Custom Software Development Company

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Customized Software Solutions

Custom Software Development

Next
Generation AI

Wearable
Technology

Internet of
Things

Custom Software Development

Enterprise systems, apps, intranets and more - we take an agile approach to building scalable custom software, integrating the latest technologies, with a dynamic user-friendly experience

Next Generation AI

Driving customer acquisition and revenue growth through machine learning, personalization and more across all digital platforms.

Wearable Technology

Wearable devices and highly advanced applications that demonstrate the power of your brand, anytime, anywhere

Internet of Things

Connecting the power of the Internet to everyday objects, enabling brands to meet consumers exactly where they are

We Partner With Brands To Deliver

Software Solutions Across All Industries

From Start-Ups To Fortune 500, We Partner With Brands Of All Sizes

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Software Development Cases Studies

That Scale To Each Brand’s Need

Mobile Workflows,
Reimagined

Explore

The Challenge

doForms Website Was Disorganized & Needed Better UX To Secure Conversions

doForms product is a complex, highlight scalable mobile forms software solution. It allows customers to build custom forms in minutes.

However, their valuable product was overshadowed by a cluttered interface that was bogged down by too many unused web pages.

doForms wanted to generate more leads, garner more brand visibility in the market, and rank better for specific keywords in order to generate better organic traffic. In addition, the client aimed to improve on-site metrics, such as visitors, time on site, lower bounce rates, and more.

We Create A New Website, Paid Media Campaign & SEO Strategy

In order to improve the website’s aesthetics, organization and value,
Digital Silk decided to create a new website step-by-step.

By prioritizing tasks in a step-by-step process, we were able to improve
their website without disrupting sales and existing customers.

In addition, this approach allowed our team to measure success accurately and determine
which tactics caused the greatest improvement for doForms. This data continually informed our strategy.

Some of our deliverables included:

Brand Strategy
Website Design & App Development
Multi-Channel Marketing

Redesign & Optimization

How Digital Silk Redesigned & Organized doForms’ Online Presence

doForms previous website lacked a clean interface and strategic user flow. So, the first thing Digital Silk did was work with the client to understand their brand, goals, and what tactics they had previous tried that were unsuccessful.

Afterwards, the Digital Silk team conducted competitor research, a website audit and an SEO analysis to identify the weak points of the existing website. We created a new sitemap, removed zombie pages, and completed optimization tasks aimed at boosting SEO.

Piece by piece, we wireframed and designed new pages for doForms, including a homepage, free trial page, product page, a blog (complete with new, fully optimized content from us!) and more.

After designs and content were approved, we developed, tested and pushed those changes live, monitoring the content regularly.

We eventually coupled this with a retargeting campaign, organic social media schedule, and social media ads to boost brand awareness and traffic.

The Results

In 2 months, we achieved:

53
new backlinks
1500
organic keywords
21%
lower bounce rate
on contact page
18.5%
lower bounce rate
on free trial page
Increased
time
on Free Trial page
to 3:20

Global Team,
Localized Precision

Explore

The Challenge

Global IBM Locations Struggled To Adopt
New Industry-Specific Marketing Communications Effectively

The company had to refresh the industry-specific marketing communications and
launched a new platform for 19 Industries made of over 200 webpages that to be localized in Europe.

The team then realized that every country encountered similar problems in the adoption process and took
very long to solve them or didn’t know where to find the necessary information to update on the pages.

Location-Specific Marketing Initiatives Aimed At Streamlining The Process

The team aimed to streamline the adoption process by allocated dedicated strategists to each location.
Upwards of 12 digital strategists lead the project for each region in Europe – and those team members used
their experience to build guides and share know-how to reduce delivery time.

Examples of industries they located in the global locations include:

Insurance
Retail Consumer Products

Telecommunications & Media Entertainment
Energy

Execution

Coordinating Global Teams With Localized Precision

In order to execute the task, the team provided daily status updates to make sure project was on track and help local teams solve unexpected problems. They also created a localization guide for local teams to follow standards.

In addition, the team cultivated a community to share know-how and gather the local configurations needed by teams to publish pages faster.

Finally, the team understood that by having an industry-specific marketing microsite available to those locations, the team was able to shift from a product-lead campaigns to industry-specific marketing communication, integrate better with marketing events and increase organic traffic from keywords that they were not ranking for previously.

The Results

In 5 months, the team achieved:

Over 100 stakeholders
and 12 team members
coordinated
19 industry
microsites launched
in 21 countries
200+ webpages
localized in
11 local languages

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From Intranets and Applications to AI, IoT & Emerging Tech

We Build Custom Software Solutions

Application Software

Application software utilizes a computer system to power functionalities that supersede the device’s capabilities.

It is one of the first forms of software development and is built for specific operating systems, including iOS, Android, Windows, or Linux. Common software programming languages used in application development include Java, VB.NET, C/C++, C#, and Python.

Application software comes in many forms, including mobile apps, desktop applications, and any other type of install-able piece of software designed for a specific function.

System Software

System software manages the behavior of computer hardware, helping the solution to run optimally.

System software solutions come in many forms, including operating systems, device drivers and utilities. Most software solutions that brands need aren’t necessarily system software solutions. Instead, they are software solutions that are compatible with specific system software.

AI, IoT & Emerging Tech

As modern technology advances, software solutions have expanded beyond traditional operating systems and devices. Now, they encompass unique solutions, including artificial intelligence, machine learning, the Internet of Things, wearable devices, and other forms of software.

Emerging technology as software solutions can be implemented across many devices and operating systems, including mobile apps, websites, and any type of custom software solution.

Custom Software Solutions

Custom software solutions know no bounds. In fact, any business need can be powered by its own specific software, aimed at achieving tailored goals.

Digital Silk consults with each client to determine their objectives, create a roadmap to success, and ultimately build a highly functional and innovative software solution to achieve those goals. Common custom software programming languages include Laravel, Python, Ruby on Rails, JavaScript, C++, HTML and more.

Frontend Development

Frontend software developers create the interface of a website or solution that “customers” will see when they interact with it. This means that they are not creating dashboards, administration panels, or content management systems (CMS).

This software development segment pays special attention to accessibility – which essentially encapsulates user experience – and performance – meaning proper functionality, design and loading times.

Frontend developers typically work with the languages of HTML, CSS, and JavaScript.

Backend Development

Backend software developers build the administration panel, dashboard and content management system that corresponds with the frontend interface. They also connect the frontend with the backend, ensuring that any software settings, content and other information can easily be controlled through the backend.

Backend developers tend to code in languages such as .NET, PHP opensource framework, and JAVA.

In addition, depending on the complexity of a project, Digital Silk can provide full-stack developers or experts who can manage both frontend and backend programming.

We Follow A Proven

Software Development Life Cycle Process

Analysis

Design

Development

Testing

Launch

Maintenance

Analysis

As a kickoff to the software development process, we document any existing software, features and functionalities. Then, our Miami and New York experts collaborate with the client to determine which elements should remain in the revised solution, as well as the new features that should be created.

For software products, Digital Silk also runs thorough competitor research to set benchmarks and identify the unique value(s) that will get the client's solution ahead.

Design

Once the documentation and software plan are created and approved by the client, the Digital Silk team begins created wireframe designs – which are essentially blueprints of the software.

These wireframes are created in partnership with the digital strategist – who leads the project – and the information architect – who writes the specification documents outlining the complete list of features and functionalities that will be included in the new design.

Once the wireframes are approved, they move into traditional design, which adds colors, typography, imagery and other creative elements that will encompass the interface.

Development

After the designs are approved, the project moves into development. In this stage of the software development life cycle, the graphic designs are transformed into lines of code, which transform the static images into dynamic platforms.

The development stage is typically the longest within the software cycle, but it is important to built software solutions properly the first time to ensure long-term success and minimal bugs. Digital Silk prides itself on moving software development swiftly but with complete accuracy.

Testing

Throughout the development process, the Digital Silk team tests the software for quality assurance, functionality and usability.

Testing software continuously throughout the software development life cycle is crucial to successful custom software projects. By testing software as soon as it enters development, the Digital Silk team is more likely to identify issues the moment they arise. This enables us to solve them before additional functionalities are built on top of the error.

Launch

Once the software is built, tested, and approved by the client, we will take it live.

However, deploying software is not the end of the road. Instead, the Digital Silk team will ensure the solution corresponds with user expectations, if applicable (often called User Acceptance Testing). In addition, we monitor the new software after it has been deployed and troubleshoot unforeseen issues that arise efficiently.

Maintenance

Finally, after the new software is live and working properly, Digital Silk also offers long-term maintenance services. These include cybersecurity, troubleshooting, operating system updates, feature and design improvement, and more.

By investing in software solution maintenance, brands will be able to ensure they have a state-of-the-art solution with great user experience that helps their business grow effectively.