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In order to bring a better customer experience surrounding new products, HP decided to create a rewards program that offered points and bonuses for every purchase.
This provided customers with the chance to exchange their points for original printer cartridges or get an instant gaming key for their new gaming PCs.
HP aims to bring its customer experience in regards to new products to a new level by offering points and bonuses for their purchase.
The customers will have the chance to exchange their points for original printer cartridges or get an instant gaming key for their new gaming PCs.
Plus, HP has a large number of retail and online stores, which makes this marketing initiative hard to be implemented, monitored and ROI measured. The other hand, a sales force training program is costly and difficult to be implemented. In addition, there are too many online shops and websites to connect with efficiently.
We created an online program where the customers have the chance to register
their new products and get points or instant bonuses.
With this program, HP has a better understanding of how many customers have been enrolled in the rewards program,
how they behave within the program, and which marketing campaign was most successful at driving additional users.
Some of our deliverables included:
Xerox wants to sustain their ability to simplify work and improve productivity by promoting their printers with Xerox® ConnectKey® Technology to the business audience. On top of that, Xerox aims to generate leads for their sales force that will be redistributed to their resellers.
Their website was a company website with very few critical touchpoints in influencing customer’s decision – but it wasn’t created for this scope, and was ultimately unsuccessful in securing leads. In addition, the leads that Xerox did capture weren’t sent directly to the sales force.
Creating the frame for customer engagement and conversion started with an in-depth
audience analysis and customer journey mapping based on Xerox’ Sales Force insights.
Some of our deliverables included:
doForms product is a complex, highlight scalable mobile forms software solution. It allows customers to build custom forms in minutes.
However, their valuable product was overshadowed by a cluttered interface that was bogged down by too many unused web pages.
doForms wanted to generate more leads, garner more brand visibility in the market, and rank better for specific keywords in order to generate better organic traffic. In addition, the client aimed to improve on-site metrics, such as visitors, time on site, lower bounce rates, and more.
In order to improve the website’s aesthetics, organization and value,
Digital Silk decided to create a new website step-by-step.
By prioritizing tasks in a step-by-step process, we were able to improve
their website without disrupting sales and existing customers.
In addition, this approach allowed our team to measure success accurately and determine
which tactics caused the greatest improvement for doForms. This data continually informed our strategy.
Some of our deliverables included:
Our web design journey begins with the map of your customer journey. We create every element of the UI and UX design to propel your users further through the funnel and facilitate the conversion process.
While trends do tend to shape user preferences, we put data first in our design process. Our experts develop your user personas and run thorough research to ensure your web design attracts and retains your target market.
Web design should evolve in response to your users’ preferences and on-site behavior. We use premium tools to monitor your on-site activity and make data-driven design decisions to optimize the paths to conversion.
Your website is an important asset to your brand image. From wireframes to CTA buttons, our experts ensure that each element of your web design is true to your unique identity.
The Digital Silk team hosts an initial meeting with the client to discuss the scope of the project, including platforms and channels, goals, target audience, existing brand strategies, and more.
In this call, the digital strategist – who leads the project – will gather the necessary information to conduct in-depth competitor research and complete a comprehensive digital strategy.
After the kick-off call, the digital strategist will utilize the brand strategy document that was completed in step 1 to build a customized digital strategy.
Each strategy is personalized, depending on the client’s goals, target audience, and the improvements that a website or app needs in order to be successful.
Digital strategists and information architects will work closely together to document the existing features and functionalities of the current platform.
Then, they work together to create a new and improved user experience, documenting all elements for designers and developers and ensuring they are reflected in later stages.
After the website or app architecture is approved, designers will create wireframes – which are essentially blueprints of a website that outline the structure.
After wireframes are designed, web designers will add colors, logos, and branding elements to create a static image-like design of what the web pages will look like to the user.
After the designs are approved, they move into the development stage. Here, frontend developers will create the frontward-facing interface – which customers will see – while the backend developers will create the content management system and tie that administrative dashboard to the frontend.
Throughout the development process and before the website goes live, team members – including the developers and digital strategists – will test every facet of the website or mobile app to ensure it functions properly and matches the original designs that were approved by the client.
Once the platform is built and the testing is completed, the new website or mobile app will be pushed live to the public. However, the work doesn’t stop there.
The Digital Silk team will continue to monitor its performance and security, optimizing whenever possible to maximize results.
While aesthetics are subject to debates, data is not, so our definition of ‘effective’ design is user-centric. We create and optimize designs according to your specific user personas, while remaining true to your brand identity.
With mobile-first internet traffic and the increase of 5G user-base, responsiveness is at the heart of our design strategy. Our websites are adaptable to different devices, screen sizes and browsers.
Intuitive, highly functional and engaging – these are the key qualities we strive in our UX designs. We go beyond customer journeys to recognize the importance of functionality in user experience. From loading times to sophisticated security features, we ensure your website deliver superior experience – always.
Calls to action are highly effective in funnelling your traffic smoothly to the conversion points. As such, they enjoy special attention in our design process, from strategic placement to the look & feel.
We focus on content both as a design element and as an important marketing tool. As a design element, it works synergistically with its environment, giving it depth and context. As a marketing tool, it fuels SEO value, as well as motivates on-site activity.