In light of Robin Williams’ passing, the American Foundation for Suicide Prevention
and We-Care.com wanted to raise funds and awareness for the cause.
With World Suicide Prevention Say (Sept. 10) nearing quickly, they decided to screen a cult favorite Robin Williams movie,
collecting donations for the 67+ chapters of the American Foundation for Suicide Prevention.
However, with less than one month to pull together a New York City movie screening,
they needed public relations and event marketing assistance.
With the desired dates on the calendar, the only solution was to work efficiently to meet tight deadlines.
In addition, in order to receive the support needed to execute such a large-scale event in just a few short weeks,
the team also reached out to additional corporate partners with similar values to co-sponsor the event.
Some of the deliverables included:
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