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We created a streamlined website with an intuitive booking system, high-quality imagery and an immersive presentation of the restaurant’s atmosphere, making it easier for diners to discover and reserve a table.
Within two months, the site generated 605 table reservations, a $3.53 cost per acquisition and 623 location searches, helping the restaurant achieve a fully booked schedule every day of the week.
We redesigned the website to better capture the restaurant’s extravagant atmosphere and iconic dishes while refining the conversion funnel to make it easier for visitors to move from discovering the experience to making a reservation.
Within six months, website visitors increased 207% and engagement jumped 334%.
We created a new website and brand identity with a focus on faster navigation, improved UX and preserving the site’s existing search visibility through technical SEO.
Year over year, user growth increased 23%, organic users rose 17%, returning users increased 73%, and bounce rate decreased 37%.
Cart logic that enforces the food-accompaniment requirement, product constraints on to-go spirits, and fulfillment options limited to eligible delivery partners.
Location models where a unit has a schedule rather than a fixed address, updatable from a phone in seconds.
Content models where specials, sell-outs and seasonal changes are staff-editable states rather than developer tickets.
Booking paths designed against completed reservations. Headwaters generated 600+ in two months.
Sites built so a trailer becoming a restaurant — or a restaurant adding a trailer — is an expansion rather than a rebuild.
Winning the order rather than handing it to a marketplace — covered in full on our restaurant web design page.
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We start by understanding your restaurant, customers, operations and business goals. We look at how guests currently discover you, where they go to order or make a reservation, and where the existing website creates friction.
We also conduct an ordering and permit review to understand the TABC permits your restaurant actually holds. This gives us the information we need to account for the specific rules and limitations that will affect your online ordering experience.
We define the site’s goals, review your competitive position and establish the technical foundation needed to support the experience.
We map the guest journey around the actions that matter to your restaurant, from exploring the menu and checking availability to ordering, making a reservation or finding a location.
We work through the page structure, user flows and content hierarchy before moving into the visual design. For restaurants with changing menus, specials or availability, we also review the workflow with the staff who will manage these updates during service, so the system fits how your team actually works.
From there, we create the interface around your brand, with interactions and calls to action placed where they help guests move toward ordering or booking.
We turn the approved design into a working restaurant website and connect it to the tools your business relies on.
This can include online ordering, reservation systems, menus, location information, event calendars and third-party delivery or ordering platforms.
We build the site so your team can make everyday updates without needing a developer for every menu change, special or availability update.
Before launch, we test the website across the experiences your guests will actually use.
We check menus, ordering flows, reservations, forms, location information and mobile interactions across different devices and browsers.
We also test integrations and dynamic content to make sure a menu update, unavailable item or ordering option doesn’t create a broken experience for customers.
Once the site is ready, we launch it and monitor its performance closely as real customers begin using it.
We look at the actions that matter most to the restaurant, including menu engagement, online orders, reservations, location interactions and drop-off points.
We use these insights to refine the guest journey over time, making it easier for visitors to find what they want and take the next step.
If you hold the right permit, yes — Texas made alcohol-to-go permanent. Mixed Beverage and Private Club permittees can sell for pickup or delivery with a Food and Beverage Certificate.
The rules matter for the build: alcohol has to accompany a food order, to-go spirits are limited to a 375ml single-serving container, mixed drinks need tamper-proof sealed and labeled containers, and delivery is direct or through a partner holding a Consumer Delivery Permit. We encode all of that in the cart so staff aren’t catching problems at pickup.
It changes what your website has to describe. Since 1 July 2026 a single statewide permit replaces separate city health permits, so operating across Texas is far cheaper than it was.
Cities still control zoning, location and fire safety. If that means more units in more places, you need a location model built around schedules rather than fixed addresses.
Ideally neither — an expansion. The architecture and content model change substantially, but rebuilding from scratch throws away the domain history, reviews and search equity you earned as a trailer.
That’s expensive for a business whose brand is its main asset. Built with the transition anticipated, the site grows into the new shape.
As a designed state rather than a missing item. Staff should be able to mark something sold out in seconds during service, and the site should show it as a status instead of silently hiding it. In a market where selling out is normal, publishing it honestly builds more than it costs.
Both, usually — but the economics aren’t close. Marketplaces are a discovery channel that takes a substantial cut of every order, so the site’s job is to win the second order and every order after it. We cover the strategy in depth on our restaurant web design page.
That’s how we build them. Menus, specials, availability and hours edited by the people running service, without a developer.
Typically 8–14 weeks depending on the number of locations, ordering integrations and how much photography is needed. Food photography is usually what moves the date.
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