutions, from digital strategy to messaging, site architecture and responsive development, transformed Northwestern Medill’s online experience.

    We produced an engaging, easy-to-use experience through micro-animations and a meticulously planned user journey to boost conversions and drive student and staff satisfaction.

  • Creative B2C e-Store Web Design

    We provided a full set of digital agency solutions, including web design, branding and digital marketing, as dog DNA test kit brand Dognomics launched their services in the U.S.

    Alongside a custom logo design, we drove brand recognition and awareness through an on-brand custom website design, utilizing modern color palette trends and micro-animations.

  • Supporting Expansion by Driving Revenue

    From website design to digital marketing, brand strategy and SEO, our end-to-end digital solutions helped Rollink grow their revenue by 500% as they entered the U.S. market.

    Our WooCommerce-powered solution features micro-animations, an immersive product experience and a checkout process optimized for conversions.

  • Reimagining UX & Boosting Applications

    Our award-winning designers created a modern, fully optimized custom website for the American University in Bulgaria (AUBG).

    The result? An intuitive user experience and an increased number of university applications.

  • An Optimized Design With Strategic Branding

    Our team crafted a cutting-edge, on-brand design that strengthens the distinctive visual identity of electric vehicle marketplace EV Universe.

    Featuring dynamic visuals and interactive elements, the innovative platform drives credibility while elevating user experience for buyers and sellers alike.

  • Custom Events Design

    Our website design team partnered with Enchant Christmas to craft an online experience that matches the magic of their Christmas wonderland.

    From sparkly animations to whimsical typography, the transformed digital experience truly represents the brand’s fun and adventurous identity.

  • Modern & On-Brand Design

    We created a superior digital experience for online workout brand Evlo Fitness.

    By following modern design trends of retro style and pastel color palettes and adding micro-animations, we crafted a user interface that speaks directly to Evlo’s target audience.

  • Harnessing Trust Through Digital Creativity

    With our fully optimized, creative website redesign, LIG Solutions boosted its authority, trust and credibility within the medical insurance industry.

    Included in our user-centered design (UCD) is a video in the hero section, contrasting colors, and micro-animations.

eCommerce
  • Pawdorable eCommerce Web Design

    Strategically positioning, establishing and growing brand presence in the U.S. market.
  • Premium Luggage e-Shop

    Launching an innovative luggage concept in the U.S. with a redesigned digital presence.
  • Hi-Tech eCommerce Store

    Making superior sound technology accessible through a simplified sales funnel.
  • Reimagined eSports Platform

    Growing fanbase & conversions with a legendary community site design and eCommerce development.
  • Luxury eCommerce

    Reinventing timeless men’s clothing with a classy new website.
  • Electric Vehicle eCommerce Marketplace

    Strategically connecting consumers to a dynamic electric car marketplace.
  • Branded F&B Digital Experience

    Delivering a fun, vibrant digital presence to match an exciting visual identity.
  • Launching A New Product

    Increasing online recognition and visibility through unique website design.
  • Creative B2C e-Store Web Design

    We provided a full set of digital agency solutions, including web design, branding and digital marketing, as dog DNA test kit brand Dognomics launched their services in the U.S.

    Alongside a custom logo design, we drove brand recognition and awareness through an on-brand custom website design, utilizing modern color palette trends and micro-animations.

  • Supporting Expansion By Driving Revenue

    From website design to digital marketing, brand strategy and SEO, our end-to-end digital solutions helped Rollink grow their revenue by 500% as they entered the U.S. market.

    Our WooCommerce-powered solution features micro-animations, an immersive product experience and a checkout process optimized for conversions.

  • Custom Web Design & Brand Positioning

    By creating a distinctive design tailored for a high-end electronics eCommerce store, we helped position Bang & Olufsen as a tech market innovator.

    With a unique design and a streamlined sales funnel, our digital solutions targeted both UX and UI to grow brand visibility and customer engagement.

  • Community Driven eCommerce Development

    Working with G2 eSports’ community-based identity, we developed a custom eCommerce platform to reinforce the organization’s legendary position in the eSports industry.

    Our design and development team introduced a streamlined shopping experience and strategically planned community design to grow conversions and support brand authority.

  • Reinventing A Luxury Retailer’s Classic Style

    We reimagined luxury men’s clothing brand Paul Stuart’s digital experience with a streamlined conversion funnel and custom eCommerce design.

    Our design helped increase on-site engagement and conversions through a mixture of user-friendly features and a reinvention of Paul Stuart’s classic visual identity.

  • An Optimized Design With Strategic Branding

    Our team crafted a cutting-edge, on-brand design that strengthens the distinctive visual identity of electric vehicle marketplace EV Universe.

    Featuring dynamic visuals and interactive elements, the innovative platform drives credibility while elevating user experience for buyers and sellers alike.

  • Crafting Excitement Through Colors

    Our design team brought Buddha Brands’ exciting visual identity to the digital stage with a unique and engaging custom website design.

    Discrete micro-animations and textures support a colorful style throughout to highlight the enjoyment of the brand’s sustainable snacks and drinks.

  • UX-Optimized eCommerce Design

    Our web design team supported the launch of Drink New’s latest release NEWater, a fiber-infused, nutrients-focused water product.

    By utilizing white space, animations and high-quality multimedia, customers can discover the product and checkout process with ease and enjoyment.

Our Custom Website Design Process

We use proprietary processes and industry standard methodologies to design and develop high-performance digital experiences.

Before & After

Featured Website Redesigns

We create custom redesigns for brands of all sizes, across industries.
Explore our redesign portfolio.

New Church logo
Powr logo
American University in Bulgaria logo
Ventura Foods logo
Verus tech group logo
BEFORE AFTER
New Church website design comparison - before and after redesign
Powr2 website design comparison - before and after redesign
American University in Bulgaria website design comparison - before and after redesign
Ventura Foods - website design comparison - before and after redesign
Verus tech. group website design comparison - before and after redesign

Custom Web Design Case Studies

Our end-to-end projects drive measurable results.
Background image - people talking together

Xerox needed a new strategy and website to capture B2B leads for their new printer technologies.

In 6 months we achieved:

20k

Sales Increase for Xerox Versalink

40k

Conversion Rate for Nurtured Leads

View Full Case Study
MicrosoftTeams-image (8)
Branding agency case study: MCDS

Miami Country Day School (MCDS), a top private school in Miami, wanted to grow online visibility and on-site engagement with a redesigned website. 

Shortly after launch, we achieved: 

32%

decrease in bounce rates

15%

increase in organic traffic

View Full Case Study
DigitalSilk-web-design-case-study-MCDS (1)
Web design case study doForms

doForms, provider of data collection mobile forms, needed a more user-friendly and SEO optimized website to grow conversions. 

In 2 months, we achieved: 

22%

increase in new traffic

1.5k

new organic keywords

View Full Case Study
DigitalSilk-web-design-case-study-doForms (1)
Law firm web design company custom website for FieldEdge

FieldEdge, a leading provider of field management solutions. needed to redesign their website to improve performance and attract more prospects. 

Shortly after launch, we achieved: 

19%

increase in overall traffic

50%

faster loading speed

View Full Case Study
Screenshot from Fieldge website

WHY COMPANIES CHOOSE US

Digital Silk’s Unique Value As A Custom Web Design Agency

Project Ownership. Transparency. Results. 

As an expert web design company, our senior-level team brings professionalism to the table for each of our web design projects.

With decades of experience creating bespoke solutions for brands across industries, our team represents a professional web design agency trusted to deliver measurable results.

From strategy to implementation, optimization and beyond, our reliable and professional web design services follow a strategic, targeted process regardless of your business’ size, reputation or location.

Headshot of Gabriel, Digital Silk's SEO

Digital Silk’s design team are award winners. In choosing us, you are partnering with the cream of the digital crop.

Our combination of strategy and creativity has produced high-end results for small startups and famous brands alike. Our top-level design team are central in delivering experiences that leave a lasting impact.

Headshots of 3 Digital Silk team members

From the very first discovery call to the launch and maintenance of your website, we take ownership of your project. We treat every custom web design as if it were our own.

In return, by collaborating with us you receive a dedicated team of digital specialists who work around the clock to establish, meet and exceed your brand’s targets. We involve you in every step of the journey and decision-making process, but we also rely on our expertise to produce superior results.

Headshots of 3 Digital Silk team members

At Digital Silk, we grow brands online. Our full-service web design company can manage your business’ entire digital needs under one roof, from custom web design and development to branding, digital marketing and beyond.

Whether research-based strategies from invaluable insights or innovative techniques to connect with your target audience, every step we take is geared towards driving digital growth for your brand.

Headshots of 3 Digital Silk team members

Speak With Our Web Design Experts

schedule a consultation

What’s Best For Your Business?

Custom Fit Web Design vs. Website Templates

No matter the industry, market, or niche, we all have that special something that distinguishes us from our competitors.

The challenge we all have is to present our unique selling points online.

Perhaps it’s just the brand recognition and awareness that you need, which can be achieved with a simple WordPress website.

On the other hand, an omni-channel solution like Magento 2 can provide even the most complex custom features to support your sales and communication funnels.

Here are a few things to take in consideration when deciding what’s the best fit for your business.

Every business has its own unique needs.

No matter the industry, market, or niche, we all have that special something that distinguishes us from our competitors.

The challenge we all have is to present our unique selling points online.

Is a templated web design enough to boost awareness for your brand or do you need custom features to drive brand recognition and conversions?

We discuss the important factors to consider when making your decision, showcasing why a custom website design created by a professional website design firm can deliver superior online growth for your brand.

Have a web design project?
We build custom websites.
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What Are The Benefits Of A Custom Website Design?

While theme and page templates are often a quicker and cheaper option, there are numerous benefits to choosing a custom web design for your website:

1. Supported Brand Identity

With only 50 milliseconds to make a strong first impression, your website is against the clock to portray your brand identity from the moment it loads.

While adaptable website templates go some way to providing a bespoke user interface, only completely customized designs can highlight your unique brand values, messaging and style upon entry and throughout the user journey.

2. Enhanced User Experience

UX can be vastly improved with a custom fit web design, but only when implemented correctly. Without the support of an experienced custom web design company, your tailor-made website design can become cluttered and confusing for users.

However, with a successful, streamlined custom design, users can receive a better experience through engaging content, exciting visuals and easy-to-use navigation not possible in templated designs.

3. Tailored Functionality

Themeforest may have over 30,000 design templates, but many of these will contain repetitive features and similar functionalities.

If your business model contains complex aspects that set you aside from the competition, then a templated design will fall short for your customers.

4. Seamless Integration With Other Systems

Custom web design services are a necessary step to take if your business relies on various systems or tools.

By building your website from scratch, without the use of a website template, a custom web design firm can meticulously place and fit integrations with CRM and eCommerce platforms, such as WooCommerce or Magento.

5. Long-Term Cost Savings

Did you know that page and website templates are extremely code heavy? According to data gathered by Google, 53% of users will bounce from a page if it takes more than three seconds to load?

By getting your website’s code right in the first place, you will save time and money on later upgrades to meet user expectations. You will also know exactly what code has gone into your website, meaning potential issues are easier to locate and flush out.

Infographic stating that 53% of users will leave a webpage if it doesn't load after 3 seconds

What To Consider When Choosing The Best Custom Website Design Company?

Choosing the right agency to deliver your custom web design is an individual process, but there are several factors to keep in consideration:

1. Experience & Expertise

Whether a comprehensive website design or a simple site refresh, choosing to work with a highly experienced, professional website design agency on your custom web design project can make sure you receive a high-quality result.

How to decide: Visit your selected custom web design agency’s portfolio section. By viewing previous designs, you will gain a greater understanding of their standards, as well as the types of businesses and industries they have previously worked with.

2. Client Testimonials & Reviews

Reviews and testimonials can act as a key differentiator between two competing custom web design companies, but only when correctly analyzed.

How to decide: Read between the lines of the testimonials and reviews you are looking at. Does a comment highlight the communication standards of the agency? Does a review come from an industry similar to yours? Has an award been received from a prestigious ceremony?

3. Understanding Of Your Business & Goals

Your business will have a unique set of targets. From eCommerce sales to community signup conversions, the role of a web design firm experienced in design custom websites is to unearth these intricacies and create a digital experience that delivers for you.

How to decide: Ask the agency on your discovery call how they plan to develop a unique solution that performs specifically for your business model.

At Digital Silk, we carry out deep company, competitor and industry research to gain an all-round understanding of your environment before tailoring our design services to match.

4. Customization & Flexibility

A high-quality web design company must act with agility, nimbly navigating a project’s problems and proposing creative custom features.

How to decide: Discuss your current concerns with an agency to see how they plan to approach your custom web design project.

Our award-winning designers at Digital Silk are experienced at producing results in fast-changing, adaptable environments. Take our recent refresh of the Buddha Brands website, for example, where we adapted the design to meet a revamped brand style guide and identity.

Buddha Brands' custom features showing a waved scrolling text feature
Buddha Brands’ new website design highlights a fun brand style and identity.
[Source: Buddha Brands]

5. Full-Service Capabilities

End-to-end custom web design services can raise the ceiling of your digital presence. However, adding a full suite of digital solutions can blow the roof.

How to decide: Explore an agency’s website, specifically header or footer menus, to discover the range of services they provide.

For example, as a full-service branding and web design agency our expertise at Digital Silk spans:

  • Website design & development
  • Branding & marketing
  • eCommerce
  • Software & app development
  • Consulting

6. Project Timeline & Communication

Strong communication between agencies and clients is vital in reaching deadlines and managing expectations. In turn, the best digital agencies will act with complete transparency throughout the process.

How to decide: A full-scale custom website design can take several months to finalize, but the true timeline will depend on the individual project. By requesting a quote from your chosen custom, professional website design company, you can discuss timelines in depth and begin to map out the journey ahead.

7. Support & Maintenance

It’s important to consider the long run on any web design project, especially those with complex custom features and integrations. Keeping everything in-house is one way to limit costs and potential crossed wires.

How to decide: Before choosing your custom web design company, ask them about their maintenance and support services.

At Digital Silk, we provide monthly retainers to not only give around the clock support to our clients, but also boost their performance through areas like SEO and lead generation.

Searching for the best fit agency for your design project? Schedule A Consultation

5 Signs That You Should Invest In Custom Web Design

Not sure whether to go custom or to purchase a theme?

Here are five telltale signs to look out for:

1. Your Page Speed Is Lagging

As mentioned, a Google study found that 53% of mobile users will abandon a website if it takes more than three seconds to load. In fact, the probability of a bounce increases 32% as page load speeds rise from one to three seconds.

Lagging load time is a sign of poor site optimization — something professional web developers can remedy for a fast and functional site ecosystem with custom website services.

page speed graph
[Source: PageSpeed Insights]

2. You Are Not Reaching Your Target Audience

Do you find that you are attracting consumers who are not compatible with your offering?

Or maybe your website traffic is lacking and your page views feel out of control?

If you’re attracting the wrong audience and/or your website has a low number of views, the answers lie in your SEO and digital strategy — something that the pros at an expert web design company know exactly how to handle.

We know that the majority of consumers are discovering brands through search engines such as Google. There are algorithms that dictate which websites appear for specific keywords and how they rank.

To reach your target audience, you’ll need to use relevant target keywords, and social media platforms, to name a few.

3. You Are Not Achieving Your Conversion Goals

Your website’s ultimate goal is to convert target visitors, right?

Growing on-site conversions requires a deep understanding of your target audience and their online behaviors, as well as a design that answers their unique needs.

Custom website design allows you to tailor your conversion funnels and user journeys for a seamless and engaging on-site experience. In turn, this tailored experience is more likely to grow your user engagement and conversions.

For example, they know that placing a booking form in the hero section of your hotel website can increase conversions, and they know that including a searchable product catalog with a spec sheet can do the same for manufacturing websites — insights that are key to increasing your conversion rates.

4. Your Website Looks Generic

By using a website template, you are sharing the same designs with thousands of other brands.

A custom website is designed to meet your unique goals, reflect your brand, and satisfy your target audience’s expectations.

As such, a custom website provides a truly unique user experience.

5. Your Site Is Optimized For Desktop Viewing Only

Have you ever tried to open a website on your phone and were met with a massive wall of text and navigation buttons so small your entire thumb covers most of them?

It’s safe to say that you didn’t stay on the site for very long. In fact, 67% of users consider bad UX as a main reason to leave a website.

As of 2024, there are over 6.9 billion smartphone users. That’s almost double the number from 2016, and it is steadily increasing.

Today, custom web development projects include responsive development by default as mobile friendliness is one of Google’s core web vital signals.

Whether you choose a traditional desktop-first or the increasingly popular mobile-first approach, we recommend testing your website thoroughly during development to ensure it renders well across devices.

Looking for experts to build your website? Meet our web design specialists. Schedule A Consultation

Custom Web Design Best Practices

We utilize industry-leading best practices and industry insights to inform our web design decisions for every brand we partner with.

Our professional website developers are experienced in a wide range of design techniques and technologies, ensuring that we can create custom solutions that meet the unique needs of each client.

Additionally, we assign a dedicated, senior-level digital strategist to each project to ensure that all communication is streamlined, deadlines are met, and the project stays within budget.

This approach allows us to provide personalized attention to each client and deliver successful projects that exceed their expectations.

Some of the best practices we follow that make us a professional web design company include:

1. Strategic Planning

To build websites that perform, we begin every custom web design project with a deep dive into your industry, target audience, competitors, user behavior, and your goals.

Based on the insights we gather, we then create a custom digital strategy that’s unique to your offering, including an actionable roadmap to help you achieve your goals for online growth.

2. Responsive Design

More than half of the total internet traffic stems from mobile devices.

We conduct research into your user behavior to determine which custom website development approach works best for your target audience, whether desktop- or mobile-first. Our experts build seamless digital experiences unique to every brand, to boost engagement and conversions.

3. Search Engine Optimization

Did you know that 53% of the total website traffic comes from organic search? Through SEO, you can grow your online visibility, reach more people, and attract organic traffic.

Based on our SEO experts’ findings in extensive keyword research, we optimize your web pages by utilizing target keywords in your headers, title tags, meta description, and image tags – to name a few – so your website ranks on search engine results pages.

What To Do Once You Hire A Custom Web Design Company?

While project ownership should lie in the hands of your chosen custom web design agency, your contributions as a business owner continue to be invaluable.

Here are some common steps you will need to take:

1. Establish Clear Communication Channels

Interaction is key in communicating your expectations and providing consistent project updates.

Therefore, we recommend setting and maintaining a clear set of communication channels from start to finish. At Digital Silk, we utilize multiple channels for diverse forms of interaction, including email, project management systems and video calls.

2. Share Your Brand Vision & Goals

To create a custom design that stays true to your brand identity, you’ll need to share your brand vision and goals.

Best shared through a bespoke brand book design, designers will use these guidelines to create and on-brand, results driven user interface and experience.

3. Provide Required Media Assets

Providing content is crucial in keeping your website’s visuals in line with your wider brand identity.

Take our design for Dunnion Law, for example. Only by utilizing the media assets we were provided with could our expert designers create a beautiful design that speaks directly from the brand itself.

Dunnion Law's custom homepage showing the faces of the company in the hero
Our design for California-based personal injury law firm Dunnion Law utilized client headshots within the header, giving a face to the name
[Source: Dunnion Law]

4. Collaborate On Design Concepts

From initiation to launch and beyond, your input and collaboration will help direct our designers’ strategies and decisions.

For example, by highlighting the design aspects most important to your business, our team can then create a wireframe layout that revolves around the areas you hold in highest regard.

5. Review & Provide Feedback

Before launch, our design team will present mock-ups of your website design. This will first occur in a stripped back wireframe form before design aspects such as colors, animations and visuals are added.

Your feedback as the client is an important step to ensuring a custom design has been created to perfectly match user intentions and desires, while promoting your business’ brand values and style.

Looking to kickstart your custom web design journey? Meet Our Experts

Custom Website Examples From Our Kitchen

From seamless navigation to engaging effects and animations, our award-winning designers deliver winning custom websites. See a selection of our best work.

1. EV Universe

The client: EV Universe is an online car marketplace that focuses on electric vehicles, allowing a community of motor enthusiasts to buy and sell both electric cars and car parts.

The design: Our design team reinvented EV Universe’s digital presence with a one-stop website for all electric vehicle knowledge, socialization, and purchasing needs.

The signposted menu and search functions created a transparent, simplified navigation for users to easily filter and find what they are looking for in just a few clicks.

EV Universe as a custom website design example
EV Universe’s homepage features optimized menu and search functions to satisfy all user journeys
[Source: EV Universe]

2. Sandler

The client: Sandler is a leading sales training and development organization, responsible for empowering sales professionals and leaders worldwide.

The design: Our team brough Sandler’s corporate branding strategy to life with a sleek, on-brand custom web design.

The site’s professional tone is provided by a blend of UI-optimized features, from smooth transitions to colors and typography born in brand research.

Sandler as a custom website design example
Sandler’s corporate branding style is driven by a sleek, professional custom website design
[Source: Sandler]

3. G Pen

The client: G Pen is an advanced cannabis vaporizer engineering company, focusing on transforming the current cannabis experience through aesthetics, portability, functionality and UX.

The design: Our eCommerce design experts delivered a custom Shopify store to drive conversions at G Pen, with on-brand messaging implemented throughout a custom eCommerce experience.

Meanwhile, our SEO experts produced incredible results in generating online visibility.

GPen is a mobile layout as a custom website design example
G Pen’s custom Shopify design is optimized for conversions
[Source: G Pen]

4. American University in Bulgaria

The client: The American University in Bulgaria (AUBG) offers a range of higher education opportunities and extra curricula programs across a trio of campuses.

The design: Our custom website design for the AUBG focused on creating a streamlined user journey for prospective applicants.

With engaging call-to-action buttons and easy-to-navigate menus, we helped to increase applications at the university.

The AUBG homepage as a custom website design example
AUBG’s custom web design benefits from clearly signposted and engaging user journeys
[Source: AUBG]

5. Buddha Brands

The client: Powered by plants and fueled by purpose, Buddha Brands sells a collection of sustainably made and healthy snacks and beverages.

The design: We delivered a fun, vibrant e-store redesign to match Buddha Brands’ energetic brand identity.

Exciting animations, popping hover features, and captivating colors all add to the invigorating online experience.

The Buddha Brands homepage as a custom website design example
Buddha Brands’ custom e-store design matches the group’s fun brand identity
[Source: Buddha Brands]

Drive Higher Conversions To Your Tailor-Made Website With Digital Silk

At Digital Silk, we provide bespoke services based on consumer, industry and competitive research.

This way, we make goal-oriented decisions and custom web designs that drive conversions for your brand.

As a full-service professional web design agency, our key services span:

For every project, we deliver:

  • Project ownership
  • Transparency
  • Measurable results

Our design team offers free consultation & custom proposals for custom website design projects. This gives both us and our clients the opportunity to explain our processes, understand your website requirements and further discuss the project at hand.

Simply fill out the Request a Quote form, tell us about your goals and our experts will provide you with actionable insights and cost estimates.

Or, call us at (800) 206-9413 to start the conversation.

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Custom Website Design Company FAQs

A custom website design is a build-from-scratch approach that enables your online presence to match your business’ goals, in terms of both aesthetics and functions.

Unlike the limitations of template websites, a custom web design has the freedom to tailor the site to your needs, to keep it flexible and scalable to fit your business growth.

A custom web design offers unlimited design options and flexibility to fit your unique brand identity and conversion funnel, while making your website pop amongst the competition.

With this flexibility, your tailor-made website can fit your SEO needs, follow business growth and achieve a design that is both responsive and highly optimized for mobile.

This type of attention to detail and personalization result in a one-of-a-kind website that stands out from the crowd and effectively represents your business or organization online.

Unless you’re a startup with extremely limited resources and no access to professional agency and development teams, you should never opt for website builder.

Website builders have their limits and are unable to match a custom website’s performance. If you have a proper budget, specific branding requirements and need advanced functionalities, a custom web design is the best choice.

To choose the best web design agency, explore marketplaces and agency directories, such as Clutch, Expertise, DesignRush, Top Agency, Agency Spotter, or The Manifest.

The information found on the mentioned directories is typically arranged by the agency’s reviews, expertise and includes their clients, case studies, pricing and even more details.

Yes. When you opt for a custom design, the website is built from scratch, allowing you to have tailored functionality and higher scalability, as well as optimized performance, user-experience and better tracking.

Moreover, your agency partner can customize the backend of your website to suit your needs, and enable you to seamlessly add new pages, update content and so on.

Most custom websites take anywhere from 200 hours and up to complete, meaning custom website pricing starts from $18,000 and up, depending on your website’s needs.

The price of your custom website is determined by three main factors:

  1. The number of unique landing page designs
  2. Custom features and functionalities
  3. Third-party integrations

The timeline to complete a custom website depends on multiple factors, such as the number of unique landing pages, the nature of its custom functionalities and any third-party integrations.

This said, a simple custom website design project can take 2-3 months to complete, while more complex projects can take 3-4 months or more.

WordPress is still the most dominant CMS used for custom informational websites. WordPress is a great solution for most projects for various reasons, including price, flexibility, ease-of-use and SEO.

For eCommerce projects, either WooCommerce, Shopify or Magento are great solutions. The final choice will depend on the number of SKUs on your site, as well as any other features needed.

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