San Diego Web Design Company

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San Diego Website Design Company

Website Design Agency in San Diego Delivering

Cutting-Edge, Functional Web Design

From Start-Ups To Fortune 500, We Partner With Brands Of All Sizes

Recent Website Design San Diego Launches

Custom B2B & B2C Websites Engineered To Perform

Motion Graphics Exploratory Site

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Cool animations help this aviation site takeoff

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Biotech Engineering Website

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Cutting-edge website design provides targeted experiences for different user segments

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Private School Website

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Educational site maximizes conversions with a dynamic design

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B2C Ecommerce Site 

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Archon flexes its muscles with an interactive eComm site

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B2C Website that Delights

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Creating a rewarding experience with a fresh, simple website design

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High Tech eCommerce Site

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A simple sales funnel enhances the user experience

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Dynamic Website Design

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B2B website design focuses on lead generation

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B2B Custom Website

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Clean user flows help drive B2B leads for IT company

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Retail Ecommerce Site

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Fashionable website design drives more online revenue

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Global B2B Website

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Custom-designed shipping & logistics website streamlines the user journey

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San Diego Web Design Company Services

Focused On Growing Brands Online

Custom Web Design & Development

Ecommerce Website Design & Development

Web
Marketing

App Design & Development

Custom Web Design & Development

We rely on the LATEST

INDUSTRY INSIGHTS to

create CUSTOM websites that

bring MEASURABLE RESULTS

Ecommerce Website Design & Development

We develop EFFICIENT eCommerce

solutions and OPTIMIZE them

to DRIVE CONVERSIONS and

INCREASE BRAND REACH

Digital
Marketing

We create BESPOKE,

DATA-DRIVEN campaigns

that ELEVATE your brand

App Design & Development

We create CUSTOM,

USER-CENTRIC apps that

CAPTIVATE your customers

and EXPAND your brand

Website Design Case Studies

Websites Strategically Engineered To Increase Conversions & On-Site Engagement

Consumer Rewards Program
To Boost Marketing

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The Challenge

HP Requires A Rewards Program That Can Be Implemented Globally

In order to bring a better customer experience surrounding new products, HP decided to create a rewards program that offered points and bonuses for every purchase.

This provided customers with the chance to exchange their points for original printer cartridges or get an instant gaming key for their new gaming PCs.

HP aims to bring its customer experience in regards to new products to a new level by offering points and bonuses for their purchase.

The customers will have the chance to exchange their points for original printer cartridges or get an instant gaming key for their new gaming PCs.

Plus, HP has a large number of retail and online stores, which makes this marketing initiative hard to be implemented, monitored and ROI measured. The other hand, a sales force training program is costly and difficult to be implemented. In addition, there are too many online shops and websites to connect with efficiently.

We Built An Online Program That Provides Instant Rewards To Customers

We created an online program where the customers have the chance to register
their new products and get points or instant bonuses.

With this program, HP has a better understanding of how many customers have been enrolled in the rewards program,
how they behave within the program, and which marketing campaign was most successful at driving additional users.
Some of our deliverables included:

Program Communication. Retailers and resellers refer HP’s program in their own newsletters associated with HP products
Audience Reach. We targeted customers based on their interest in HP printing or gaming products.
User-Friendly Website. The customers submitted their purchase proof and product serial numbers in a custom interface. This portal also allows them to see the points they have gathered and gaming key download after purchases are validated. There also an interface for the users that joined the program, but not purchased yet.

Retargeting. Based on users’ behavior with the program, we created segments and retargeted based on the level of engagement.
Email Newsletters. All the customers and non-customers enrolled in the program were announced at the beginning of every new campaign.
Nurturing Communication. An automatic email messaging was set up sending to information about the level of points, required action, successful submissions and product validation.

Optimization

How We Created A Comprehensive Rewards Program For HP That Works

We tracked and analyzed the most successful actions and narrowed the audience based on engagement with the website.

We also tracked and analyze all third-party communications.

Based on the users’ behavior and feedback, we improved the landing pages and the experience with the website.

For more accuracy, we removed all inactive accounts and created levels of users, based on their activity inside the program.

The Results

In 6 months we achieved:

40,000

active members
inside the program
56%

of customers are
repeat customers
Automated
Reports

generated for the campaign
detailing real time data

Digital Campaigns
For Increasing B2B Leads

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The Challenge

Xerox Needs To Capture B2B Leads For Xerox® ConnectKey® Technology

The Scope

Xerox wants to sustain their ability to simplify work and improve productivity by promoting their printers with Xerox® ConnectKey® Technology to the business audience. On top of that, Xerox aims to generate leads for their sales force that will be redistributed to their resellers.

The Gap

Their website was a company website with very few critical touchpoints in influencing customer’s decision – but it wasn’t created for this scope, and was ultimately unsuccessful in securing leads. In addition, the leads that Xerox did capture weren’t sent directly to the sales force.

We Improved Customer Engagement & Conversions Through Digital Campaigns

Creating the frame for customer engagement and conversion started with an in-depth
audience analysis and customer journey mapping based on Xerox’ Sales Force insights.

Some of our deliverables included:

Audience Reach. We built the Google Search and Display Ads campaign targeting category and branded keywords
Landing Page. We created a new landing page on a new domain, with messaging based on most important buying triggers, a video presentation, a simple and easy to fill up contact form and a brochure download.

Retargeting. We created a retargeting campaign through Google Ads for the most eligible users with time-on-page and video views
Nurturing. For users that downloaded the brochure, but still considering we served different pieces of content via emailing

Optimization

How We Improved The Sales Funnel Across All Channels

Through ongoing analysis, we created different segments based on level of engagement and converting users.

The campaign improved efficiency and leads generated through refining the audience, content testing and improvement and budget optimization.

The resulted leads were taken by Xerox sales force and the agency was provided with feedback about the quality score of the leads and insights about customers.

The Results

In 6 months we achieved:

20%

sales increase for
Xerox Versalink
43%

conversion rate
for nurtured leads
Improved
Reporting

and best practices
for Xerox team

Mobile Workflows,
Reimagined

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The Challenge

doForms Website Was Disorganized & Needed Better UX To Secure Conversions

doForms product is a complex, highlight scalable mobile forms software solution. It allows customers to build custom forms in minutes.

However, their valuable product was overshadowed by a cluttered interface that was bogged down by too many unused web pages.

doForms wanted to generate more leads, garner more brand visibility in the market, and rank better for specific keywords in order to generate better organic traffic. In addition, the client aimed to improve on-site metrics, such as visitors, time on site, lower bounce rates, and more.

We Create A New Website, Paid Media Campaign & SEO Strategy

In order to improve the website’s aesthetics, organization and value,
Digital Silk decided to create a new website step-by-step.

By prioritizing tasks in a step-by-step process, we were able to improve
their website without disrupting sales and existing customers.

In addition, this approach allowed our team to measure success accurately and determine
which tactics caused the greatest improvement for doForms. This data continually informed our strategy.

Some of our deliverables included:

Brand Strategy
Website Design & App Development
Multi-Channel Marketing

Redesign & Optimization

How Digital Silk Redesigned & Organized doForms’ Online Presence

doForms previous website lacked a clean interface and strategic user flow. So, the first thing Digital Silk did was work with the client to understand their brand, goals, and what tactics they had previous tried that were unsuccessful.

Afterwards, the Digital Silk team conducted competitor research, a website audit and an SEO analysis to identify the weak points of the existing website. We created a new sitemap, removed zombie pages, and completed optimization tasks aimed at boosting SEO.

Piece by piece, we wireframed and designed new pages for doForms, including a homepage, free trial page, product page, a blog (complete with new, fully optimized content from us!) and more.

After designs and content were approved, we developed, tested and pushed those changes live, monitoring the content regularly.

We eventually coupled this with a retargeting campaign, organic social media schedule, and social media ads to boost brand awareness and traffic.

The Results

In 2 months, we achieved:

53

new backlinks
1500

organic keywords
21%

lower bounce rate
on contact page
18.5%

lower bounce rate
on free trial page
Increased
time

on Free Trial page
to 3:20

We Partner With Our Clients To Drive Results

Expert Team Members

Results-Driven Proactive Approach

Streamlined Execution

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The Leading Web Design Company In San Diego

San Diego - The Home Of Superior Web Design

Our web designers have helped clients across industries, from start-ups to Fortune 100 companies, gain competitive advantage both locally and globally. Whether you are looking for a web design that appeals to a highly selective San Diego buyer, or one that attracts global audiences, we are the agency for you.

Work With A

Top Website Design Company in San Diego

To Create A Superior Website

Strategically Planned Conversion Funnels

Mapping the journey of website visitors is one of the first and most important steps we take when developing a website. By analyzing their conversion path, we are able to optimize the website UX and UI design in a way that will encourage your website visitors to convert.

User Persona Analysis And Design Trends

Conversion funnel optimization efforts are only effective if they’re targeted at the right audience. To achieve this, we perform a thorough analysis of your customers’ user personas. This allows us to craft a website that will resonate with your target audience and turn them into customers.

User Behavior

In order to be effective, a website should be designed around the behavior and preferences of its visitors. We use custom monitoring tools that allow us to analyze the on-site activity of your users and adjust the website design accordingly.

Authentic And True-to-Brand Look & Feel

Your website is an important asset to your brand image. From wireframes to CTA buttons, our experts ensure that each element of your web design is true to your unique identity.

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San Diego Web Design Company Experts

Reveal Their Web Design Process

01Kick-Off & Discovery

02Digital Strategy

03Information Architecture

04Design Mockups

05Coding & Development

06Quality Assurance

07Launch & Optimization

Kick-Off & Discovery

The Digital Silk team hosts an initial meeting with the client to discuss the scope of the project, including platforms and channels, goals, target audience, existing brand strategies, and more.

In this call, the digital strategist – who leads the project – will gather the necessary information to conduct in-depth competitor research and complete a comprehensive digital strategy.

Digital Strategy

After the kick-off call, the digital strategist will utilize the brand strategy document that was completed in step 1 to build a customized digital strategy.

Each strategy is personalized, depending on the client’s goals, target audience, and the improvements that a website or app needs in order to be successful.

Information Architecture

Digital strategists and information architects will work closely together to document the existing features and functionalities of the current platform.

Then, they work together to create a new and improved user experience, documenting all elements for designers and developers and ensuring they are reflected in later stages.

Design Mockups

After the website or app architecture is approved, designers will create wireframes – which are essentially blueprints of a website that outline the structure.

After wireframes are designed, web designers will add colors, logos, and branding elements to create a static image-like design of what the web pages will look like to the user.

Coding & Development

After the designs are approved, they move into the development stage. Here, frontend developers will create the frontward-facing interface – which customers will see – while the backend developers will create the content management system and tie that administrative dashboard to the frontend.

Quality Assurance

Throughout the development process and before the website goes live, team members – including the developers and digital strategists – will test every facet of the website or mobile app to ensure it functions properly and matches the original designs that were approved by the client.

Launch & Optimization

Once the platform is built and the testing is completed, the new website or mobile app will be pushed live to the public. However, the work doesn’t stop there.

The Digital Silk team will continue to monitor its performance and security, optimizing whenever possible to maximize results.

Web Designs Before & After

Check Out Some Examples Of Our Redesign Projects

BeforeAfter

Before After

San Diego Web Design Experts

Mobile-First Design

Mobile-first design is one of the core best practices of our web design team. All websites we create follow the latest trends and are optimized from the ground up for different mobile devices, platforms and screen sizes.

Strategic Approach To Content

We recognize the great potential of high-quality content as both a digital marketing tool and an essential design element of a modern website. Our web designs rely heavily on research-backed, data-driven content to bring value to visitors and achieve outstanding SEO results.

Defining ‘Great’ Design

We don’t define ‘great’ design as simply aesthetically pleasing or modern. To our team, great design is, above all, a user-centric design that is created to bring measurable results using a data-driven approach.

Compelling Calls-To-Action (CTAs)

CTAs are the key element of an effective, converting website. Our web design team recognizes the important role that CTAs play in the conversion path of a website visitor. We always pay special attention to CTAs to ensure that they are strategically designed and placed to push every user one step closer to converting.

User Experience

In addition to superior websites, our web design team strives to create superior online experiences. A user-centric website is functional, engaging and intuitive to use – qualities that make up a superior user experience.