Founder’s Original
A Signature Identity For Product, Packaging & Marketing Growth
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Founder’s Original came to us as the business expanded into new product lines, packaging opportunities and broader market channels.
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Our team reviewed the market, competitor positioning, audience expectations and brand direction so the strategy, messaging and visuals could support the company’s next stage of growth.
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We delivered a refreshed identity, logo refinements and a brand book with guidelines for brand voice, messaging, colors, typography, imagery, templates and branded applications.
The Challenge
Founder’s Original had an existing brand direction, but the business
needed a more detailed strategy to support its next phase of growth.
needed a more detailed strategy to support its next phase of growth.
Growth Required More Brand Consistency
New product lines and packaging opportunities created more places where the brand needed to appear.
Without a defined identity system, future applications could easily become inconsistent across digital, print, packaging and marketing channels.
The Brand Needed A Defined Strategic Foundation
Before moving deeper into creative work, Founder’s Original needed clarity around its brand foundation, positioning, values, mission, vision, promise and audience.
These elements help shape how a brand communicates and how customers understand what it stands for.
Messaging Was Inconsistent & Unclear
Broad brand language is difficult to use across a website, campaign, social post or sales asset.
Founder’s Original needed messaging that could carry into real marketing applications, not just a high-level strategy document.
The Visual Identity Needed RefinementÂ
The goal was not to erase the existing brand. The work needed to refine, organize and modernize the identity so the company could move forward with a more cohesive look while maintaining continuity.
Future Rollout Needed A Reference System
As the brand expanded, internal and external teams needed clear guidance for logo usage, typography, color, visuals, social templates, email signatures and collateral.
A usable style guide would make future rollout more efficient and reduce rework.
The Solution
We created a signature brand strategy and identity that connected
research, positioning, messaging and design guidelines.
research, positioning, messaging and design guidelines.
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Market And Competitor Research
Our team reviewed the market, audience expectations and competitor positioning to understand where Founder’s Original could stand apart. -
Brand Foundation And Positioning
We defined the brand statement, values, mission, vision, promise, target audience, personality, voice and value proposition.
Our team provided a reference point for consistent messaging, visual direction and overall branding across all channels. -
Messaging For Digital Applications
Our experts translated the strategy into messaging samples the client could use in future website design and marketing updates.
Founder’s Original can adapt this language for product communication, digital marketing campaigns and other customer-facing materials. -
Logo And Visual Identity Refinement
We refined the existing logo and visual system instead of replacing the brand entirely.
This included logo touchups, color palette refinement, typography guidance, graphic design and imagery direction. -
Brand Book And Style Guide
We organized the strategy, messaging and visual rules into a brand book and style guide.
Our team also created mockups across different touchpoints, including social templates, email signatures and brand collaterals.
The Results
The brand refresh turned Founder’s Original’s positioning, messaging and visual direction into one cohesive system:
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Defined Brand FoundationPositioning, values, mission, vision,
audience and voice are fully documented -
Messaging DirectionMessaging samples support website,
marketing and product communication -
Consistent Visual IdentityLogos, colors, fonts and visuals feel
consistent across all touchpoints -
Easier Future RolloutÂTemplates, collaterals and brand
guidelines for future applications
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