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Websites Strategically Engineered To Increase Conversions & On-Site Engagement
Consumer Rewards Program
To Boost Marketing
The Challenge
HP Requires A Rewards Program That Can Be Implemented Globally
In order to bring a better customer experience surrounding new products, HP decided to create a rewards program that offered points and bonuses for every purchase.
This provided customers with the chance to exchange their points for original printer cartridges or get an instant gaming key for their new gaming PCs.
HP aims to bring its customer experience in regards to new products to a new level by offering points and bonuses for their purchase.
The customers will have the chance to exchange their points for original printer cartridges or get an instant gaming key for their new gaming PCs.
Plus, HP has a large number of retail and online stores, which makes this marketing initiative hard to be implemented, monitored and ROI measured. The other hand, a sales force training program is costly and difficult to be implemented. In addition, there are too many online shops and websites to connect with efficiently.
We Built An Online Program That Provides Instant Rewards To Customers
We created an online program where the customers have the chance to register
their new products and get points or instant bonuses.
With this program, HP has a better understanding of how many customers have been enrolled in the rewards program,
how they behave within the program, and which marketing campaign was most successful at driving additional users.
Some of our deliverables included:
- Program Communication. Retailers and resellers refer HP’s program in their own newsletters associated with HP products
- Audience Reach. We targeted customers based on their interest in HP printing or gaming products.
- User-Friendly Website. The customers submitted their purchase proof and product serial numbers in a custom interface. This portal also allows them to see the points they have gathered and gaming key download after purchases are validated. There also an interface for the users that joined the program, but not purchased yet.
- Retargeting. Based on users’ behavior with the program, we created segments and retargeted based on the level of engagement.
- Email Newsletters. All the customers and non-customers enrolled in the program were announced at the beginning of every new campaign.
- Nurturing Communication. An automatic email messaging was set up sending to information about the level of points, required action, successful submissions and product validation.
Optimization
How We Created A Comprehensive Rewards Program For HP That Works
We tracked and analyzed the most successful actions and narrowed the audience based on engagement with the website.
We also tracked and analyze all third-party communications.
Based on the users’ behavior and feedback, we improved the landing pages and the experience with the website.
For more accuracy, we removed all inactive accounts and created levels of users, based on their activity inside the program.
The Results
In 6 months we achieved:
-
40,000active members
inside the program -
56%of customers are
repeat customers -
Automated
Reportsgenerated for the campaign
detailing real time data
Digital Campaigns
For Increasing B2B Leads
The Challenge
Xerox Needs To Capture B2B Leads For Xerox® ConnectKey® Technology
The Scope
Xerox wants to sustain their ability to simplify work and improve productivity by promoting their printers with Xerox® ConnectKey® Technology to the business audience. On top of that, Xerox aims to generate leads for their sales force that will be redistributed to their resellers.
The Gap
Their website was a company website with very few critical touchpoints in influencing customer’s decision – but it wasn’t created for this scope, and was ultimately unsuccessful in securing leads. In addition, the leads that Xerox did capture weren’t sent directly to the sales force.
We Improved Customer Engagement & Conversions Through Digital Campaigns
Creating the frame for customer engagement and conversion started with an in-depth
audience analysis and customer journey mapping based on Xerox’ Sales Force insights.
Some of our deliverables included:
- Audience Reach. We built the Google Search and Display Ads campaign targeting category and branded keywords
- Landing Page. We created a new landing page on a new domain, with messaging based on most important buying triggers, a video presentation, a simple and easy to fill up contact form and a brochure download.
- Retargeting. We created a retargeting campaign through Google Ads for the most eligible users with time-on-page and video views
- Nurturing. For users that downloaded the brochure, but still considering we served different pieces of content via emailing
Optimization
How We Improved The Sales Funnel Across All Channels
Through ongoing analysis, we created different segments based on level of engagement and converting users.
The campaign improved efficiency and leads generated through refining the audience, content testing and improvement and budget optimization.
The resulted leads were taken by Xerox sales force and the agency was provided with feedback about the quality score of the leads and insights about customers.
The Results
In 6 months we achieved:
-
20%sales increase for
Xerox Versalink -
43%conversion rate
for nurtured leads -
Improved
Reportingand best practices
for Xerox team
Mobile Workflows,
Reimagined
The Challenge
doForms Website Was Disorganized & Needed Better UX To Secure Conversions
doForms product is a complex, highlight scalable mobile forms software solution. It allows customers to build custom forms in minutes.
However, their valuable product was overshadowed by a cluttered interface that was bogged down by too many unused web pages.
doForms wanted to generate more leads, garner more brand visibility in the market, and rank better for specific keywords in order to generate better organic traffic. In addition, the client aimed to improve on-site metrics, such as visitors, time on site, lower bounce rates, and more.
We Create A New Website, Paid Media Campaign & SEO Strategy
In order to improve the website’s aesthetics, organization and value,
Digital Silk decided to create a new website step-by-step.
By prioritizing tasks in a step-by-step process, we were able to improve
their website without disrupting sales and existing customers.
In addition, this approach allowed our team to measure success accurately and determine
which tactics caused the greatest improvement for doForms. This data continually informed our strategy.
Some of our deliverables included:
Redesign & Optimization
How Digital Silk Redesigned & Organized doForms’ Online Presence
doForms previous website lacked a clean interface and strategic user flow. So, the first thing Digital Silk did was work with the client to understand their brand, goals, and what tactics they had previous tried that were unsuccessful.
Afterwards, the Digital Silk team conducted competitor research, a website audit and an SEO analysis to identify the weak points of the existing website. We created a new sitemap, removed zombie pages, and completed optimization tasks aimed at boosting SEO.
Piece by piece, we wireframed and designed new pages for doForms, including a homepage, free trial page, product page, a blog (complete with new, fully optimized content from us!) and more.
After designs and content were approved, we developed, tested and pushed those changes live, monitoring the content regularly.
We eventually coupled this with a retargeting campaign, organic social media schedule, and social media ads to boost brand awareness and traffic.
The Results
In 2 months, we achieved:
-
53new backlinks
-
1500organic keywords
-
21%lower bounce rate
on contact page -
18.5%lower bounce rate
on free trial page -
Increased
timeon Free Trial page
to 3:20
We Partner With Our Clients To Drive Results
Expert Team Members
Results-Driven Proactive Approach
Streamlined Execution
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2021 Guide to
Growing Brands Online
Drive more qualified traffic, improve engagement rates such as time on site and conversions and create customer stickiness for repeat sales.