San Diego Web Design Company

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San Diego Website Design Company

San Diego Web Design Agency Delivering

Professional Websites That Drive Results

From Start-Ups To Fortune 500, We Partner With Brands Of All Sizes

Recent Website Design San Diego Launches

Custom B2B & B2C Websites Engineered To Perform

Motion Graphics Exploratory Site

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Cool animations help this aviation site takeoff

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Biotech Engineering Website

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Cutting-edge website design provides targeted experiences for different user segments

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Private School Website

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Educational site maximizes conversions with a dynamic design

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B2C Ecommerce Site 

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Archon flexes its muscles with an interactive eComm site

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B2C Website that Delights

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Creating a rewarding experience with a fresh, simple website design

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High Tech eCommerce Site

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A simple sales funnel enhances the user experience

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Dynamic Website Design

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B2B website design focuses on lead generation

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B2B Custom Website

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Clean user flows help drive B2B leads for IT company

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Retail Ecommerce Site

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Fashionable website design drives more online revenue

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Global B2B Website

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Custom-designed shipping & logistics website streamlines the user journey

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San Diego Web Design Company

Growing Brands With High-Performance Websites

Custom Web Design & Development

Ecommerce Website Design & Development

Web
Marketing

App Design & Development

Custom Web Design & Development

Our team adheres to the LATEST TRENDS

and web design BEST PRACTICES to create

CUSTOM websites that align with your business

objectives and BOOST MARKET VISIBILITY.

Ecommerce Website Design & Development

We produce EFFICIENT eCommerce solutions

that IMPROVE THE PRESENCE of your products,

GENERATE HIGHER CONVERSIONS and make

your brand MORE VISIBLE online.

Web
Marketing

We tailor a BESPOKE digital marketing strategy

for your business to GENERATE BUZZ

and attract your IDEAL CUSTOMERS

App Design & Development

We follow the latest APP DESIGN BEST

PRACTICES to create custom apps that

deliver a GREAT USER EXPERIENCE and

provide UNRIVALED PERFORMANCE.

Website Design Case Studies

Websites Strategically Engineered To Increase Conversions & On-Site Engagement

Consumer Rewards Program
To Boost Marketing

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The Challenge

HP Requires A Rewards Program That Can Be Implemented Globally

In order to bring a better customer experience surrounding new products, HP decided to create a rewards program that offered points and bonuses for every purchase.

This provided customers with the chance to exchange their points for original printer cartridges or get an instant gaming key for their new gaming PCs.

HP aims to bring its customer experience in regards to new products to a new level by offering points and bonuses for their purchase.

The customers will have the chance to exchange their points for original printer cartridges or get an instant gaming key for their new gaming PCs.

Plus, HP has a large number of retail and online stores, which makes this marketing initiative hard to be implemented, monitored and ROI measured. The other hand, a sales force training program is costly and difficult to be implemented. In addition, there are too many online shops and websites to connect with efficiently.

We Built An Online Program That Provides Instant Rewards To Customers

We created an online program where the customers have the chance to register
their new products and get points or instant bonuses.

With this program, HP has a better understanding of how many customers have been enrolled in the rewards program,
how they behave within the program, and which marketing campaign was most successful at driving additional users.
Some of our deliverables included:

Program Communication. Retailers and resellers refer HP’s program in their own newsletters associated with HP products
Audience Reach. We targeted customers based on their interest in HP printing or gaming products.
User-Friendly Website. The customers submitted their purchase proof and product serial numbers in a custom interface. This portal also allows them to see the points they have gathered and gaming key download after purchases are validated. There also an interface for the users that joined the program, but not purchased yet.

Retargeting. Based on users’ behavior with the program, we created segments and retargeted based on the level of engagement.
Email Newsletters. All the customers and non-customers enrolled in the program were announced at the beginning of every new campaign.
Nurturing Communication. An automatic email messaging was set up sending to information about the level of points, required action, successful submissions and product validation.

Optimization

How We Created A Comprehensive Rewards Program For HP That Works

We tracked and analyzed the most successful actions and narrowed the audience based on engagement with the website.

We also tracked and analyze all third-party communications.

Based on the users’ behavior and feedback, we improved the landing pages and the experience with the website.

For more accuracy, we removed all inactive accounts and created levels of users, based on their activity inside the program.

The Results

In 6 months we achieved:

40,000

active members
inside the program
56%

of customers are
repeat customers
Automated
Reports

generated for the campaign
detailing real time data

Digital Campaigns
For Increasing B2B Leads

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The Challenge

Xerox Needs To Capture B2B Leads For Xerox® ConnectKey® Technology

The Scope

Xerox wants to sustain their ability to simplify work and improve productivity by promoting their printers with Xerox® ConnectKey® Technology to the business audience. On top of that, Xerox aims to generate leads for their sales force that will be redistributed to their resellers.

The Gap

Their website was a company website with very few critical touchpoints in influencing customer’s decision – but it wasn’t created for this scope, and was ultimately unsuccessful in securing leads. In addition, the leads that Xerox did capture weren’t sent directly to the sales force.

We Improved Customer Engagement & Conversions Through Digital Campaigns

Creating the frame for customer engagement and conversion started with an in-depth
audience analysis and customer journey mapping based on Xerox’ Sales Force insights.

Some of our deliverables included:

Audience Reach. We built the Google Search and Display Ads campaign targeting category and branded keywords
Landing Page. We created a new landing page on a new domain, with messaging based on most important buying triggers, a video presentation, a simple and easy to fill up contact form and a brochure download.

Retargeting. We created a retargeting campaign through Google Ads for the most eligible users with time-on-page and video views
Nurturing. For users that downloaded the brochure, but still considering we served different pieces of content via emailing

Optimization

How We Improved The Sales Funnel Across All Channels

Through ongoing analysis, we created different segments based on level of engagement and converting users.

The campaign improved efficiency and leads generated through refining the audience, content testing and improvement and budget optimization.

The resulted leads were taken by Xerox sales force and the agency was provided with feedback about the quality score of the leads and insights about customers.

The Results

In 6 months we achieved:

20%

sales increase for
Xerox Versalink
43%

conversion rate
for nurtured leads
Improved
Reporting

and best practices
for Xerox team

Mobile Workflows,
Reimagined

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The Challenge

doForms Website Was Disorganized & Needed Better UX To Secure Conversions

doForms product is a complex, highlight scalable mobile forms software solution. It allows customers to build custom forms in minutes.

However, their valuable product was overshadowed by a cluttered interface that was bogged down by too many unused web pages.

doForms wanted to generate more leads, garner more brand visibility in the market, and rank better for specific keywords in order to generate better organic traffic. In addition, the client aimed to improve on-site metrics, such as visitors, time on site, lower bounce rates, and more.

We Create A New Website, Paid Media Campaign & SEO Strategy

In order to improve the website’s aesthetics, organization and value,
Digital Silk decided to create a new website step-by-step.

By prioritizing tasks in a step-by-step process, we were able to improve
their website without disrupting sales and existing customers.

In addition, this approach allowed our team to measure success accurately and determine
which tactics caused the greatest improvement for doForms. This data continually informed our strategy.

Some of our deliverables included:

Brand Strategy
Website Design & App Development
Multi-Channel Marketing

Redesign & Optimization

How Digital Silk Redesigned & Organized doForms’ Online Presence

doForms previous website lacked a clean interface and strategic user flow. So, the first thing Digital Silk did was work with the client to understand their brand, goals, and what tactics they had previous tried that were unsuccessful.

Afterwards, the Digital Silk team conducted competitor research, a website audit and an SEO analysis to identify the weak points of the existing website. We created a new sitemap, removed zombie pages, and completed optimization tasks aimed at boosting SEO.

Piece by piece, we wireframed and designed new pages for doForms, including a homepage, free trial page, product page, a blog (complete with new, fully optimized content from us!) and more.

After designs and content were approved, we developed, tested and pushed those changes live, monitoring the content regularly.

We eventually coupled this with a retargeting campaign, organic social media schedule, and social media ads to boost brand awareness and traffic.

The Results

In 2 months, we achieved:

53

new backlinks
1500

organic keywords
21%

lower bounce rate
on contact page
18.5%

lower bounce rate
on free trial page
Increased
time

on Free Trial page
to 3:20

We Partner With Our Clients To Drive Results

Expert Team Members

Results-Driven Proactive Approach

Streamlined Execution

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Top San Diego Website Design Company

San Diego Web Design: Cutting-Edge Websites Giving Value To Your Brand

Our San Diego web design specialists have worked with a multitude of diverse clients from all industries and companies of all sizes. We aim to deliver superior websites with measurable results. Check out our portfolio and get in touch.

Work With The

Top San Diego Website Design Agency

To Create A Website That Stands Out

Strategically Planned Conversion Funnels

It is essential to understand your website visitors' user journey in order to create a website that successfully drives conversions.

Our San Diego website design professionals map out your prospects' road to conversion to create a funnel that will inspire visitors to take the desired action.

User Persona Analysis And Design Trends

Our team conducts an in-depth analysis of your target audience via data-driven research to formulate user personas of your ideal customers and prospects that will inform specific web design and marketing tactics.

User Behavior Analysis

Your visitors' habits and preferences are a starting point for the creation of a website that brings success to your business. Our agency's San Diego experts tackle your audiences' online behavior and optimize the conversion funnel accordingly.

Authentic And True-to-Brand Look & Feel

Our team ensures that your website grabs the attention of your most qualified audience and accurately represents your brand values. We do this by aligning every element of the website to your brand identity, from the navigation menu to the copy.

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Our San Diego Web Design Specialist

Discuss Their Website Design Strategy

01Kick-Off & Discovery

02Digital Strategy

03Information Architecture

04Design Mockups

05Coding & Development

06Quality Assurance

07Launch & Optimization

Kick-Off & Discovery

Kick-Off & Discovery

Our web design projects begin with the kick-off meeting, during which we introduce you to your dedicated digital strategist who will lead the project. During the call, they gather important information regarding your business and your project's scope and goals.

Digital Strategy

Digital Strategy

During this step, we form a customized and comprehensive digital strategy for your website project, which is the result of an in-depth analysis of your business, audience and competitors. Your objectives, market niche and capabilities are the basis for this roadmap.

Information Architecture

Information Architecture

Our San Diego web design team creates website wireframes based on the information collected in previous steps. These blueprints are the "skeleton" of your website that define its structure and user journey. Designers fill in these wireframes with your visual elements to align it with your brand identity.

Design Mockups

Design Mockups

After the website architecture is complete and approved, our San Diego web design experts create web design blueprints that define the website's structure. Your brand's visuals, such as logo, colors and images are added to the wireframe to sketch the website's final look.

Coding & Development

Coding & Development

Our development team begins putting the website together based on the approved design and its wireframes. They work on creating the frontend – the portion of the website visitors see and interact with – and the backend — the administrative (Content Management System) part.

Quality Assurance

Quality Assurance

Before the website is launched, our team goes through a rigorous testing and quality assurance process. Every team member involved in your website project tests each website element to ensure there are no coding or design errors.

Launch & Optimization

Launch & Optimization

At this stage, the website is ready to go live and, even after the launch, our team continues to monitor and analyze its performance, ready to make adjustments where needed.

Custom Website Designs Before & After

Check Out Some Of Our Redesign Projects

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How Our San Diego Web Design Experts

Engineer Your Website For Success

Mobile-First Design

We follow mobile-first best practices to develop professional smartphone and tablet websites by ensuring they are optimized and fully-functional for any device, screen size or platform.

Strategic Approach To Content

High-quality content, bolstered by research and data, attracts prospects and captures valuable leads. Our San Diego web design company creates and places valuable content in front of your audience using best on-site SEO practices.

Defining ‘Great’ Design

For us, great web design goes beyond the website's good looks – it is about making a clean, cutting-edge digital environment that provides a functional customer-centric user experience and delivers measurable results.

Compelling Calls-To-Action (CTAs)

CTAs are one of the most important website elements, because they move your prospects down your sales funnel and toward the conversion point. Our San Diego website design team carefully creates and places CTA buttons on your website to ensure a seamless user journey through all stages.